adMarketplace

It’s beginning to look a lot like the holiday shopping season. ???? For many advertisers, this crucial time of year can be make-or-break.?If you’re looking to maximize your media performance and efficiency this holiday season, well, you’re looking in the right place! Read on to learn how adMarketplace can best position your brand to reach and convert diverse, high-intent consumers with relevant search advertising on the open web. https://lnkd.in/gb7CkxzJ #SearchAdvertising #HolidayShopping #HolidayCampaigns #PerformanceMedia

Start your week off right by tuning into AMP Chief Product Officer Steven Read's appearance on The Agile Brand? with Greg Kihlstr?m podcast. ??? Steven and Greg have an insightful discussion around how the landmark Google antitrust ruling could impact competition and innovation in the search advertising market. Take a listen! ???? https://lnkd.in/exRrU8nf #Antitrust #SearchAdvertising #Innovation?

Forget 'let it snow' —?consumers are set to make it rain this holiday shopping season! ?? Download our free 2024 Holiday Insights Guide and learn how you can position your brand to capture high-intent consumers this holiday shopping season with native search advertising tactics. ?? https://lnkd.in/eX7U-kaf #holidayshopping #searchadvertising #performancemedia

"Please respect my privacy...but also show me more relevant results." - The rallying cry of many next-gen consumers. ??? Guess what? This can easily be accomplished. All you have to do is devote part of your search media budget to privacy browsers. Read our latest blog to find out how media opportunities on privacy browsers can reach and capture privacy-conscious consumers and help grow your share of voice. https://lnkd.in/esn4w887 #searchadvertising #performancemedia #privacybrowsers #openweb #privacy

It's time to open your holiday budgets up to include open web media channels. Get in front of the nearly 60% of Americans searching on the open web with exclusive media opportunities that will make holiday shopping merry and bright for consumers, and more efficient and profitable for advertisers. Learn more about optimizing your holiday campaigns with adMarketplace here: https://lnkd.in/gb7CkxzJ #searchadvertising #openweb #performancemedia #holidayshopping

As search advertising continues evolving beyond the confines of the legacy SERP, how can brands seize the open web ecosystem? ?? With intent, of course! ?? We help the world's largest brands succeed in search on the open web with premium media opportunities powered by consumer intent. Check out our piece on WIRED to learn more. ?? https://lnkd.in/eDm4tWmm #searchadvertising #consumerintent #openweb #performancemedia #serp

Are you investing ad dollars into BNPL apps? Because consumers certainly plan on using them to shop for the holidays. Get the scoop on how diversifying your media budget to include BNPL apps can help you capture consumer search intent and increase your brand's discoverability by downloading our free 2024 Holiday Insights Guide. https://lnkd.in/eX7U-kaf #bnpl #buynowpaylater #searchadvertising #performancemedia

We were honored to sponsor Good Sports, Inc.'s 2024 NYC Panel Discussion last night in NYC. Amazing evening celebrating the positive impact that sports can have on all of us and ensuring that as many kids as possible enjoy the opportunity to participate! Huge thanks to Christopher Brown for securing an amazing venue at Google's office. And we were thrilled that our friends at Athletes First and adMarketplace were able to sponsor the event as well. Kyle Rudolph added amazing perspective to an outstanding panel discussion. Great things ahead for Good Sports and we are glad to be a small part of it.

Is the search engine results page destined to become a bygone relic? (Spoiler alert: Yes). We said what we said. Consumers are fatigued by the friction-filled experience and increasingly irrelevant results the SERP spits out. Instead, they’re flocking to the open web to begin their search. The question becomes: why aren’t more advertisers following their lead???? We make a passionate case for search on the open web in our piece for The Independent. Give it a read and let us know if we’ve convinced you. https://lnkd.in/eUd4e9QJ #SearchAdvertising #OpenWeb #SearchMarketing #SERP?

Partnership building is key to our success and longevity. That's why we're excited to make a splash as a supporting sponsor at PI LIVE Show! AMP's Filippo Rizzo and Ankur Chadha will be onsite in London for PI LIVE Europe starting tomorrow. Let us know in the comments if you'll be there, we'd love to connect. #PILIVEEUR24 #SearchAdvertising #BrandMarketing #PerformanceMedia