Ad Results Media

It's a wrap on an incredible time at SXSW where podcasting took the spotlight— a sector of the creator community that is capturing attention and engagement at a level advertisers can’t ignore. As always, the festival delivered inspiration, thought leadership, and a strong sense of community. Here’s a look at some highlights featuring our trusted and valued partners.

??? Podcasting took center stage at SXSW 2025—and the message was clear: the medium is continuing to evolve and the opportunities are abundant. From cutting-edge measurement tools to new audience segments and the explosive growth of video podcasts, brands that embrace innovation in podcast advertising are poised to win. At ARM, we’ve been at the forefront of podcasting since its inception, and we were proud to have Gretchen Smith Dubois, ARM’s VP of Media, on-site to share insights on the future of the industry. In our dispatch blog, we cover three key podcast advertising takeaways from SXSW: ? Measurement fears no more ? Diversification ? Podcasting is Video ???? To learn more about these insights head here for the full blog:?https://lnkd.in/gQdGHadE

SXSW is nearly upon us and we would like to share ARM's quick hit list of info and recs for anyone visiting Austin for this year’s conference. ACCESS - While SXSW is an official conference that requires a pass to partake in its panels and networking events, the entire city of Austin comes alive with festivities available to anyone. You can check out movies mid-week, music on the weekend and activations by well-known brands and new startups across town. HOT TIP: Traffic - Downtown and South Congress will be packed and a tough spot to find parking. Don’t be afraid to take meetings a mile or two out of the action. FOOD RECS ?Mozart’s on Lady Bird Lake for caffeination? ??Licha’s for great Mexican food The following are near ARM’s downtown office and some of our favorites: ?? Roaring Fork?for American Bistro ?? Caroline for homemade food and comfort (sit-down) + grab ‘n go ?? Caroline Upstairs for cocktails and urban backyard festivities HOT TIP: Weather & Wardrobe - Stay hydrated (bring your Liquid IV), and wear breezy clothing to anticipate hot days and cool nights. HOT TIP: What It’s About - this weekend is about connection and innovation so don’t be hesitant to introduce yourself to anyone and everyone.

Niche IS mainstream. The era of mass influencer marketing is changing —brands are now turning to niche creators who offer authenticity, trust, and real engagement. ARM’s latest blog covers this paradigm shift for brands and advertising. Niche marketing is transforming brand strategy, offering highly engaged audiences and deeper trust in an era of media fragmentation. As mainstream culture becomes harder to define, brands tapping into specialized communities gain higher engagement, greater relevance, and a competitive edge. This piece covers: ? How niche marketing leverages engaged audiences. ? Why audio is the leader in connecting to these niche audiences. ? Which niche areas are experiencing growth in audio. ? Finding your niche audience. Check out the full piece here: https://lnkd.in/ggXSSHUA

Thrilled to have Gretchen Smith Dubois represent ARM on this stacked SXSW panel, covering a key issue within the audio space.?

?? Celebrating February Work Anniversaries at ARM! ?? Cheers to our incredible team members who are marking another year of creativity, collaboration, and impact .?? ?? Thank you for your dedication, passion, and hard work. Your talent fuels our success, and we’re grateful to have you as part of the ARM team: ????? Ari Diozon: Senior Copywriter: 5 years ????? Christine (Babiak) Harvey: Senior Account Director: 4 years ????? Arison Londraville: Creative Performance Specialist: 3 years ????? Erica Martinez: Billing Manager: 3 years ????? Anne Renee Corpus: Audio Insights Coordinator: 1 year Your contributions make a difference every day. Join us in celebrating these five with a comment below! ??

“As media consumption shifts away from traditional formats, broadcasters and content creators are increasingly looking for efficient ways to adapt. Younger generations are redefining modern content consumption with their preference for short-form videos, podcasts, and social media." This piece from Business Insider highlights AI-driven solutions like Podsqueeze which bridge the gap between traditional broadcasting and digital engagement. This technology empowers creators and advertisers with a scalable solution to optimize long-form content into bite-sized, digital-ready formats that resonate with today’s on-the-go audiences. https://lnkd.in/g_TMb96d

Feels like Sunday was yesterday. Our team was out and about in New Orleans as evident by all these great highlights from Audio Row. The buzz of the Superbowl isn’t limited to the game or its ads - in the leadup, during and post game, brands, creators and fans are highly engaged. And thanks to our partners such as Barstool Sports, ALLCITY Network,?ESPN, Good Karma Brands, Bleacher Report, Playmaker, Sinclair Inc., Audacy, Inc., Spotify, iHeartMedia, and Wondery, we have the opportunity to drive and participate in that engagement daily. Grateful for an incredible team (featured: Jordan Fox, Patty M., Gretchen Smith Dubois) amazing partners & clients (featured: Itai Sutker of ZipRecruiter, Sabina Szathmary Hagey and Brittany Clevenger of BetterHelp and Erica Juliano of IHeart). Swipe through for some of our favorite moments!

“If advertisers see value in targeting specific markets during the Super Bowl, they may also be open to leveraging radio’s hyper-local reach, engaged audience, and cost-effectiveness.” ICYMI, great takeaway in Radio Ink Magazine on the localized opportunities available for brands seeking an alternative to a national ad spend, especially in radio which continues to dominate ad-supported audio platforms. Local radio offers precision at scale, reaching communities of listeners who are loyal and engaged. Brands can benefit from even greater trust by working with local hosts who are micro-influencers in their own right.

At the start of the new year, the ARM team hit the ground running with a stacked schedule. Here’s a look back at January: ??ARM +?Stagwell - we were thrilled to announce our audio advertising partnership with Stagwell BXP, where we will leverage our audio expertise to support Stagwell BXP clients and teams. For more: https://lnkd.in/g-EmCBww ? ??ARM + Stagwell + Sport Beach In an early collaboration, ARM partnered with Stagwell on the launch of Sport Beach’s “Clubhouses” at CES. In lead up to Cannes Lions in June, Sport Beach will activate these clubhouses at major industry and sporting events - creating hubs for brands, platforms and athletes to co-innovate within the intersection of business, media and sports.? Full release: https://bit.ly/42dDfiQ ??????CES ARM was in full effect at CES. Along with the announcement of our Stagwell BXP partnership, our CEO Jordan Fox participated in an engaging and thought-provoking ADWEEK roundtable centered on creators’ deepening relationship with their audiences.? More here: https://bit.ly/CES_ARM ??? Is Radio Advertising Effective This blog covers exactly why brands do not want to sleep on radio advertising. For example, AM/FM radio is the dominant ad-supported audio platform across every major demographic, capturing 69% total time spent. And the cost of entry for AM/FM radio advertising is considerably less than other broadcast-type mediums. Full blog: https://bit.ly/497aTHk IAB | ALM? ARM represented at this meeting of the industry minds in Palm Springs. Our CRO Teresa Elliott spoke on a panel about building a sustainable ecosystem and our SVP of Media, Craig Stein met with key partners. Some takeaways outside of the very popular topic of measurement: ?????? Audio is no longer just audio: it’s audio, video, and most importantly content that is?creator-driven. Most importantly, it cannot be ignored as part of a media plan. ?????? AI-generated audio is undeniably creating a revolution within the industry, offering?greater efficiency and cost reduction. This also means that transparency, data privacy,?and human oversight are crucial to prevent inaccuracies, bias, and copyright violations.? ?????? Contextual targeting is getting more sophisticated with the implementation of AI so?it’s vital that brands and agencies are thoughtful in their messaging to avoid stereotyping or misinformation.