Ad Results Media

“Companies have realized that news about them is being interpreted and transmitted by a host of new voices to audiences who don’t consume traditional media.” ??? Great piece in SEMAFOR on how brands and organizations, inspired by Trump’s unscripted appeal, are shifting from a heavy reliance on traditional media to the dynamic, conversational formats of podcasts and “newsfluencer” platforms. https://lnkd.in/gCyVQwgH

?? Please join us in welcoming Craig Stein as Ad Results Media’s SVP of Media Planning! ?? Craig’s blend of big ideas and data powered strategy is the perfect combination to drive tangible results. His strong foundation comes from a wealth of experience within media planning, campaign development and transformative marketing. Check out this Q&A with Craig to understand why he is so passionate about the outcome potential with audio, anchored on the medium’s increasing influence on the creator community and reach to global audiences. Also find out which mega podcaster he’s been listening to from their start. Hint: this podcast host is sporty. Q&A: https://lnkd.in/gB-7U4EH

There is no denying podcast creators flexed their reach and influence this election season. Brands not yet tapping into the power of audio should take note, and start by checking out this POV from Ad Results Media CRO Teresa Elliott. ??

Welcoming Kristen Abramo to Ad Results Media! ?? We’re thrilled to announce Kristen Multer Abramo as our new Chief Operating Officer! With decades of experience in media strategy and a proven track record from her leadership at foremost agencies, Kristen brings a unique blend of strategic insight, operational focus, and a client-centric approach that will drive innovation and growth here at Ad Results Media. To help you get to know Kristen better, we asked her six key questions about her vision, insights on audio as a medium, and strategies for impactful brand engagement. Discover Kristen’s fresh perspective on building connections through audio, maintaining momentum in brand messaging, and navigating the evolving landscape of media. Learn more about Kristen’s plans to elevate Ad Results Media to new heights: https://lnkd.in/g-A5JC7U!

Imagine your brand’s message reaching people not just where they live, but where they think, where they feel, where they truly connect. That’s the promise of digital audio advertising. With over 214 million Americans tuning in, this isn’t just a channel; it’s a conversation. People trust what they hear, they engage, they respond. That kind of relationship is rare in advertising, and it’s exactly why the field grew by 19% last year. Brands that understand this power are finding new ways to build loyalty, spark curiosity, and drive action. And Ad Results Media's guide? It’s your blueprint to mastering this landscape. From the types of ads that work to the strategies that get results, it’s everything you need to make sure your brand isn’t just heard, but remembered. ?? Full guide: https://lnkd.in/gZ5XDKQu

Ad Results Media’s newsletter, The Audio Advisor, is out for your consumption.??? As a leader in this industry, Ad Results Media is not only motivated to stay on top of audio advertising news but also committed to empowering brands with that knowledge. In the most recent edition we cover the following: ?? IAB + Ad Results Media = our recent guide to navigating the evolution of podcasters as multi-media players within the creator community. ??? Elections and audio advertising - the advantage audio gives brands during election seasons. ??? SiriusXM’s “Just Add Audio” Report - it’s in the title. ?? Make sure your holiday advertising plans are ready - audio could be the difference maker. ?? Case study: Policygenius saw a 50% higher conversion rate over social media after working with ARM. Subscribe here: https://lnkd.in/gcqsiMXP

Wrapping up a full month of events, recognitions, and insights in audio advertising. Here’s a look back: ?? Celebrating Brittany Clevenger Shoutout to Brittany Clevenger from BetterHelp for making AdAge’s “40 Under 40” list! Her leadership and innovation in podcast advertising has helped lead our industry to new heights. For more: https://lnkd.in/gxPQfrF3 ??? IAB Audio Innovators Leadership Summit Gretchen Smith Dubois attended the summit and highlighted audio’s unique influence and strategic power to build deeper brand connections. For more: https://lnkd.in/g2SEMNxF ??? 2024 Elections & Audio Advertising Teresa Elliott and Gretchen Smith discuss the beneficial impact audio could have on political campaigns during an election season, offering a quick and cost-effective alternative to traditional channels. Full blog: https://lnkd.in/d87vAphT ??? Pod Perfect Ads: Pair Eyewear In “Pod Perfect Ads,” J Carlin’s enthusiastic read for Pair Eyewear on “Through the Griffin Door” resonates with podcast listeners, proving genuine passion connects with audiences. Full spot: https://lnkd.in/g5Utrr-Y ?????? Ad Results Media at Advertising Week Teresa Elliott notes audio’s growing role at AdWeek, with brands recognizing its impact. She emphasizes that authentic storytelling, data-driven messaging, and AI help brands scale engagement. For more: https://lnkd.in/gn6S5kVx ?? Maximizing Holiday Season Advertising with Audio Kurt Kaufer's blog offers tips for holiday audio ads, gifting brands with a number of important insights. Full blog: https://lnkd.in/ghhXi3e3

Ad Results Media recently contributed to IAB's extremely informative guide "Getting Audio & Podcasting on the Media Plan" that dials in the benefits of audio within the overall media planning landscape. This guide highlights audio’s vast reach, high engagement, and ability to drive brand outcomes. Check out these fun facts in our carousel. For the full study and to further learn why digital audio deserves a bigger slice of your budget. ?? https://lnkd.in/gAbJEw3D

“None of us is as good as all of us.” - Ray Kroc A big part of the Ad Results Media team includes the following people who had work anniversaries this month. Thank you for all that you do to be part of this collaborative. Join us in congratulating them! ???? ?? Jeff Stallings - Content Specialist - 8 years ?? Taylor Bradbury - Media Director - 7 years ?? Angeline Shin - Sr. Accounts Payable Manager - 3 years ?? Derek Vizena - Billing Specialist - 3 years ?? Da’Shawn Ozuna- Senior Media Planner - 2 years

After attending the IAB Audio Innovators Leadership Summit, Ad Results Media VP of Media Gretchen Smith had these takeaways on why audio is so impactful and why brands should customize their audio advertising strategy.?