adMarketplace

We want to take this opportunity to extend our deepest gratitude to everyone who made #IMPACT2024 a tremendous success! A huge thank you to our incredible speakers, moderators, & panelists for sharing their invaluable insights and expertise. Your contributions made this event truly unforgettable. To our guests and attendees—your engagement and enthusiasm were the driving force behind the success of this conference. We couldn’t have done it without you. Until next time! #SearchAdvertising #Adtech #FutureofSearch

Advertisers: don't crack under the pressure of the fragmenting consumer search journey. Instead, look beyond the confines of the legacy search engine results page to reach modern consumers at valuable moments of intent. But where? 1. Privacy Browsers ?? 2. BNPL Shopping Apps ?? 3. Influential Editorial Sites ?? Search on the open web is teeming with opportunity. Learn how we can help you reach and convert consumers across the open web channels they actively use. https://lnkd.in/ek73UHyU

With the DOJ expected to release its remedy roadmap for the Google search #antitrust case soon, AMP Co-CEO Adam J. Epstein previews the possibility of the company being forced to divest with Reuters. "Google is not going to have the incentive to comply unless they have the Damocles' sword of divestiture hanging above them." Check out the full article below and watch this space. ?? https://lnkd.in/eHnm3XDV

Meet Tair Schwartz, Senior Product Manager at adMarketplace! In our latest #WomenInTech series, she shares the key lessons she’s learned transitioning from a marketer to a product leader. Whether it's how to balance priorities or the power of empathy, strategic thinking, and collaboration in driving impactful results, Tair's passion for optimizing media through marketing measurement solutions shines through. Read her full story here! ?? https://lnkd.in/enGEMiig #ProductManagement #TechLeadership #AdTech

Powerful conversations are happening at our Marketing Leadership #BISummit hosted by Amazon Web Services (AWS) during Advertising Week in New York on Monday - Thursday, October 7-10! https://lnkd.in/e-9YeW5T We’re bringing together top marketers like Digitas North America's Amy Worcester Lanzi and her moderator adMarketplace's Haidi Kelly to explore how leadership and innovation intersect in today’s fast-paced world. Register NOW! #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole

With 60% of searches now starting on the open web, advertisers can no longer rely solely on traditional search engines. adMarketplace is leading the charge by providing intent-driven solutions that boost performance beyond the SERP. Ready to elevate your search advertising strategy? Check out our blog to discover key insights and actionable tips for tapping into this massive market. https://lnkd.in/guvTw_ds #SearchAdvertising #MediaStrategy #Adtech

adMarketplace is proud to have joined and supported our long standing partner, The Home Depot, in their Home Depot Foundation initiative making a meaningful impact on the lives of veterans and their families. #VeteransSupport #HomeDepot #Partnership

As the consumer journey shifted, New Look didn't just adapt—they innovated. Discover how adMarketplace helped New Look redefine their media strategy, optimizing their search budget to achieve a 27% boost in AOV compared to Google non-brand! https://lnkd.in/g7sW-ByQ #MediaStrategy #SearchAdvertising #ConsumerJourney

This Tuesday, catch a Brand Innovators fireside chat featuring adMarketplace’s Haidi Kelly alongside Joyce J. He and Tai Neal as they reveal key approaches to building marketing strategies rooted in equity and impact. Drop a comment if you’re attending to let us know what you’re most excited to learn! #MarketingStrategy #Adtech #Leadership #Inclusivity

With social commerce booming, consumers now explore 3-5 touchpoints before making a purchase. Our blog explores how to engage shoppers throughout their omnichannel search journey and make every touchpoint count. https://lnkd.in/exXk7rdz #ConsumerJourney #SocialCommerce #SearchAdvertising