?? The Future of Advertising is Here: Programmatic DOOH Digital Out-of-Home (DOOH) is changing the game with automation, real-time data & high-impact visuals. ?? How does it work? ? Real-time bidding for premium ad space ? Precision targeting based on location, time & context ? Seamless integration with online & mobile campaigns ?? Why brands are investing in DOOH ? Higher ROI through real-time optimization ? Smarter audience engagement ? Measurable impact on store visits & brand awareness ?? Unlock the power of DOOH with AdMobilize: https://admobilize.com/ #DOOH #advertising #OOH #retailmedia #computervision #marketing #locationdata #adtech #martech
AdMobilize
科技、信息和媒体
Miami Lakes，Florida 1,996 位关注者
World’s #1 trusted leader in anonymous audience intelligence for OOH Media, DOOH, Digital Signage & In-Store analytics.
关于我们
AdMobilize (www.admobilize.com) is a machine intelligence company making sense of the physical world. The company’s mission is to connect the physical world to the online grid by utilizing pioneering computer vision and artificial intelligence technology. We provide the DOOH, OOH, and Retail industries with the most complete software and hardware platform including: audience measurement, facial detection, vehicle detection, people counting, demographic analysis including age, gender, emotion, and dwell time, just to name a few. With over 150 clients in 85 countries, our clients have embraced the turnkey nature of the technology; the ability to yield rates; actionable business intelligence; serving of dynamic content; and real-time audience analytics dashboards. Our team of 40 seasoned data science, computer vision, and hardware engineers have created highly scalable solutions equating to the “Google analytics” for the physical world.
- 网站
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https://www.admobilize.com
AdMobilize的外部链接
- 所属行业
- 科技、信息和媒体
- 规模
- 11-50 人
- 总部
- Miami Lakes，Florida
- 类型
- 私人持股
- 创立
- 2014
- 领域
- Hardware、Computer vision、IoT、retail analytics、Out of Home、Digital Out of Home、Software、dooh、ooh、digitalsignage、ai和analytics
地点
AdMobilize员工
动态
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?? Data-Driven OOH: The Most Underused Power Tool in Advertising ?? Most brands still overlook the power of location intelligence in Out-of-Home (OOH) advertising. Yet, with the right data, you can: ? Target smarter – Reach the right audience at the right time ?? ? Optimize in real-time – Maximize impact with dynamic adjustments ? ? Enhance ROI – Stop guessing, start measuring ?? ?? Better targeting. Higher ROI. Smarter OOH. ?? The future of OOH is here. Are you ready to embrace it? ?? Read more: https://lnkd.in/eF9AqgPA #DOOH #advertising #OOH #retailmedia #computervision #marketing #locationdata #adtech #martech
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?? Are you truly maximizing your retail space? The data might surprise you. Most retailers rely on sales data to measure performance, but what about the customers who never make a purchase? Understanding foot traffic patterns is the key to unlocking hidden revenue opportunities. ?? AdMobilize’s Footfall Counter provides real-time insights that help: ? Retail Chains – Optimize store layouts and in-store promotions with heat mapping and POS integration. ? Shopping Malls – Measure visitor flow, enhance advertising value, and improve shopper experiences. ? Events & Venues – Track attendee engagement, optimize signage, and sell ad space strategically. The future of retail isn’t just about selling—it’s about understanding movement, engagement, and conversion like never before. Ready to turn data into action? Learn more at https://lnkd.in/ex6MbejB #DOOH #RetailMedia #ComputerVision #AdTech #LocationData #Marketing #DataDriven #RetailSuccess #AdMobilize
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It's that time of the month again! Join us as we navigate the landscapes of Digital Out-of-Home and Retail Media in the AdMobilize Newsletter. We've gathered the latest insights from February. #computervision #ai #advertising #ooh #dooh #retailmedia
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At the GCC Out of Home Summit, industry leaders explored the future of OOH audience measurement. Our partners at BackLite Media shared five key takeaways shaping the next generation of standards: Audience Reach, CPM, Viewable Impressions, Visibility, and Creative Impact. As data and technology evolve, so must the way we measure effectiveness in OOH. Which of these factors do you think will have the biggest impact? Let’s discuss! ?? #DOOH #Advertising #OOH #RetailMedia #ComputerVision #Marketing #LocationData #AdTech #MarTech
Following the GCC Out of Home Summit, I wanted to delve deeper into the expectations around audience measurement systems. As data and technology continue to shape our industry thinking; understanding the key features that are valued most will help guide the future of measurement standards. I selected the top five performing elements from the summit survey to explore in more detail: 1. Audience Reach: How do you define effective reach in today’s fragmented media landscape? What level of granularity is needed when breaking down demographics, behaviours, and engagement patterns? 2. CPM (Cost Per Thousand Impressions): As more campaigns become data-driven, what role does CPM play in OOH measurement? Are there new benchmarks or contextual factors that should be considered when calculating value? 3. Viewable Impressions: How do we best capture and validate impressions in environments where visibility varies? What standards should the industry adopt to ensure consistency and comparability with other media? 4. Visibility: Beyond impressions, visibility measures how well an ad is seen and processed. What innovations in eye-tracking, movement data, or environmental factors can enhance this metric? 5. Creative Impact: OOH is a high-impact, creative-first medium. How can we better quantify creative effectiveness and its influence on brand perception and consumer behaviour? These five elements represent the foundation of robust, future-ready audience measurement. I’d love to hear your thoughts on which metrics matter most, how they should evolve, and what new approaches could redefine how we measure success in OOH.
