Are You Tracking the Right DOOH Metrics? ?? In DOOH, success isn’t just about visibility—it’s about impact. Understanding and leveraging key metrics is essential to ensure your campaigns deliver real results. These are the most relevant metrics: ?? Impressions: The foundation of DOOH measurement, defining exposure. ?? Unique Reach & Frequency: Striking the right balance to maximize brand objectives. ?? Viewers: Measuring active engagement beyond just exposure. Conversion Rate: Tracking real-world actions driven by your ads. ?? Audience Segments: Ensuring your message reaches the right people at the right time. The more precise your metrics, the stronger your impact. Swipe through the carousel to learn more! ?? #DOOH #Advertising #Metrics #Marketing #AdTech #DigitalAdvertising
AdMobilize
科技、信息和媒体
Miami Lakes，Florida 1,998 位关注者
World’s #1 trusted leader in anonymous audience intelligence for OOH Media, DOOH, Digital Signage & In-Store analytics.
关于我们
AdMobilize (www.admobilize.com) is a machine intelligence company making sense of the physical world. The company’s mission is to connect the physical world to the online grid by utilizing pioneering computer vision and artificial intelligence technology. We provide the DOOH, OOH, and Retail industries with the most complete software and hardware platform including: audience measurement, facial detection, vehicle detection, people counting, demographic analysis including age, gender, emotion, and dwell time, just to name a few. With over 150 clients in 85 countries, our clients have embraced the turnkey nature of the technology; the ability to yield rates; actionable business intelligence; serving of dynamic content; and real-time audience analytics dashboards. Our team of 40 seasoned data science, computer vision, and hardware engineers have created highly scalable solutions equating to the “Google analytics” for the physical world.
- 网站
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https://www.admobilize.com
AdMobilize的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 11-50 人
- 总部
- Miami Lakes，Florida
- 类型
- 私人持股
- 创立
- 2014
- 领域
- Hardware、Computer vision、IoT、retail analytics、Out of Home、Digital Out of Home、Software、dooh、ooh、digitalsignage、ai和analytics
地点
AdMobilize员工
动态
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AdMobilize转发了
How Can AI Elevate DOOH Advertising? Here’s a Success Story with Open Media UK! We’re proud to support Open Media UK in driving high-impact DOOH campaigns with our real-time audience analytics. ??? During Newcastle United’s historic victory at Wembley, our technology measured 479,740 impressions, proving how AI-driven insights can maximize engagement and ROI in outdoor advertising. This is just the beginning. The future of DOOH is data-driven, dynamic, and measurable—and we’re excited to be at the forefront of this transformation. ?? Want to explore how AI can supercharge your campaigns? Let’s connect at https://admobilize.com/ #DOOH #advertising #OOH #computervision #marketing #locationdata #adtech #martech
On Sunday, Newcastle United secured their first domestic trophy for 70 years as they triumphed over Liverpool in a thrilling Carabao Cup final at Wembley! ?? ? What felt like the entire city of Newcastle descended on Wembley Way as the Toon Army took over, with our AdMobilize cameras recording a staggering 479,740 impressions! Newcastle United Football Club themselves also took over our BOXPARK Wembley site showcasing the powerful #WeDontDoQuiet campaign that truly captured the emotion of the occasion. ?
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How Can AI Elevate DOOH Advertising? Here’s a Success Story with Open Media UK! We’re proud to support Open Media UK in driving high-impact DOOH campaigns with our real-time audience analytics. ??? During Newcastle United’s historic victory at Wembley, our technology measured 479,740 impressions, proving how AI-driven insights can maximize engagement and ROI in outdoor advertising. This is just the beginning. The future of DOOH is data-driven, dynamic, and measurable—and we’re excited to be at the forefront of this transformation. ?? Want to explore how AI can supercharge your campaigns? Let’s connect at https://admobilize.com/ #DOOH #advertising #OOH #computervision #marketing #locationdata #adtech #martech
On Sunday, Newcastle United secured their first domestic trophy for 70 years as they triumphed over Liverpool in a thrilling Carabao Cup final at Wembley! ?? ? What felt like the entire city of Newcastle descended on Wembley Way as the Toon Army took over, with our AdMobilize cameras recording a staggering 479,740 impressions! Newcastle United Football Club themselves also took over our BOXPARK Wembley site showcasing the powerful #WeDontDoQuiet campaign that truly captured the emotion of the occasion. ?
