AdMobilize

?? Transforming OOH Advertising with AI & Big Data ?? At AdMobilize, we’re redefining how Out-of-Home (OOH) campaigns are measured. ?? Our advanced computer vision and AI-powered platform provides advertisers and media owners with real-time, actionable insights that drive smarter decisions, enhances retargeting and maximize impact. Discover how combining cutting-edge technology with Mobile Location Data analysis ensures unmatched accuracy in audience measurement and campaign performance. ??? Ready to elevate your OOH strategy? Learn more about our powerful platform ?? #DOOH #advertising #OOH #retailmedia #computervision #marketing #locationdata #adtech #martech

Great post by our partners at Broadsign explaining the importance of the Impression Multiplier for a DOOH network. Using AI driven technology to get a real, accurate and dynamic multiplier will benefit the media owner with a more precise and higher CPM. Talk to us to know how we can help you measure your Impressions and automate your multiplier with leading SPPs. https://lnkd.in/e5eVku2B

At AdMobilize we understand the challenges of measuring Out-of-Home advertising – a single data source isn’t enough to provide comprehensive audience insights across your network. We are excited to introduce our new platform, combining the power of high-end computer vision plus big data based on location and POIs to help you measure entire OOH networks. Curious about how we’re helping media owners gather, model, organize, and connect data from various sources? Contact us at admobilize.com to learn more #OOH #DOOH #AdTech #AudienceMeasurement #Innovation #LocationData #ProgrammaticAdvertising

How can data maximize retail and retail-media strategies to boost sales? Understand traffic patterns, frequency of visit and build audience segments: - Use visual sensors to gather real time trends and dynamic measurement. - Enhanced demographic insights using geolocation data - Organise your data per store for easy visualisation and management - Link other data sources for cross reference, such as CMS data for in-store digital screens, POS data or audio playlogs for in-store audio ads. - Compare your data to competitor's networks for deeper analysis. ?Connect your data to the Adtech Ecosystem: - Organise your data per store and/or per in-store screen - Link your CMS content for easier reporting per campaign - Feed your preferred SSPs with dynamic Impressions = real CPMs - Use Mobile IDs to retarget visitors in other channels like Mobile. - Use collected data to measure attribution, like visit to other stores or websites. - Single data source to connect your omnichannel strategy. ?How AdMobilize can help you with this: - We can collect sensor and geolocation data under one platform - Customizable dashboards to fit your use case - Open APIs for further customisation and connection with external systems - Attribution and retargeting connections for your AdTech strategy Save your company the need to build an entire data team, with a fully automated platform to fit your needs. Contact us to know more. #RetailSuccess #DataDriven #AdMobilize #MarTech #AdTech

?? In OOH Advertising, Every Impression Should Count ?? In the world of Out-of-Home (OOH) advertising, verifying every impression is crucial. ?? And when it comes to accuracy, computer vision and AI are the game-changers that ensure each interaction is tracked and verified. ?? We know that location matters and content is king, but without data-backed verification, optimizing your campaigns is a shot in the dark. ?? To truly enhance performance, you need to measure every detail. Remember, you can only improve what you can measure. ?? Let’s make OOH advertising smarter, more accountable, and data-driven. Learn more about how we’re making this possible at AdMobilize. ??

?? Transforming OOH Advertising with AI & Big Data ?? At AdMobilize, we’re redefining how Out-of-Home (OOH) campaigns are measured. ?? Our advanced computer vision and AI-powered platform provides advertisers and media owners with real-time, actionable insights that drive smarter decisions, enhances retargeting and maximize impact. Discover how combining cutting-edge technology with Mobile Location Data analysis ensures unmatched accuracy in audience measurement and campaign performance. ??? Ready to elevate your OOH strategy? Learn more about our powerful platform ?? #DOOH #advertising #OOH #retailmedia #computervision #marketing #locationdata #adtech #martech

Digital Out of Home (DOOH) advertising & Retail is every Marketer's dream. The perfect medium for impactful content, right at the last point of influence of highly intentional shoppers. All you need is the right data to tailor the content and is a sure win. Here is how data can support your DOOH / Retail Media strategy: ?? POI and Mobility Data: Using mobile insights to discover where your target audience moves around and how to find them at the right time. ??Sensor based Data: Leverage real-time data coming from sensors to quantify your impacts and measure your efficacy. Make sure you reach your desired audience and justify your investment. ??Content Playback data: Organise your data per campaign to ensure campaign delivery, A/B testing and automatic reporting. Keep your data under one roof. ??Complements Other Channels: Connect your data to programmatic ecosystems to automate transactions and use device IDs to retarget your audience on other channels. Contact us at https://admobilize.com/ to learn how we help publishers measure their inventory to ensure it reaches the right target and verify every single impression for more effective results! #Marketing #Retail #DOOH #Advertising #RetailMedia

How can data maximize retail and retail-media strategies to boost sales? Understand foot traffic levels and audience segments: - Use visual sensors to gather real time trends and dynamic measurement. - Enhanced demographic insights using geolocation data (no extra hardware needed) - Organise your data per store for easy visualisation and management ?Connect your data to the Adtech Ecosystem: - Organise your data per store & per in-store screen - Link your CMS content for easier reporting per campaign - Feed your preferred SSPs with dynamic Impressions = real CPMs - Use Mobile IDs to retarget visitors in other channels like Mobile. ?Custom solutions for specific needs: - Customizable dashboards - Open APIs for further customisation - Integrate POS data for easier attribution and ROI measurement #RetailSuccess #DataDriven #AdMobilize #MarketingInnovation

Fantastic work by IAB MENA with plenty of familiar faces in their DOOH Taskforce. More and more use cases keep proving that multiple sources of data is key to take your DOOH programmatic strategy to the next level. The strategy is simple. Use sensor (camera) data for real, dynamic and verified CPMs. Plus mobile data for precise targeting, attribution and retargeting in other channels. All of that through one single platform to collect, organise and automate data transfer. Contact us to find out more about our new measurement platform #dooh #prDOOH #measurement