AdMonsters

?? 2024 has been a pivotal year for ad tech — from Google's ongoing antitrust case to Chrome's cookie deprecation pause, the rise of Gen AI, and the growing importance of data curation. As the industry evolves, we're diving into these key trends and more with Chris Kane, Founder of Jounce Media. Chris will share his perspective on the major ups and downs shaping the future of digital marketing and advertising. Join us for an in-depth discussion on what’s driving change in ad tech and what’s next for the industry. https://bit.ly/41eZVir

??The DOJ v. Google Ad Tech Case: Closing Arguments Are In!?? After a gripping 14-day trial, the DOJ and Google presented their final arguments on what could be a game-changer for programmatic advertising. ?? The DOJ argues that Google’s ad tech stack has monopolized the industry, creating barriers for publishers and advertisers to seek alternatives. ?? Google counters, claiming innovation, not anticompetitive practices, has made them a leader in a highly competitive industry featuring players like Amazon, Meta, and TikTok. Judge Brinkema’s decision could reshape digital advertising forever. Who do you think has the stronger case? #AdTech #Antitrust #ProgrammaticAdvertising #GoogleVsDOJ https://bit.ly/3OtpkNI

Feeling thankful for community as we reflect on an incredible year of AdMonsters events. ?? ? ?? From deep dives into industry trends to valuable networking moments, our events wouldn’t be the same without the amazing people who show up, share, and collaborate. A huge thank you to every publisher, sponsor, speaker, and attendee who made this year unforgettable. Your passion, ideas, and willingness to connect are what truly make this community special. We can’t wait to keep growing together in 2025 and beyond. Here's to all the moments that made this year a success! ?? . . #AdMonsters #ThankfulForCommunity #AdTech #PubForum #Networking #2024Highlights

?? Is the buy side driving innovation, or is the sell side taking back control? At AdMonsters PubForum Scottsdale, Therran Oliphant (Flashtalking by Mediaocean) and Britt Begley (TeamSnap) didn’t hold back in a fiery debate over privacy, first-party data, and creative optimization. ?? Therran called out publishers for a “Frankenstein-esque tech stack” due to a lack of transparency, while Britt countered with TeamSnap’s proactive approach to scalable, data-driven ad experiences. The verdict? A tie. But the battle over data strategies is far from over. ?? Read all the key takeaways:https://bit.ly/3Z5DEAI

Ad inventory management is a balancing act. Join us on Dec. 11th at 1 PM ET for an insightful webinar presented by OAO. We’ll take a deep dive into the two primary approaches for monetizing your ad stack: Publisher Managed vs. Delegated. You’ll learn key strategies and considerations for both models, from maintaining full control over your ad operations to partnering with third-party experts. We’ll also cover essential factors like ad layout, trafficking, technology partnerships, and reporting to help you optimize performance and maximize revenue. ?? Key Takeaways: ? Pros and cons of Publisher Managed vs. Delegated ad strategies ? How to align your ad stack with your revenue goals ? Tips for optimizing across multiple channels Don’t miss out! Reserve your spot today. https://bit.ly/3AVkTbg

??? Check out Gerard Ngwang, AdTech Partnerships at Abakwa Studio, as he shares why AdMonsters Publisher Forum is a must-attend for anyone in the publishing and Ad Ops community. As a first-time attendee, Gerard was impressed by the event’s vibrant atmosphere and the meaningful connections made with industry leaders ??. With high-level insights and impactful conversations, he's already looking forward to the next one! If you're looking to network, learn, and collaborate with top professionals in a dynamic setting, #PubForum is the place to be! Stay up to date on our 2025 events and be the first to know when registration opens. https://bit.ly/4g1WyQ2

??? Mark your calendars for December 18! Join us for a LinkedIn Live conversation with Chris Kane, Founder of Jounce Media, as we explore the key moments and challenges shaping the ad tech landscape in 2024. From Google’s antitrust case and Chrome’s cookie deprecation pause to the rise of Gen AI and the growing importance of data curation, we’ll dive into the most pressing topics of the year. Don’t miss Chris’s expert insights on the ups and downs of 2024. ?? Set your reminder – we can’t wait to see you there! https://bit.ly/41eZVir

?? Check out Mandy Velez Tatti, Associate Director of Audience Development at Teen Vogue & Them , as she reflects on the most valuable part of attending AdMonsters #PubForum Scottsdale! Mandy shares key insights on the connections and takeaways that make this event a standout for industry professionals. Don't miss her perspective! #AdMonsters #PubForum #AudienceDevelopment #Networking #EventTakeaways #AdTech #IndustryInsights

The EU’s Digital Services Act is setting new transparency standards for advertising. From clear ad labeling to accountability in ad targeting, the Digital Services Act (DSA) is redefining how online platforms and advertisers operate. What does this mean for your business? Elena Turtureanu, VP, Legal and Privacy Compliance at Adform, tackles the challenges and opportunities posed by the DSA. She unpacks the regulation’s key compliance requirements, its impact on the advertising space, and the steps publishers, advertisers, and tech vendors must take to meet these new standards. ???? Read the full article...link in the comments. ?? #DigitalAdvertising #PrivacyCompliance #AdTransparency https://bit.ly/3On3US0

What does ‘premium’ mean in today’s digital world? At PubForum Scottsdale Ana Milicevic, Principal & Cofounder of Sparrow Advisers, explores how trust, authenticity, and smart strategies are reshaping audience engagement and monetization. Watch the clip from her keynote! ????