AdOutreach

Something BIG is happening this Wednesday on March 19th! I'm hosting my first-ever Free & LIVE Virtual Event - the YouTube Ads Launch Summit! ?? I'll be revealing our entire 2025 YouTube Ads Strategy - the exact system that's helped our clients generate hundreds of millions of dollars in revenue from YouTube Ads! Let's face it... The marketing landscape has changed dramatically. Facebook Ad costs are skyrocketing, Instagram and TikTok have become endless content hamster wheels, and finding reliable ways to attract high-quality clients feels harder than ever. But there's one platform that continues to deliver incredible results for our clients... ??????????????: ?????????? ???????????? ???? ???????? ???????????? ?? While other platforms fight for distracted attention, YouTube connects you with prospects who are actively searching for solutions to specific problems. This simple shift changes everything: Instead of interrupting, you're answering & Instead of being an unwelcome distraction, you're a welcome solution ???? ?????? ?????????????? ?????? ???????????? ????????????, ??'???? ???? ??????????????????: - The Complete YouTube Ads Blueprint - The "Alpha AI" Targeting Strategy to Pinpoint Ideal Clients - The Value-Ad Framework (we'll help you write your ad script!) - The Competitor Traffic Method (ethically "hijack" your competitors' traffic) - The Video Conversion Funnel - The Dynamic Funnel Blueprint - The Omnipresent Retargeting Machine Plus so much more, including The Entrepreneur's Mindset that helped me build my business to over 8 figures! Right now, YouTube Ads present a unique opportunity that's flying under the radar of most businesses. While the majority of coaches and consultants fight for attention on increasingly crowded platforms, savvy entrepreneurs are building powerful client acquisition systems on YouTube. But this opportunity gap won't remain open forever. Will you be implementing while others are still discovering, or will you be playing catch-up? I’ll post a link In the comments to grab a complimentary ticket to the event! Even If you can’t make, still register, you’ll still have an opportunity to grab the replay as well! I can't wait to see you there! ???? - Aleric

I just got back from speaking at Josh Nelson's 7 Figure Agency Event in Miami! I shared my top YouTube Ads & Omnipresent Retargeting Strategies with a room of over 150+ 7 Figure Agencies! This was my 4th speaking event in the last 6 weeks & one thing that I've discovered is how energizing it is for me to share my expertise with other amazing entrepreneurs! ?? This time, I was also promoting my AI Ad Targeting Software, KeywordSearch .com, which has recently added an Agency Tier that powers agencies to generate YouTube Ad audiences in seconds! It was a great event & I am grateful to Josh, Yesnia & their team for inviting me to speak & it was great to meet so many other amazing marketers! I go in & out of seasons of speaking & one thing that I've learned is there's a time and a place to be heads down & focused on building (which you need to do) and there's also a time & season for sharing what you've learned with others! One thing that really struck me about this room is how collaborative everyone was, even people in the same niches, a room filled with marketers, sharing the best strategies, myself included. It's always amazing to me how many incredible rooms of great entrepreneurs there are out there & one of my favorite things is to meet new people doing great things! If I met you in Miami, it was great to see you there! And if we haven't met yet in person at an event, I hope to see you soon! ?? Also, if you've got an event with 100+ 7 figure & above entrepreneurs or marketers & want to invite me to speak, send me a DM on Facebook & we can see if it's a fit, I've been speaking at more events lately & been loving it (in person & virtually) Big things ahead! ??

