ADMERASIA

We’re beyond thrilled to share that the?McDonald’s Sauces Campaign?has won the?Grand Prize in the Small Budget category at the 2024 Association of National Advertisers Multicultural Excellence Awards! This innovative campaign, which introduced limited-time sauces to elevate McDonald’s classics, would not have been possible without the unwavering support and vision of our incredible client. A huge thank you to our client at McDonald's for pushing us to think outside the box—literally—and for their belief in creativity, innovation, and dedication to the Asian American market. And the good news doesn’t stop there. In the same category, we also won an Honorable Award for?Today You Were Ready: Hands-Only CPR Awareness Campaign. Our client American Heart Association joined us in Las Vegas to celebrate this monumental moment. This was American Heart Association’s first national AAPI-focused awareness initiative, providing culturally competent content and learning resources for historically underrepresented and under-resourced AAPI communities. We are honored to work with clients that are as passionate about authentic storytelling and connecting with AAPI audiences as we are. These two wins are a testament to the power of multicultural marketing and the impact of authentic connections.

Our friends at AsAmNews are excited to announce an upcoming program featuring the news anchor icon Connie Chung. "The first Asian American to anchor a major American network broadcast newscast, Connie Chung shares her new memoir?'Connie'?reflecting on her trailblazing career during which she overcame sexism and racism as a pioneer for women and Asian Americans in television news. Join us for this sit-down chat with veteran Emmy and Peabody Award-winning news reporter Ti-Hua Chang." https://lnkd.in/eakZRige #AsianAmerican #AAPI #ConnieChung

We are proud to have been a part of Nissan and 88RISING's collaboration, bringing the amazingly talented NIKI and the All-New Nissan Kicks together on the screen. It was a perfect match, the passion and sound of NIKI's new album Buzz alongside the music-forward, reimagined Kicks. What could be better? Watch the full-length documentary on YouTube or the Trailer on Instagram. https://lnkd.in/eUXaS4kh https://lnkd.in/eZ-dPmy3

Congratulations to our McDonald's client and our media team on their recent wins in the 2024 MUSE Awards for the Golden Arch Café campaign! Taking home Platinum in the Entertainment category within Branded Content and Gold in the Diversity, Equity, and Inclusion category within Branded Content. #mcdonalds #mediacampaign #DEI #Entertainment https://lnkd.in/epn2shJu

Delaware ?. We are so proud to be a part of your mission Make Us Visible!!

ADMERASIA is proud to have played a part in Nissan and Gold House's partnership on One House Toast to the Emmys, a celebration of multicultural artists and creatives. Among the stars walking the red carpet, we were honored to meet FX’s Shōgun cast members (and now Emmy Award-Winners) Anna Sawai and Hiroyuki Sanada. They, and many others, are revolutionizing storytelling and the voices behind it. Photo Credits: Nina Fernandez/BFA.com Christine Chang #emmys #multicultural #redcarpetevent

We are extremely proud to have played a part in bringing audiences to this remarkable show. We wish our friends at FX all the best, and we’ll be rooting for them in September! #shōgun #fxshogun #emmys https://lnkd.in/etTKDPPv

We are so proud of our partners, Make Us Visible, for the work that they continuously push forward. Check out their mission to advocate for the inclusion of Asian American contributions, experiences, and histories in k-12 classrooms.

Our friends at ADMERASIA put together a super fun reel from our recent Provence Rosé Rendezvous program that we did nationwide. This was from the southern California session. Starring Laura Catlaw and myself.

We are proud partners of The American Heart Association on their very first Asian-focused campaign. We produced this 30-sec. PSA, spotlighting the lifesaving effects of Hand-Only CPR. The production features Asian Indian, Filipina, and East Asian Americans. It was a joy to tell a story that connects to our audiences, recognizes the daily stresses we carry, and emphasizes what really matters most — each other. #NationOfLifesavers #ActFast #AHA #multiculturalmarketing https://lnkd.in/ewA7dGfw