adQuadrant

What is the biggest opportunity Amazon sellers are still overlooking? TikTok Shop. On March 24-25, adQuadrant will be at MDS Inspire 2025 at Caesars Palace, Las Vegas, speaking with brands about how to expand beyond Amazon and make TikTok Shop a profitable sales channel. At the event: Jeremy Fenderson, Senior Director of Strategy, will be at our booth, helping brands understand how to use TikTok Shop to scale. Jacob Corsaro and Arjun Jolly will also be at the event, meeting with brands and discussing strategies for long-term ecommerce growth. For brands already selling on Amazon, TikTok Shop presents a massive opportunity to increase reach, drive conversions, and build a stronger DTC presence. If you want to explore what is working now, come find us at MDS Inspire. #amazon #ecommerce #advertising #tiktokshop

Email marketing is one of the most overlooked ways to lower Customer Acquisition Costs. Many brands focus on paid acquisition but miss the opportunity to turn email into a high-converting, cost-efficient channel that nurtures leads and increases retention. When done right, advanced email strategies can: ? Optimize emails for higher conversions ? Use segmentation and automation to move subscribers through the funnel ? Turn engaged customers into loyal advocates with data-driven insights In "Advanced Tactics to Reduce CAC in Email Marketing," Eliza Marie Spencer, Lead Lifecycle Marketing Strategist at adQuadrant, shares expert insights on how brands can refine their approach and drive long-term growth. Read the full article to learn how expert-driven email strategies can boost acquisition and retention. https://lnkd.in/gwSZWYVG #email #lifecycle #cac

Most fashion brands are missing a major growth opportunity because they are thinking too broadly. We just published an article on Growing Your Fashion Brand with Hyper-Local Targeting, showing how brands can increase engagement and sales by aligning marketing with regional preferences, climate, and culture. The brands that succeed in 2025 will not rely on one-size-fits-all campaigns. They will use hyper-local strategies to create stronger customer connections and higher conversions. Our article breaks down the key tactics brands are using right now, including: ? Geo-targeted ads that match demand in different regions ? Dynamic ad creatives that adjust messaging and products based on location ? Localized paid search campaigns that capture high-intent shoppers Fashion brands that focus on precision over scale will win. Read the full article to see how your brand can implement these strategies and stay ahead of the competition. #fashion #ecommerce #advertising https://lnkd.in/gVjZupfn

TikTok Shop is not just another sales channel. It is changing how brands grow. Some brands are turning it into a consistent revenue stream, outpacing their competitors and scaling fast. Others are still figuring it out, spending inefficiently, or hoping for viral moments that may never come. On March 19, Jacob Corsaro from adQuadrant will be speaking at ShipBob’s Ecommerce Unpacked event to share what brands need to know about winning on TikTok Shop. He will break down what is working, where brands are missing opportunities, and how to build a strategy that drives long-term results. The ShipBob event will also dive into logistics, market expansion, and new ways brands can grow. If TikTok Shop is on your radar this year, this is a conversation you will want to be part of. Register now: https://hubs.la/Q035mG2s0 #shipbob #ecommerce #tiktokshop

Instagram just made it easier for brands to turn influencer trust into conversions. The latest update to Partnership Ads introduces Testimonials, a new feature that lets brands pin short, text-based creator endorsements directly in the comments of their ads. With 40% of Instagram users relying on creator recommendations to make purchase decisions, this is a game-changing opportunity for brands to reinforce credibility and drive engagement without the effort of full-scale influencer collaborations. In our recently published article, “Unlocking the Power of Testimonials in Instagram’s Partnership Ads,” Nick Grant, our Director, Marketing breaks down how the feature works, why it matters for brands and creators, and best practices for using it to maximize ad performance. Are you experimenting with Testimonials in your ads? Let us know how they are working for you. https://lnkd.in/gVcVGPzV #ecommerce #instagram #marketing

Social commerce is not an emerging trend. It is a fundamental shift in how consumers shop. People are not just discovering products on social platforms. They are engaging with creators, watching product reviews, and purchasing in just a few taps. This change has redefined the path to purchase, making traditional ecommerce strategies less effective. Scaling social commerce requires more than just content. It demands a complete strategy from influencer-driven creative to fulfillment to performance tracking. We partnered with some of the best in the industry to break it all down. The Ultimate Guide to Social Commerce Growth features insights from adQuadrant on what is driving growth across platforms Aspire on creating influencer content that converts ShipBob on operational excellence in fulfillment Social Snowball ?? on leveraging UGC and social proof Refunnel on scaling with social commerce contests Growave on turning one-time shoppers into loyal customers Triple Whale on measuring success in social commerce The brands that succeed in social commerce are the ones that build platform-native strategies and turn engagement into revenue. Get the guide today. https://lnkd.in/g66ymuqN #socialcommerce #marketing #advertising

Hailey Branham is transforming the way we approach client partnerships at adQuadrant. As Sr. Director, Client Partnerships, Hailey brings a deep commitment to helping both clients and colleagues grow. Her Client Personality Framework training changed the way the team communicates, giving them new tools to build stronger relationships and drive better results. A colleague summed it up best: "Hailey is customer-obsessed in everything she does, but she’s also an incredible leader and teammate. The training she created not only sharpened our skills but showed us what makes her such a strong Client Partner. She’s playing a huge role in leveling up the team." As February’s Limitless Award recipient, Hailey has chosen Austin Pets Alive! to receive a donation on her behalf. This organization has helped transform Austin into the largest no-kill city in the country, saving at-risk animals and giving them second chances. Her impact goes beyond her role, and this recognition is well deserved.

Natural Products Expo West kicks off this week. Let’s talk TikTok Shop. More brands are seeing how social commerce is changing the way customers discover and buy. Those who figure it out first will gain a serious advantage. We’re at Expo West meeting with brands that want to unlock TikTok Shop, increase revenue, and drive real growth. Let’s connect and discuss how we can help your brand! #expowest #ecommerce #tiktokshop #socialcommerce

Most DTC brands assume they know their best sellers. The real question is whether those products are driving lasting growth or just creating short-term spikes in revenue. We recently published the Best Seller Playbook for Scaling DTC Brands, a guide to turning top-performing products into long-term growth engines. Instead of chasing one-time wins, the right strategy helps brands sustain momentum, increase profitability, and create a scalable system around their best sellers. The article covers: ? How to identify true best sellers using data beyond just revenue, including gross margin, repeat purchase rate, and customer lifetime value. ? Ways to extend product lifecycles with strategic bundling, upselling, and re-launch campaigns. ? How to sustain momentum over time using lifecycle marketing, influencer collaborations, and paid media strategies. Not every top-selling product fuels real brand growth. The best brands do not just sell products. They build repeatable strategies that keep them selling. https://lnkd.in/gN6cvyZT

Your customers are discovering brands in new ways. Is your strategy keeping up with how they buy? More brands are seeing firsthand that traditional retail strategies alone are not enough. Social commerce is changing how customers discover and buy. The brands that figure it out first will gain a serious advantage. Many brands know TikTok Shop is a massive opportunity but are not sure how to make it work for them. The ones who get it right are building deeper relationships with customers and unlocking new revenue streams. Jacob Corsaro will be at Expo West next week meeting with brands who are thinking about these shifts and looking for ways to drive results. If this is a priority for you let’s set up a time to connect.