ADOTAT

Oz Etzioni sat down with Pesach Lattin ?? adotat for a brass tacks convo on the AI-driven automation advertisers SHOULD be looking to adopt into their practices; and the realization that what many solution providers are peddling isn’t artificial intelligence — it’s?artificial importance. ??? watch the session: https://lnkd.in/g38KCqG9 ?? Read the summary: https://lnkd.in/eTMjA8Dk Thx for the great conversation ADOTAT

?? Hey, LinkedIn fam— If you’ve ever felt like your marketing job is less “brand steward” and more “chief fire juggler at a three-ring circus,” I’ve got something for you. ?? The latest ADOTAT issue just dropped: The Circus is on Fire, and Sam & Carl Brought Marshmallows ????. Two industry heavyweights—Sam Bloom (PMG) and Carl Fremont (Quigley-Simpson)—sat down with me to roast the state of marketing while the big tent burns around us. ?? One big thing I learned? Most marketers are reacting to chaos instead of managing it. We’re busy throwing darts at every shiny object (AI! TikTok! Another DSP!) while forgetting to ask: “Does this even move the needle for our customer?” Carl and Sam both said it straight—strategy is still the adult in the room, and “fast fashion marketing” is how brands burn out their teams and their customers. ?? TL;DR: You can either keep juggling flaming swords, or you can step back, climb higher, and actually see the pattern behind the madness. ?? Wanna know how sports teams like the Dallas Stars are quietly outsmarting most brands? Or why Carl’s ready to throw cold water on your Martech obsession? ?? Hit the link and read the full ADOTAT issue. Trust me—you’ll want the full bag of popcorn for this one. #marketing #advertising #strategy #adtech #leadership #brandbuilding #ADOTAT #StayBoldStayCurious #KnowMoreThanYouDidYesterday https://lnkd.in/gWbm2j8F

?? tvScientific Taps Spencer Weinman as CRO, Proving There’s Still Hope for CTV After All tvScientific, the #CTV performance shop with a name that sounds like it came from a whiteboard during a caffeine-fueled strategy offsite, just hired Spencer Weinman as Chief Revenue Officer. And honestly? It might be the smartest thing they’ve done since figuring out how to make ads on Roku actually do something useful. Spencer isn’t just some garden-variety adtech bro. He’s the guy who’s been behind the curtain of every major adtech house party for the past 20 years — part rainmaker, part magician, part guy who could convince a room of marketers that they do need a seventh dashboard. OpenX? He practically built their sales hustle from scratch. Yieldmo? Turned it into a $100 million juggernaut like it was just another Tuesday. QuickFrame? Led them through an MNTN acquisition without breaking a sweat. The guy has navigated more buy-side headaches and supply-side shenanigans than most of us can stomach after two bad coffees at Programmatic I/O. “He’s like the Swiss Army knife of adtech leadership,” said Jason Fairchild, CEO of tvScientific. “Spencer could probably sell performance TV to a goldfish and still upsell it attribution reporting.” Spencer, never one to break character, delivered a perfectly polished CRO soundbite about the power of TV + digital precision + transparency. Which, translation: “We’re going to show you actual results, not just vanity metrics to impress your CFO.” But let’s be real — Weinman is the guy you call when you actually want to scale, not just slap together a shiny pitch deck. He’s built teams, closed monster deals, and made brands believe in platforms that were, frankly, still duct-taped together in beta. If you’re trying to turn “performance TV” into more than a LinkedIn hashtag, Spencer’s the guy you want in the war room. With him steering revenue and tvScientific freshly padded with $25.5 million in VC cash, they’re poised to help advertisers finally treat CTV as more than a digital swamp full of remnant CPMs and awkwardly placed pharma spots. If anyone can actually drag CTV into the light — where performance means more than “did someone maybe see this between bathroom breaks?” — it’s Spencer Weinman. Stay Bold, Stay Curious, and Know More than You Did Yesterday.

