AdMonsters

As Women’s History Month comes to a close, we celebrate the women of Direct Digital Holdings, Orange 142, and Colossus SSP who are shaping the future of ad tech and inspiring the next generation. Maria Vilchez Lowrey, Kristie MacDonald, Fatou Bah, Lashawnda G., Barbara Burnett, Lindsey Wilkes, and Jennifer Thrasher were featured in AdMonsters for their leadership, innovation, and commitment to driving progress in the industry. This year’s theme, Moving Forward Together! Women Educating & Inspiring Generations, reflects their impact—mentoring, leading, and paving the way for a more inclusive future. Read their insights here: https://hubs.ly/Q03dXCn70 #WomensHistoryMonth #MovingForwardTogether #AdTech #WomenInLeadership #DiversityInTech #Innovation #AdMonsters #DirectDigitalHoldings #Orange142 #ColossusSSP

VAB’s Marianne Vita is featured in AdMonsters’ roundup of women leaders in ad tech, sharing her advice for those starting out: "There is absolutely no shame in asking for more understanding." ?? "It'll make you better at your job," says Marianne, especially in an industry evolving at lightning speed. In celebration of Women’s History Month, we’re so thrilled to see Marianne recognized alongside 43 other inspiring women in ad tech. Thank you for paving the way for the next generation. ???? Read the full piece here: https://lnkd.in/e4gX_8zn #WomenInMedia #Leadership #AdTech #Advertising

Old school #Curation in the early 2000s had it right. Client approval was URL by URL. AdMonsters #Sellside

For Women’s History Month, AdMonsters gathered the insights and advice of 44 women in ad tech—from engineers and marketers to sales leads and CEOs—who are shaping the future of the industry. Here’s what a few of those leaders had to say: ???? Fiona Walsh, President at Infolinks Media, stressed the need to rebuild mentorship in remote work: “We must continue cultivating the new perspectives that diversity initiatives have brought into our workplaces.” ? Crystal Park, Head of B2B Marketing at The Weather Company, reminded us that tech is only as good as the humans guiding it: “Ad tech should enhance human expertise, not replace it.” ?? Jessica Shapiro, CMO at LiveRamp, encouraged boldness: “At the pace of change in ad tech, what’s innovative in Q1 is ‘old news’ by Q3. So go for it.” ?? Gilit Saporta, Sr. Director at DoubleVerify, cut through the noise: “Our industry always needs greater clarity and transparency. There’s no substitute for asking smart questions.” ?? Big thanks to everyone who contributed—your voices are powerful. Your stories matter. Read the full feature ?? https://bit.ly/3E9bNsR #WomensHistoryMonth #AdTech #WomenInAdTech #Leadership #DiversityInTech

IAB’s latest State of Data report breaks it down: AI is already transforming ad ops, but scaling remains a challenge. Some early adopters are leading the charge: ?? Hearst Magazines' Aura unlocks new audience segments ?? The New York Times’s Brand Match finds unexpected connections ?? Dotdash Meredith’s D/Cipher analyzes consumer mindsets AI is powerful, but it’s not a silver bullet. Fraud prevention? Brand safety? Not quite there yet. Where do you stand on AI adoption? ?? #AdTech #AI #Publishing #Data https://bit.ly/42c0JTT

?? Know someone pushing boundaries in digital advertising? Nominate them (or yourself!) for the AdMonsters Dream Team and get ready to step into the spotlight! ?? Free entry, exclusive swag, and more for our Dream Team members. ? Nominations close 3/29 – don’t miss your chance to shine! https://bit.ly/4gGCxyN #AdTechInnovator

?? Nominate a Trailblazer for the AdMonsters Dream Team! ?? The AdMonsters Dream Team is the ultimate lineup of ad ops experts turning challenges into opportunities. Know someone who belongs on this all-star roster? Nominate them by THIS SATURDAY, 3/29! ?? Benefits of Being a Dream Team Member: ??Featured in the Dream Team spotlight ??? Free ticket + hotel to Sell Side Summit Nashville ??A spot on a featured panel ?? Exclusive Dream Team SWAG ??Special discounts for upcoming events Nominations are free—don’t miss the chance to recognize a colleague (or yourself)! https://bit.ly/4gGCxyN #AdOps #DreamTeam #AdMonsters #Nominate #PublisherForum #SellSideSummit

Stephani Estes breaks down how to build #audiences starting with high intent, and NOT Reach. AdMonsters #Sellside

At Marketecture Live, Sincera’s Mike O’Sullivan reignited the debate over floor pricing transparency. We unpacked the discussion—from the stage, to Twitter, to what it means for publishers, SSPs, and buyers. With The Trade Desk now backing Sincera, could this be the push the industry needs to reset how value is signaled in the auction? ?? Read the article: https://bit.ly/4l13gcg ?? Images by @keithepetri and @Scrilla100 #AdTech #Programmatic #YieldManagement #OpenRTB #Transparency #MarketectureLive

Audiobooks are the new podcasts. In-car ads are the next location-based battleground. And AI is driving personalization like never before. In this Q&A, Paul Kelly, newly minted CEO of A Million Ads, lays out what 2025 means for digital audio—and why brands and publishers should be paying attention. Kelly gets into: ??Why audiobook ads are on the rise ??How Studio.AI is scaling creative at lightning speed ??Where programmatic podcasting is headed Smart, strategic, and future-facing. Read it here: https://bit.ly/4iB1Fs4