Adrenaline

More than 8 out of 10 banking leaders report that their rebrand positively impacted their organization’s culture – reaffirming core values inside their institution and deepening brand pride among employees. Insights from Adrenaline’s ROI of Rebranding report also outlines rebranding’s ability to bring some surprising opportunities for culture change.

As M&A surges, how are banks addressing their branch networks? See what Gina Bleedorn thinks in her BankSpaces keynote “Beyond Branch Growth: Crafting Your Network’s Future" on April 27 in Clearwater, FL. In the keynote session, Gina will explore the latest trends and actionable strategies, highlighting how to optimize and upgrade existing branches while expanding into new markets at the same time.

EastRise Credit Union knows from firsthand experience that having a smart strategy for member engagement is essential for a successful merger of two beloved brands. In this special guest episode of the Believe in Banking podcast, Gina and Juliet welcome Yvonne Garand and Jevonne McLaughlin, CSME from EastRise Credit Union to discuss the merger of New England Federal Credit Union and Vermont State Employees Credit Union to form Vermont's largest credit union, and explore how they expertly managed the cultural elements of organizational change and achieved member approval for the merger.

Adrenaline's brand experience experts have successfully renamed and rebranded numerous banks and credit unions over the years. Here's a look at some of our favorites.

In honor of Women’s History Month, we’re resharing insights and inspiration from great women leaders in banking. Angie Dvorak, Chief Marketing + Growth Officer at Everwise Credit Union says, “More women are rising to leadership roles, which adds a fresh perspective for organizations. Speak up and share what is on your mind.” For more great advice from banking’s leading women, read our roundup. https://hubs.li/Q03bNL9f0

With nearly three-quarters of all new-to-bank sales happen at the branch, customer experience at the branch is foundational for growth. Not only does the physical environment need to be optimized, but effective branch marketing is essential for expanding relevance and reach and attracting and engaging the right audiences.

“When people get an offer in the mail, they’ll hold onto it longer, and they’ll recall and remember it in more detail. They’re also more likely to engage and act.” See these and other bank marketing insights from Adrenaline’s CXO, Juliet D'Ambrosio, interviewed for Independent Banker Magazine’s coverage of marketing personalization for community banks.

As women continue to make gains in the banking sector, their leadership is already being felt across their teams with notable wins and innovative solutions. But despite their majority positions in entry and mid-level roles, women’s representation still lags behind in the upper management. See what powerful women in banking say is the solution.

Capitalizing on the significant opportunities women’s economic growth generates, banks and credit unions have created programs to meet women’s unique needs – efforts often guided by women leadership teams. See how inspiring women at First Horizon Bank and Huntington National Bank are leading their teams to success.

SEG based credit unions face a particular set of challenges when they seek out new ways to expand their influence. See how BCU used data-driven insights to identify and validate optimal locations in key markets and develop a three-year branch roadmap for growth.