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?? Unlock the Full Potential of Your Physical Spaces with AdMobilize We are the most precise audience & traffic measurement solution for the physical world. Our advanced analytics solutions provide real-time insights to optimize performance across industries: ? People Counting & Audience Measurement – Understand foot traffic, demographics, and engagement. ? Vehicle Counting & Traffic Analytics – Gain precise data on traffic flow, congestion, and trends. ? Geolocation & Mobility Data – Gain deeper audience insights, Track customer journeys and optimize location-based marketing. ? Custom Solutions – Tailored AI-powered analytics for your unique business needs. From DOOH advertising to retail, smart cities, and beyond, our technology empowers data-driven decisions. ?? Ready to elevate your strategy? Explore our solutions: AdMobilize Solutions #DOOH #advertising #OOH #retailmedia #computervision #marketing #locationdata #adtech #martech
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?? Maximize Your Advertising ROI with Real-Time Mobile Insights ?? How do you measure the true impact of your out-of-home (OOH) and retail media campaigns? Traditional methods fall short—but AdMobilize’s Mobile Measurement solution changes the game. ? Track consumer movement patterns without extra hardware ? Enhance targeting with real-world location data ? Optimize campaigns based on real-time audience analytics Brands and agencies are already leveraging this technology to boost foot traffic, refine ad placements, and increase conversions. Are you? ?? Learn more: AdMobilize Mobile Measurement ?? Stay ahead—subscribe to our newsletter for industry insights: https://lnkd.in/eyRAcrzC #DOOH #advertising #OOH #retailmedia #computervision #marketing #locationdata #adtech #martech
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Punto Visual & AdMobilize: leaders in the OOH space who are transforming the game with cutting-edge AI-powered audience measurement. ?? Through innovative computer vision technology, they provide real-time insights that empower advertisers to track verified impressions, monitor exposure time, and measure overall campaign effectiveness. Gone are the days of relying on outdated estimations. With this partnership, advertisers can now: ? Optimize ad placements using actual traffic patterns & location intelligence. ? Target the right audience with personalized messaging. ? Make real-time adjustments to campaigns, ensuring the highest ROI. ??? Watch the video to see this in action & dive deeper into the full case study in our latest blog! https://lnkd.in/eWBptFrZ With Punto Visual & AdMobilize, the future of DOOH advertising is here—data-driven, precise, and more powerful than ever before. hashtag #DOOH #DigitalAdvertising #AI #AudienceMeasurement #AdTech
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?? Retailers: Are you making the most of your in-store traffic? Computer vision is revolutionizing retail with insights that boost sales and enhance customer experiences. Here are 5 ways to leverage Footfall Retail and increase your revenue with Computer Vision: ?? Optimized Product Placement – Identify high-traffic areas and strategically position products to capture attention and drive sales. ?? Personalized Content – Use digital signage with real-time data to deliver dynamic, hyper-relevant campaigns that increase engagement and conversions. ?? Footfall & Demographics Correlation – Analyze customer profiles and behaviors to optimize marketing, inventory, and operations. ?? Retail Media – Turn your screens into revenue-generating ad spaces backed by real-time audience and visibility data. ?? Omnichannel Strategy – Bridge the online and offline experience using footfall insights, third and first party data to create a seamless brand journey. ?? The future of retail is data-driven. Are you ready to take the next step? Subscribe to our newsletter for more insights ??https://lnkd.in/eyRAcrzC #RetailSuccess #DataDriven #ComputerVision #AdMobilize #MarTech #AdTech?#DOOH #AI #SmartAdvertising
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?? The Key to a Winning DOOH Network? Data-Driven Strategy. We all agree that location (both quality and context) is crucial for an OOH network’s success. But beyond that, media owners must leverage the right technology stack to make their network unmissable. Here are the essential tools and integrations every media owner needs to succeed in modern DOOH: ? Data Management Platform (DMP) – Centralize data from multiple sources to unlock audience insights. ? Sensor-Based Data – Measure real-world impressions accurately and offer verified impacts to advertisers. ? Geolocation & Mobility Data – Enrich audience profiles, improve targeting, and optimize campaign reach & frequency. ? Contextual Data – Provide location-based insights that drive engagement and attribution. ? Programmatic Integration – Connect impression data to SSPs to maximize revenue. ? Post-Campaign Analytics – Strengthen omnichannel strategies and define attribution KPIs. Discover how our enhanced platform can help you scale your network effortlessly. Visit AdMobilize to learn more—exciting updates coming soon! ?? https://lnkd.in/e9UpSvnS #DOOH #Advertising #OOH #RetailMedia #ComputerVision #Marketing #LocationData #AdTech #MarTech
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