I've been diving deep into the latest AI tools, testing dozens of them with my team at AdOutreach, and I want to share the absolute game-changers that are transforming how we do business in 2025. But first, let me be direct: If you're not leveraging AI in your business right now, you're leaving massive opportunities on the table. The Complete List of Must-Have AI Tools for 2025 1. Napkin AI This is a hidden gem that transforms any text into beautiful visuals with just a few clicks. We use this at AdOutreach to create professional flowcharts and visualizations for our presentations and training materials. The best part? It's completely free. You can turn any process or framework into a professional-looking visual in seconds. 2. Claude This is hands-down my most used AI tool. What sets Claude apart is its Projects feature - you can train it on your own content to write in your voice. I've trained it on my Facebook posts, YouTube scripts, and even my upcoming book (stay tuned for more on that! ??). Pro tip: Upload at least 100 pieces of your content to really nail your style. 3. Gamma App Think PowerPoint meets AI. This tool creates entire pitch decks and presentations from scratch. While it gets you about 80% there, that final 20% of customization is what makes it truly yours. Perfect for client presentations or investor decks. 4. BNSN AI Created by legendary copywriter John Benson, this tool is a game-changer for writing high-converting copy. We use it for email sequences for our KeywordSearch AI Ad Targeting Software. The secret sauce? It's trained on proven copywriting frameworks that actually work. 5. KeywordSearch.com This is my software, but I had to include it because it's transforming how businesses target their ideal clients with AI. It builds custom audiences for YouTube and Google ads in minutes instead of hours. You can even sync audiences directly to your ad accounts with one click! 6. Perplexity AI Think of this as ChatGPT but with real-time web access and source citations & the ability to scan and compile dozens of sites at a time. Perfect for market research and staying on top of industry trends. I use this daily to track new developments in marketing and AI. 7. Opus Clip This tool is a lifesaver for content creators. Upload any long-form video, and it automatically creates short-form content for YouTube Shorts, Instagram Reels, and TikTok. We use this to repurpose all our YouTube content. ... AND MORE! ... ?? Read the Full Article Below to See All the AI Marketing Tools! ??

If you've ever tried to grow a YouTube channel or run YouTube ads, you've probably asked yourself: "How does YouTube's algorithm actually work?" This is one of the most common questions I get from my clients & audiences - and for good reason. Understanding YouTube's recommendation system is critical for success on the platform! ?? I recently watched an INCREDIBLE interview with Todd Beaupré, YouTube's Senior Director of Growth & Discovery, where he reveals exactly how YouTube's recommendation system works in 2025 - and some of what he shared completely contradicts what many other YouTube "experts" have been teaching! ?? I'll link the full video interview link in the comments, but I wanted to share my key takeaways & thoughts here as well! ?????? #?? ?????????????? ?????????????????????????? ?????????? ??????????????'?? ?????????????????? Here's the biggest revelation that surprises most people: YouTube's algorithm isn't "pushing" your videos out to people. I know, this contradicts what almost every other YouTube guru claims. Todd explains that the system actually works in reverse: "The way it works is it isn't so much about pushing it out as much as it's pulling for each viewer. When you open the homepage, YouTube is going to say 'Hey, _Name__ is here, we need to give _Name__ the best content that is going to make __Name_ happy today.'" This is a fundamental shift in how we should think about YouTube. Rather than YouTube promoting your video to an audience, the system is finding the perfect videos for each individual viewer! Think of it as "automating word of mouth" - the algorithm is essentially trying to replicate what happens when friends recommend videos to each other, but at massive scale. ???????? ???????? ?????????? ?????? ???????? ?????????????? ???????????????? This shift in understanding has a big impact on your YouTube strategy: 1. Focus on serving specific viewers, not "gaming" the algorithm Since YouTube is trying to find the right viewers for your content (not the other way around), focus on making videos that deeply resonate with your target audience. 2. Create videos for real people, not metrics Ask yourself, "Would my ideal viewer love this video enough to recommend it to a friend?" rather than "How do I optimize for watch time?" 3. Context matters more than you think YouTube recommends different content based on: - Time of day (morning vs. evening viewing habits) - Device type (mobile, desktop, TV) - Viewer history and preferences This explains why the same video might perform extremely well with certain viewers and fall flat with others. It's also why it's important to have consistency with your content & schedule once you find a repeatable strategy that works for YOU because your audience may be different than other people's audiences. ?????? ?????????? ?????????? ?????????????? ?????????????? (???????? ???????????? ??????????????) ... ?? Continue Reading the Full Article Below ??

