Adrenaline

With nearly three-quarters of all new-to-bank sales happen at the branch, customer experience at the branch is foundational for growth. Not only does the physical environment need to be optimized, but effective branch marketing is essential for expanding relevance and reach and attracting and engaging the right audiences.

“When people get an offer in the mail, they’ll hold onto it longer, and they’ll recall and remember it in more detail. They’re also more likely to engage and act.” See these and other bank marketing insights from Adrenaline’s CXO, Juliet D'Ambrosio, interviewed for Independent Banker Magazine’s coverage of marketing personalization for community banks.

As women continue to make gains in the banking sector, their leadership is already being felt across their teams with notable wins and innovative solutions. But despite their majority positions in entry and mid-level roles, women’s representation still lags behind in the upper management. See what powerful women in banking say is the solution.

Capitalizing on the significant opportunities women’s economic growth generates, banks and credit unions have created programs to meet women’s unique needs – efforts often guided by women leadership teams. See how inspiring women at First Horizon Bank and Huntington National Bank are leading their teams to success.

SEG based credit unions face a particular set of challenges when they seek out new ways to expand their influence. See how BCU used data-driven insights to identify and validate optimal locations in key markets and develop a three-year branch roadmap for growth.

Owning your space in construction or any male-dominated field is essential – it’s about trusting your abilities and letting your work speak for itself,” says Jennifer Morris, Director in construction services at Adrenaline. See what our inspirational team members Cierra Cross , Haley Fardelmann, Morgan Leighton, PMP, and Jennifer Morris have to say about working as a woman in construction for NAWIC QLD - National Association of Women in Construction’s #WomenInConstructionWeek

"Locality is your superpower," according to Gina Bleedorn about community financial institutions. "You have to be there, and you have to be seen and actually connect to cut through the clutter." Listen to the latest episode of the Believe in Banking podcast to hear Gina & Juliet’s full conversation about challenges and change in the community banking sector. https://hubs.ly/Q038_HQW0

Data from Employee Benefit Research Institute finds that 1 out of 6 retirees report having at least three months of emergency savings, but banking can do more to help create financial stability and security for seniors in their retirement years. As older Americans move from employment earnings to fixed income, having tailored products and targeted advice will help seniors navigate their changing financial landscape.

Earlier this week, Adrenaline’s Linda Bennett presented to partners of Financial Services Distributor, Lansworth, on the latest trends?in technology and design for strategic branch and network transformation.?Thank you for having us!

As more than 1 out of 5 people in the U.S. currently cares for a dependent adult, meeting the unique needs of seniors has become a calling for one bank. See how Huntington’s Caregiver Banking provides a first-of-its-kind solution for seniors and a first-to-market opportunity for the bank.