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Big news! ?? AMP’s Co-CEO Adam J. Epstein went live on Bloomberg TV this morning to discuss the latest developments in the DOJ's proposed remedy plan in the Google search antitrust case. Adam weighed in on: ? The remedies needed to ensure fair competition in the search market ? How adMarketplace is leading the charge with innovative native search advertising solutions Check out Adam's full interview to hear his take on these pivotal changes and what they mean for the search advertising industry! Watch here ?? https://lnkd.in/epj8bEQd #SearchAdvertising #Antitrust #Innovation #FutureOfSearch?

Black Friday already? ?? This year, consumers are searching smarter, not harder. With shoppers looking to score deals earlier in the season, we’re seeing a clear shift: price comparison and early holiday purchases are taking center stage to avoid last-minute shopping stress and pricing surges. For advertisers, success this holiday season depends on how well you respond to these shifting habits. Make sure to click through our 2024 Holiday Insights Guide and learn how adapting your search strategies to align with evolving consumer behaviors can drive better results this holiday season ?? #SearchAdvertising #PerformanceMedia #BlackFriday #HolidayShopping?

The U.S. Department of Justice is pushing for an unprecedented remedy to address Google's monopoly in online search: the divestiture of its Chrome browser and possibly Android. But legal experts say such measures are unlikely to be adopted by the court. What to know: ?? Background: A federal judge ruled in August that Google violated US competition law through exclusionary practices in search. DOJ argues that breaking up Google's ecosystem is critical to restoring competition. ?? Proposed remedies: DOJ suggests forcing the sale of Chrome, limiting Google's default agreements with device makers and requiring it to drop investments in AI companies that could compete in online search (like the $2bn Google has in Anthropic). ?? Potential market impact: Breaking up Chrome and Android could disrupt digital advertising and open opportunities for competitors. However, these remedies would almost certainly face legal challenges, as seen in similar cases like Microsoft in the early 2000s. ?? Expert opinions: Divestiture is rare and typically reserved for reversing mergers, not cases like this. Narrower remedies, like restricting exclusive deals with device manufacturers, are more practical and enforceable. Read my full analysis for The Drum, with commentary from Stanford Law School's Doug Melamed, adMarketplace's Adam J. Epstein and Gartner's Andrew Frank: #google #doj #search #onlinesearch #searchmarketing #searchadvertising #digitalmedia #media #digital #digitaladvertising #searchads #advertising #marketing #antitrust #competition #law

Will the DOJ's submitted remedy plan in the Google search antitrust case reshape today's single-search engine reality as we know it? In recent filings, the DOJ officially proposed to break up Google’s dominance in search by forcing the company to sell off its Chrome browser. AMP’s Co-CEO Adam J. Epstein shares his thoughts on some of the implications of Google’s search engine marketshare, and the role AI will play in shaping the adtech industry for years to come. Check out the full Marketplace by APM piece below ?? https://lnkd.in/g9NQBC8W

Start your week off right by tuning into AMP Chief Product Officer Steven Read's appearance on The Agile Brand? with Greg Kihlstr?m podcast. ??? Steven and Greg have an insightful discussion around how the landmark Google antitrust ruling could impact competition and innovation in the search advertising market. Take a listen! ???? https://lnkd.in/exRrU8nf #Antitrust #SearchAdvertising #Innovation?

Forget 'let it snow' —?consumers are set to make it rain this holiday shopping season! ?? Download our free 2024 Holiday Insights Guide and learn how you can position your brand to capture high-intent consumers this holiday shopping season with native search advertising tactics. ?? https://lnkd.in/eX7U-kaf #holidayshopping #searchadvertising #performancemedia

"Please respect my privacy...but also show me more relevant results." - The rallying cry of many next-gen consumers. ??? Guess what? This can easily be accomplished. All you have to do is devote part of your search media budget to privacy browsers. Read our latest blog to find out how media opportunities on privacy browsers can reach and capture privacy-conscious consumers and help grow your share of voice. https://lnkd.in/esn4w887 #searchadvertising #performancemedia #privacybrowsers #openweb #privacy

It's time to open your holiday budgets up to include open web media channels. Get in front of the nearly 60% of Americans searching on the open web with exclusive media opportunities that will make holiday shopping merry and bright for consumers, and more efficient and profitable for advertisers. Learn more about optimizing your holiday campaigns with adMarketplace here: https://lnkd.in/gb7CkxzJ #searchadvertising #openweb #performancemedia #holidayshopping

As search advertising continues evolving beyond the confines of the legacy SERP, how can brands seize the open web ecosystem? ?? With intent, of course! ?? We help the world's largest brands succeed in search on the open web with premium media opportunities powered by consumer intent. Check out our piece on WIRED to learn more. ?? https://lnkd.in/eDm4tWmm #searchadvertising #consumerintent #openweb #performancemedia #serp

Are you investing ad dollars into BNPL apps? Because consumers certainly plan on using them to shop for the holidays. Get the scoop on how diversifying your media budget to include BNPL apps can help you capture consumer search intent and increase your brand's discoverability by downloading our free 2024 Holiday Insights Guide. https://lnkd.in/eX7U-kaf #bnpl #buynowpaylater #searchadvertising #performancemedia