????????????????????: ????-???????????????? ?????????????? ???? ???????? ????????????! (?? ??????????) ?? ?? After helping thousands of businesses generate hundreds of millions in revenue with YouTube Ads, I've discovered something critical that separates the highest-converting ads from the rest... ?????? ?????????????? ???? ?????????????? ?????????? ?????? Even with the perfect targeting strategy, killer script, and ideal audience, if your production quality doesn't match the premium nature of your offer, you're leaving serious money on the table. I've heard it from clients time and again: "I know exactly what to say, but my video just doesn't look professional enough." "I feel awkward on camera when I'm filming myself." "My conversion rates aren't where they should be, and I think my production quality is holding me back." That's why I am so incredibly excited to announce our newest service that's going to be a complete game-changer for your YouTube Ads... ????-???????????????? ?????????????? ???? & ?????? ????????????????????! ?? We will fly a professional videographer directly to YOU - anywhere in the USA - to film cinema-quality YouTube Ads & Video Sales Letters that convert like crazy! Think about it... if you're asking someone to invest thousands in your coaching program or course, shouldn't your video quality match that level of expertise & premium value? The difference between DIY and professional isn't just about looking pretty - it's about CONVERSION & being seen as the Authority in your space. ?????? ????????'?? ?????? ???????? ????????... ???? ???????????? ????????????????????! ? The Videographer comes to YOU (anywhere in USA - all travel costs included!) ? Personal on-camera coaching to help you deliver with confidence ? Cinema-quality equipment & professional videography ? Video Editing & Post-Production ? All the technical aspects handled by the team ? Custom approach tailored to YOUR unique personality & brand ?? ?????????????? ???????????? ???????????????? - ???????? ?? ??????????! ?? To celebrate launching this new service, I'm opening just 3 spots at a special discounted rate for on-location shoots! And trust me, these will fill up FAST - so if you're interested, you need to act now! ?????????????? "????-????????????????" ?????????? & my team will send you the details so you can be one of the first to take advantage of this game-changing service before these spots are gone! It's time to stop letting your production quality hold back your results & start creating ads that truly reflect the premium value you provide! ??

?????? ???????? ???? ?????????????????? ?????????? ?????? ????????! ?? ???????????? ???? - This is a game-changer for creating visuals! You can turn any text into flowcharts, diagrams & visualizations in just a few clicks! ???????????? - This has become my go-to AI writing assistant. The real power comes from creating "Projects" where you can train it on your own content! ?????????? - Need to create a pitch deck or presentation? Gamma will create an entire slideshow presentation for you, complete with images & layouts. While it gets you 80% there, you'll want to customize it, but it saves hours of work! ???????? ???? - Created by legendary copywriter Jon Benson, this tool helps you write high-converting copy using proven frameworks. It's like having a world-class copywriter's brain at your fingertips! ???????????????? ???? - This tool transforms any article or content into podcast format. Perfect for research & content consumption on the go! ?????????????? - Everyone knows ChatGPT, but here's a pro tip: Use the prompt "As a PhD level marketing consultant..." for more in-depth analysis. I use this for complex problem-solving. ???????????????????? ???? - Perfect for up-to-date research on any marketing topic. It provides sources & allows follow-up questions. I use this to stay current with marketing trends. ???????? ???????? - This tool automatically turns long-form videos into short-form content for YouTube Shorts, Instagram Reels & TikTok. A massive time-saver for content repurposing! ???????????????? - Edit videos by editing the transcript! Remove filler words, enhance audio quality & make quick edits without complex video editing skills. ?????????? ???? - This AI joins your Zoom meetings & takes comprehensive notes. It's like having a personal assistant in every meeting! ???????? ???? - The new AI features in Loom are incredible! It auto-titles videos, creates transcripts & even helps create SOPs from your recordings. ???????????????? - Create custom AI background music for your content. Perfect for videos & ads! ?????????? ???? - Their new AI features make creating visuals & graphics even easier. Just describe what you want & it creates custom templates! ?????????????????? ???? - A podcast software that is now powered by AI & lets you edit podcasts in just a few clicks using AI Magic! I’ve been using this to film my new “Marketing Minds with Aleric Heck” Podcast! (Btw make sure to check out my Marketing Minds Podcast on Spotify!) ?????????????????????????? And of course, I have to mention my own AI Ad Targeting software KeywordSearch . com - which helps you build AI-powered Audiences for YouTube & Google Ads that you can sync directly to your ad account in one click! ?? I actually just made a complete YouTube Video breaking down all of these tools with demonstrations of how to use each one - I'll drop the link in the comments! What are your favorite AI Marketing Tools that you're using in 2025?