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?? Transform ?DOOH Data into Action with AdMobilize’s Audience Measurement Software In retail, insights are everything. But are you capturing the full picture of your customer journey? With AdMobilize’s Customizable Dashboard & Heatmap, you can: ? Analyze real-time audience engagement with precision ? Optimize your DOOH advertising strategy with data-driven decisions ? Enhance store performance by understanding foot traffic patterns Retail success isn’t just about visibility—it’s about measuring, optimizing, and converting. Unlock the power of advanced audience measurement today. ?? Learn more: https://lnkd.in/eeYTCxus #DOOH #RetailMedia #ComputerVision #AdTech #LocationData #Marketing #DataDriven #RetailSuccess #AdMobilize
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?? The Future of Advertising is Here: Programmatic DOOH Digital Out-of-Home (DOOH) is changing the game with automation, real-time data & high-impact visuals. How does it work? ? Real-time bidding for premium ad space ? Precision targeting based on location, time & context ? Seamless integration with online & mobile campaigns Brands are investing in DOOH because it delivers higher ROI through real-time optimization, enables smarter audience engagement, and provides a measurable impact on store visits and brand awareness. ?? Unlock the power of DOOH with AdMobilize: https://admobilize.com/ #DOOH #advertising #OOH #retailmedia #computervision #marketing #locationdata #adtech #martech
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?? Data-Driven OOH: The Most Underused Power Tool in Advertising ?? Most brands still overlook the power of location intelligence in Out-of-H Home (OOH) advertising. Yet, with the right data, you can: ? Target smarter – Reach the right audience at the right time ? Optimize in real-time – Maximize impact with dynamic adjustments ? Enhance ROI – Stop guessing, start measuring ? Better targeting. Higher ROI. Smarter OOH. The future of OOH is here. Are you ready to embrace it? ?? Read more: https://lnkd.in/eF9AqgPA #DOOH #advertising #OOH #retailmedia #computervision #marketing #locationdata #adtech #martech
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?? Are you truly maximizing your retail space? The data might surprise you. Most retailers rely on sales data to measure performance, but what about the customers who never make a purchase? Understanding foot traffic patterns is the key to unlocking hidden revenue opportunities. ?? AdMobilize’s Footfall Counter provides real-time insights that help: ? Retail Chains – Optimize store layouts and in-store promotions with heat mapping and POS integration. ? Shopping Malls – Measure visitor flow, enhance advertising value, and improve shopper experiences. ? Events & Venues – Track attendee engagement, optimize signage, and sell ad space strategically. The future of retail isn’t just about selling—it’s about understanding movement, engagement, and conversion like never before. Ready to turn data into action? Learn more at https://lnkd.in/ex6MbejB #DOOH #RetailMedia #ComputerVision #AdTech #LocationData #Marketing #DataDriven #RetailSuccess #AdMobilize #Footfall?
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It's that time of the month again! Join us as we navigate the landscapes of Digital Out-of-Home and Retail Media in the AdMobilize Newsletter. We've gathered the latest insights from February. #computervision #ai #advertising #ooh #dooh #retailmedia
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At the GCC Out of Home Summit, industry leaders explored the future of OOH audience measurement. Our partners at BackLite Media shared five key takeaways shaping the next generation of standards: Audience Reach, CPM, Viewable Impressions, Visibility, and Creative Impact. As data and technology evolve, so must the way we measure effectiveness in OOH. Which of these factors do you think will have the biggest impact? Let’s discuss! ?? #DOOH #Advertising #OOH #RetailMedia #ComputerVision #Marketing #LocationData #AdTech #MarTech
Following the GCC Out of Home Summit, I wanted to delve deeper into the expectations around audience measurement systems. As data and technology continue to shape our industry thinking; understanding the key features that are valued most will help guide the future of measurement standards. I selected the top five performing elements from the summit survey to explore in more detail: 1. Audience Reach: How do you define effective reach in today’s fragmented media landscape? What level of granularity is needed when breaking down demographics, behaviours, and engagement patterns? 2. CPM (Cost Per Thousand Impressions): As more campaigns become data-driven, what role does CPM play in OOH measurement? Are there new benchmarks or contextual factors that should be considered when calculating value? 3. Viewable Impressions: How do we best capture and validate impressions in environments where visibility varies? What standards should the industry adopt to ensure consistency and comparability with other media? 4. Visibility: Beyond impressions, visibility measures how well an ad is seen and processed. What innovations in eye-tracking, movement data, or environmental factors can enhance this metric? 5. Creative Impact: OOH is a high-impact, creative-first medium. How can we better quantify creative effectiveness and its influence on brand perception and consumer behaviour? These five elements represent the foundation of robust, future-ready audience measurement. I’d love to hear your thoughts on which metrics matter most, how they should evolve, and what new approaches could redefine how we measure success in OOH.
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?? Unlock the Full Potential of Your Physical Spaces with AdMobilize We are the most precise audience & traffic measurement solution for the physical world. Our advanced analytics solutions provide real-time insights to optimize performance across industries: ? People Counting & Audience Measurement – Understand foot traffic, demographics, and engagement. ? Vehicle Counting & Traffic Analytics – Gain precise data on traffic flow, congestion, and trends. ? Geolocation & Mobility Data – Gain deeper audience insights, Track customer journeys and optimize location-based marketing. ? Custom Solutions – Tailored AI-powered analytics for your unique business needs. From DOOH advertising to retail, smart cities, and beyond, our technology empowers data-driven decisions. ?? Ready to elevate your strategy? Explore our solutions: AdMobilize Solutions #DOOH #advertising #OOH #retailmedia #computervision #marketing #locationdata #adtech #martech