adMarketplace

We now interrupt this broadcast for a major #IMPACT2024 programming update. ????? Tech journalism luminary, bestselling author, and podcast extraordinaire Kara Swisher will now serve as our official keynote speaker! She’ll be joined by President and Co-CEO Adam J. Epstein for a can’t-miss fireside chat and Q&A session that will touch on AI, antitrust, search advertising, and much more. Grab your aviators and get ready to take it all down in your burn books because this promises to be an incendiary address from the no-holds-barred journalist. ????? RSVP here: https://lnkd.in/eATpNyuA #searchadvertising #adtech #AI #antitrust #tech

Can real competition finally plant some roots in the search advertising world? DuckDuckGo, a prominent player in the search engine space, is advocating for remedies that would level the playing field. The focus? Counteracting Google's scale and distribution advantages by opening access to search results. And they aren’t the only ones on the remedy train. adMarketplace Co-CEO Adam J. Epstein believes an effective injunctive remedy would force Google to make its search results and search ads available across other platforms, fostering true competition. What do you think? Let us know in the comments below. https://lnkd.in/gshgRadA #Antitrust #SearchAdvertising #AdTech #Innovation

Gen Z is taking over the workforce—and we’re ready for it at adMarketplace! ?? Our Mentoring Program is building a culture of greatness by equipping our junior team members with the tools they need to thrive and lead. From one-on-one personalized mentoring sessions to group seminars and access to on-site career coaching, we’re committed to their success. A huge thank you to our incredible coach Aimee Geller Promisel for partnering with Emma Aufrichtig and the People Operations team to help AMP launch this program. Are you ready to join a team that invests in your growth? Check out our openings and apply today! https://lnkd.in/e7H4i3gF #Adtech #NowHiring #CompanyCulture #SearchAdvertising

Is your data sinking your search campaigns? ?? Data hygiene is the backbone of transparent media measurement. Without it, your campaigns could suffer from inaccurate metrics and wasted spend. Check out our latest blog and discover how adMarketplace can empower your team with the tools to make informed, data-driven campaign decisions! ?? https://lnkd.in/e7rnrEAN #DataHygiene #AdTech #MediaMeasurement #SearchAdvertising #Transparency

Back to the Future of Search? ?? Google’s recent loss in the search antitrust trial marks a pivotal moment for publishers and advertisers. 25 years after revolutionizing search, Google now faces the other side of the bench, and the industry awaits proposed remedies to foster competition. Discover what this means for the future of search and how it could unlock new levels for browsers and other search properties. ?? Want the full scoop? Read the full article by Adam J. Epstein, Co-CEO and President of adMarketplace. Link in the comments, feel free to share your thoughts there too.

Are you fully leveraging partial brand keywords in your ad strategy? These often-overlooked search queries have the potential to drive growth, reach new customers, and significantly boost your performance and revenue. Don’t miss out—download our Insights to learn more! ?? https://lnkd.in/enwzb8jS #MediaValue #PerformanceMarketing #AdSpend

The Future of Search is Beyond the SERP! The traditional search engine results page (SERP) is no longer the only game in town. Learn how adMarketplace is pioneering the shift towards reaching next-gen audiences on the open web and tap into the $500 billion search market outside the the SERP. https://lnkd.in/guvTw_ds #SearchAdvertising #AdTech #OpenWeb

Meet Kavya Kavuri: A Rising Star in Tech! ?? In our latest #WomeninTech interview, Kavya opens up about how she went from zero coding experience to mastering the fundamentals of computer science and landing her first job as a Data Engineer. Kavya's journey is proof that bold steps lead to remarkable achievements! Read more of Kavya’s inspiring story here! ??? #WomenInSTEM #Adtech #TechCommunity https://lnkd.in/eaHkvN2M

Pod save the weekend!??? In the latest Marketecture Media episode, AMP’s Co-CEO,?Adam J. Epstein, recaps the historic Google antitrust decision, previews next week’s hearing on potential remedies, and lays out his predictions for the future of search advertising with emphasis on redistributing value via an open market. Give the full episode a listen below!?? https://lnkd.in/d_kMrCiT #Antitrust #Monopoly #SearchAdvertising

The path to purchase isn't a straight line anymore. The surge in social commerce has led to consumers now zig-zagging across 3-5 channels before making a decision. ??? Are you showing up where they need you? Discover how to reach consumers at each stage in their omnichannel search journey in our latest blog. Make every touchpoint count! https://lnkd.in/exXk7rdz