Season THREE of The ADOTAT Show? Done and dusted—like a banner ad in 2003, it came in hot, made noise, and left a trail of chaos (and insight) behind. Massive thanks to every brilliant troublemaker, disrupter, and straight-shooter who graced the mic. You made it sharp, you made it weird, and you made it matter. But hold onto your ergonomic chairs, because Season FOUR is already locked and loaded for April. And it’s not just any lineup—it’s a murderers’ row of adland’s finest: Andrew Eifler, of TripleLift. Alexis Hochleutner Jay Friedman, President of Goodway Group, turning programmatic media into something even your bubbe could understand. Dan Callahan, SVP at Spectrum Reach, using data to make sure your CTV ad doesn’t end up next to a cooking show rerun from 1997. Fred Godfrey, CEO of Origin, proving you can make CTV cool and effective at the same time. Bradley Keefer, CRO of Keen Decision Systems, because someone has to make marketing decisions less gut-feel and more math. Adam Potashnick, now running North America as CEO of Brainlabs, where nerds and creatives share the same Slack channels. Season FOUR is about to make your LinkedIn feed nervous. Stay bold, stay curious, and know more than you did yesterday. --- Also, a big, loud, slightly inappropriate thank you to Incremental for stepping up and sponsoring The ADOTAT Show for an entire year. That’s right—12 months of helping us keep the lights on, the questions sharp, and the sarcasm flowing. Couldn’t have asked for a better partner to bankroll the madness. Season FOUR is coming in April, caffeinated and fully funded. Stay bold, stay curious, and know more than you did yesterday.

?? Hey, LinkedIn fam— If you’ve ever felt like your marketing job is less “brand steward” and more “chief fire juggler at a three-ring circus,” I’ve got something for you. ?? The latest ADOTAT issue just dropped: The Circus is on Fire, and Sam & Carl Brought Marshmallows ????. Two industry heavyweights—Sam Bloom (PMG) and Carl Fremont (Quigley-Simpson)—sat down with me to roast the state of marketing while the big tent burns around us. ?? One big thing I learned? Most marketers are reacting to chaos instead of managing it. We’re busy throwing darts at every shiny object (AI! TikTok! Another DSP!) while forgetting to ask: “Does this even move the needle for our customer?” Carl and Sam both said it straight—strategy is still the adult in the room, and “fast fashion marketing” is how brands burn out their teams and their customers. ?? TL;DR: You can either keep juggling flaming swords, or you can step back, climb higher, and actually see the pattern behind the madness. ?? Wanna know how sports teams like the Dallas Stars are quietly outsmarting most brands? Or why Carl’s ready to throw cold water on your Martech obsession? ?? Hit the link and read the full ADOTAT issue. Trust me—you’ll want the full bag of popcorn for this one. #marketing #advertising #strategy #adtech #leadership #brandbuilding #ADOTAT #StayBoldStayCurious #KnowMoreThanYouDidYesterday https://lnkd.in/gWbm2j8F

Alright, here’s the deal: this episode is like sitting in on a brutally honest therapy session for the lead gen industry—except instead of tissues, we’re handing out truth bombs. Sean M. McCormick and I get into why performance marketing is basically a high-stakes game of dodgeball with fraudsters, clueless clients, and paper-thin ethics. We pull no punches on shady practices, bad actors, and why transparency isn’t just a nice-to-have—it’s survival. If you work in this business and aren’t watching this episode, you’re probably part of the problem. Watch it. Squirm a little. Then do better. https://lnkd.in/guqXzfj5

Thank you Pesach Lattin ?? adotat! We’re making it happen with true automation, true AI, and significant efficiency and outcomes ?????? #FlightControl #AI #CoPilot #Automation #Omnichannel

This podcast is a firehose of insights and ideas. Pesach Lattin ?? adotat explores big questions and net-savvy visions with Admiral CEO Dan Rua, including: Platform dependence, AI and #visitorcopilot, ROI metrics for pubs, Internet+, building visitor relationships vs renting them, as well as... ...vintage skateboards, mentor advice, potential Ted Talk, and what Dan sees in his crystal ball.

Ad tech loves to throw around the word “automation” like it’s confetti at a mediocre wedding. Then there’s Oz Etzioni of Clinch, who actually knows how to automate without turning your team into sleep-deprived task rabbits. We talked about how his time in the Israeli Air Force shaped his no-nonsense approach to fixing what’s broken in our industry. Here’s one thing you’ll learn: most of the “AI” in ad campaigns today? It’s as manual as your grandma’s fax machine. Come for the blunt truth, stay for the story about desert islands, chocolate, and broken #omnichannel dreams. #AdTech #Automation #AI #AdFraud #Marketing #Leadership #Programmatic #RetailMedia #ADOTATShow #IndustryInsights https://lnkd.in/g38KCqG9

Asked who his business-world Yoda is, Dan Rua basically says, “I collect mentors like some people collect sneakers.” No single #Jedi Master guiding him through the swamps of venture capital and adtech—just a rotating cast. His current go-to sages? The very entrepreneurs he once backed who cashed out with exits big enough to make a Wall Street banker blush. And if we roll back the tape to his investor days? He drops the name Tim Draper—yes, that Tim Draper—as his early-days mentor, the guy behind his first couple of funds. Rua’s got a knack for flipping the mentor-mentee script; turns out, sometimes the student becomes the funder, and then the student turns into the mentor. Classic startup plot twist.