Marketers Know: Sometimes Dumb Split Tests Win... CRO Expert Ethan B. & I discuss a particularly funny but powerful split test on the latest episode of the Marketing Minds Podcast! Check out the full episode link in the comments! What was the dumbest split test that worked for you?

I Just Launched The Marketing Minds Podcast!??? The First Episode is Out Now!???

?????? ?????????????? ???????????? ???? ?????????????? ?????? ???? ????????: ???????????? ?????? ?????????????????? Google announced one of the biggest changes ever to happen to YouTube Ads - the shift to Demand Gen Campaigns in 2025. And if you're running YouTube Ads, you need to be prepared. Here's the thing: This isn't optional. Google is automatically migrating all Video Action Campaigns to Demand Gen in Q2 2025. But here's why I'm actually excited about this change... ???????? ?????? ???????????? ?????? ??????????????????? Think of them as a "Super Campaign" that combines: - Classic YouTube Ads - YouTube Shorts Ads - Strategic Image Ads (Gmail + Discover Feed) All powered by Google's AI to create a seamless user experience across their entire ecosystem! Here's what this means for you: - ???????????????? ??????????: Your ads will now appear across YouTube, Gmail, Discover Feed & Shorts while maintaining targeted precision - ???????????????? ???????????????? ??????????????: Combine video & image assets in powerful new ways - ???????????????? ??????????????????????: Our early testing shows better engagement & conversion rates with our ads + client ads (using our new Demand Gen playbook) The downside, though is that this is going to be a shift that Google is requiring you to make & if you aren't prepared, your campaigns will be auto-upgraded - which could risk issues if they're not optimized properly. That's why it's important to be proactive now so you can fully take advantage of Demand Gen campaigns! ?????? ????????????????: - March 2025: No new VAC campaigns can be created (it's possible Google may move this deadline) - Q2 2025: Automatic migration of existing campaigns Here's the catch - when Google automatically migrates your campaigns, they won't be optimized the way you want them to be. That's why being proactive NOW is very important to the success of your campaigns. My team and I have been testing these new Demand Gen Campaigns extensively, and we're seeing some incredible results when they're set up the right way! If you want to get ahead of this massive change & turn it into an advantage for your business, comment "Demand Gen" below & I'll send a calendar link to book a call with my team to share how we can help you map out a custom game plan for this transition! Big changes are coming to YouTube Ads - the question is, will you be prepared to capitalize on them? ??

Over the past week, I’ve taken half a dozen rides in Waymo Self Driving Cars — and wow, this is the Future! ?? ?? If you’re in one of the self-driving test pilot cities, you may have seen Waymos & other self driving cars zip around. And of course if you have or have rode in a Tesla, you may have experienced Tesla’s self driving autopilot as well. But something about sitting in the back of a car with no-one in the drivers seat & the car completely driving itself is just different — and so futuristic! I remember creating a YouTube video for my original tech channel, AppFind, back in 2016 where I theorized about the possibilities of self driving cars & how they would in the future take over the roads… and now just less than a decade later, it’s becoming a reality! I put my name on the Waymo waitlist several months ago and I eagerly awaited getting approved in the app. Last week I got the invite & I’ve already taken over a half a dozen rides & I need to say — it’s smooth! As someone who takes a lot of Uber & Lyft rides, I can see self-driving cars disrupting that industry quickly. One big thing it made me think about though is what’s powering these self driving cars… You see Waymo is owned by Google - which means a Google AI is powering these self driving cars. YouTube is also owned by Google — with Google AI powering YouTube Ads & Targeting! So if AI is powerful enough to self drive a car, do you think it’s powerful enough to target your ads? ^^ Some fun food for thought with the power of AI Ad Targeting I talk about a lot at AdOutreach! But wow, even several rides in the novelty of the full self driving car hasn’t worn off yet - it’s cool & feels like the future! Have you taken a ride in a self driving car yet?