Adriana Lacy Consulting

OpenAI has launched ChatGPT Search, an advanced AI-powered search tool integrated into its ChatGPT platform, aiming to deliver real-time answers from the web. Key highlights include: ?? AI-Driven Insights: Powered by a fine-tuned GPT-4 model, ChatGPT Search pulls data on sports, stock quotes, news, and more, offering detailed summaries with sources like AP and Reuters. ?? Enhanced User Experience: Users can toggle between manual and AI-triggered searches, now available for ChatGPT Plus and Teams, with broader access coming soon. ?? Impact on Publishers: Concerns arise over AI-generated overviews reducing site traffic, though OpenAI promises ongoing improvements based on publisher feedback. Is this the future of search? Join the conversation by letting us know in the comments below.? #SearchEngineOptimization #Publishers #Technology

Donald Trump’s recent election win marks the start of a new chapter for politics, with potentially significant implications for marketing, media, and tech. From cultural debates to regulatory shifts, here’s what we could expect: ?? For marketers: Trump’s anti-“woke” stance will make navigating cultural topics more sensitive for brands. Campaigns tied to social values may still resonate with younger audiences, but balancing authenticity and risk will be critical. Meanwhile, relaxed AI regulations could spur innovation in tools for targeting and personalization, offering new opportunities and challenges. ?? For media: News outlets are likely to face more pressure, with Trump pushing for regulatory control over mergers and content. Shifting tech policies, such as deregulation, may impact advertising platforms, causing disruptions in media strategies. As the intersection of politics, media, and technology continues to evolve, marketers and media professionals must stay informed to adapt. ? Stay connected with us for more insights on navigating these shifts in the digital landscape. #2024Election #Journalism #Advertising

??? Perplexity AI just achieved something remarkable: successfully providing real-time election coverage without stumbling into the pitfalls that have plagued other AI platforms. On election day, Perplexity's election hub featured real-time maps, live election results, detailed state-by-state analysis, and contextual information, all within a single platform.? ?? However, while Perplexity consistently provided links to news sources, it also served as a destination platform, potentially competing with traditional media outlets for audience attention. For marketers, Perplexity's success demonstrates a shift in information consumption. Consumers are increasingly seeking platforms that can aggregate, contextualize, and deliver information efficiently.? ?? Read more about how Perplexity maintained accuracy while handling real-time information flow here: https://lnkd.in/g2VGG3bT #Election #MediaIndustry #ArtificialIntelligence

?? The holidays are quickly approaching, and it can be overwhelming to figure out how to plan out a holiday social calendar.? ?? Here are our top holiday content ideas to help you get started: 1. Share a photo of new products just in time for the holidays 2. Create gift guides 3. Promote upcoming sales 4. Simply wish people a Happy Holidays! 5. Share what your staff's favorite gift from your business is 6. Ask a holiday-themed question ?? Once you have your ideas, think of what platforms your business is primarily on and what your current posting schedule is. Then, take a look at an actual calendar and start placing things where they need to go. ?? Read our complete guide on creating the ultimate social media calendar for the holiday season below: https://lnkd.in/dEcg5dp2 #SocialMedia #HolidaySeason #ContentMarketing

?? New features are rolling out across platforms to give creators better insights, interactivity, and creative tools. From Instagram’s latest in-feed reel insights to Pinterest’s creative updates, these changes provide new ways to enhance content visibility and engagement.? ?? Swipe through to learn about each update and find out how these tools can help you get the most from your social media strategy! Stay connected with us for updates on the latest strategies to engage and shape impactful conversations online. #SocialMedia #MarketingNews #ContentStrategist

Adriana Lacy Consulting had the chance to work with production company Her Take Works on its logo and branding. In an era where authentic representation matters more than ever,?Her Take Works?emerged with a powerful vision: to create a movement that celebrates and amplifies Black women's voices through storytelling. The challenge wasn't just about creating a logo or choosing colors. It was about translating the power of Black women's collective voices into a visual language that could inspire, connect, and empower. We needed to design a brand system that could grow with the movement while maintaining the authenticity and depth that makes Her Take Works unique. Full case study: https://lnkd.in/ermDkAy8

?? With the recent presidential election highlighting the impact of misinformation, how can journalists uphold integrity while leveraging new technologies? Here are 3 strategies for reporters, media executives, and data-driven publishing strategists: ?? Use open-source investigations and invite community participation, ensuring effective content moderation to combat misinformation. ?? Algorithmic personalization can create filter bubbles, so maintaining algorithmic neutrality is key to promoting diverse ideas and balanced viewpoints. ?? Prioritize editorial curation that values fairness and objectivity, recognizing the editorial process's inherent subjectivity. ?? Read more on ethical technology use in journalism here: https://lnkd.in/e9uFRb-6 #EthicalTech #Journalism #Election

??? Election day is upon us and users are flocking to social media platforms for all things related to politics - whether that is receiving news or sharing their opinions. ?? A PEW Research Center study revealed that X is the number one social media platform people use for politics, with nearly 60% of its users saying that keeping up with politics is a reason they use the platform. ?? TikTok came in second place, with about 36% of users saying they use the platform for politics. ?? Finally, Facebook and Instagram users only had about 26% of users on each site using the platform for political reasons.? ?? While many users do use social media for making political posts, there is also a large group of users that steer clear from doing so.? ?? Read more about how Americans are navigating politics on TikTok, X, Facebook and Instagram, here: https://lnkd.in/eJzUiaNZ #Politics #SocialMedia #2024Election

???? With the 2024 Elections just around the corner, political ad spending is breaking records, projected to hit over $11 billion, with battleground states like Pennsylvania and Michigan taking in the bulk of this spending. According to AdImpact, 79% of all presidential ad spending has gone to just seven states since Vice President Kamala Harris entered the 2024 presidential race. ??? The Harris campaign has been outspending the Trump campaign on digital platforms, allocating $4.5M on Meta and $13.5M across Google in just one week, over five times Trump’s combined total. However, on X, Republican spending on X outpaced Democrats $3 million to $1 million between March 6 and Oct. 1, according to the Washington Post. The way candidates are spending reflects their campaign priorities — with Harris emphasizing healthcare, taxation, and abortion, while Trump focuses on inflation and the economy. ? Follow us to keep up with the latest insights and shifts impacting the ad world.? #Advertising #Politics #2024Election

?? Advertising Week 2024 revealed essential trends that highlight the importance of adapting to evolving audience expectations and technological advancements.? This year’s panels emphasize the increasing importance of AI, Gen Z’s focus on meaningful experiences, and the growing impact of values-driven brand strategies. ?? Swipe through for a breakdown of our top 5 key takeaways. ?? What are your thoughts about these findings and how they are impacting advertising? Let us know in the comments below. #AdvertisingWeek2024 #AdvertisingTrends #Marketing