Adlucent

Maybe it’s because our agency was founded by a scientist. Maybe we’re just tirelessly curious people. But we never stop perfecting the science of growth. For us, the science of growth means… sustained growth, quarter after quarter and year after year. Together with Global Healing , we devised a Performax Max strategy to diversify and capture new audiences. The result? + 99.8% increase in revenue year-over-year (YoY) + 72.1% increase in Return on Ad Spend (ROAS). + 33% increase in first-time purchasers from December to January. ______________ Now, that's what we call the science of growth. https://lnkd.in/ghdJvCrx #PerformanceMarketing #PerformanceMax cc Evelia McNeil

Big news! Our partnership with Global Industrial Company and Adlucent (our new tech platform) just made it to the finals for Microsoft's Client Partnership of the Year. Proof that when you combine whole brand thinking, modern consumer insight with fearless collaboration, the results speak for themselves. Let’s bring this one home! More: https://hubs.la/Q02XNwmr0

The holiday shopping season is well underway, and?Amanda Radtke, Account Supervisor at BarkleyOKRP, is here to help you knock it out of the park. 1?? Tip Number 1: Keep Budgets Flexible With this year's holiday period, including the election cycle and Thanksgiving, it is essential to make budgeting decisions on the fly. Lean into performance on peak days, as we might see different consumer purchasing patterns and buyer behavior. 2?? Tip Number 2: Full Season Focus is Key 90% of conversions happen outside the Cyber Five period, so be ready to push consistent promotional messaging all the way from October through December. Happy holidays! #holidayshopping #eCommerce #digitalretailmarketing #digitalretail #performancemarketing

Happy holidays from Roberto Villarreal! Here's one tip to help you outperform this holiday season. ? Simple Discounts According to Boston Consulting Group, shoppers continue seeking the best deals, with 60% preferring straightforward discounts across all items. Keep it simple, and you'll see success. #digitalretail #holidayshopping #ecommerce #performancemarketing

Tis' the season for retailer holiday tips from our very own, Rigel K., Senior Account Manager. Here's how you can maximize the holiday season Cyber 5 and beyond. ? Early Clicks Lead to Holiday Conversions 67% of November and 49% of December conversions stem from clicks in October. Prioritize budget coverage in October to build remarketing lists for the holiday season at Adlucent. ? Cyber 5 Conversions Despite making up only 5% of conversions in Q4, Cyber 5 drives 10% of total conversion volume. Ensure budget cap flexibility to capture this crucial period. ? Expanded Deal-Seeking Opportunity Cyber 12 has expanded deal-seeking behaviors. Don't miss out on promotions in the days surrounding Cyber 5, as average eCommerce spend/day is 7% higher on shoulder days. Here's to a great season! #digitalretail #holidayshopping #ecommerce #performancemarketing

We’re grateful that numerous publications help us share stories that need to be shared in our “Unfinished Legacies” campaign. Using AI and deep fake technology, we were able to “bring back” victims we lost to fentanyl overdoses in the Kansas City area and have them tell their own powerful stories about how their deaths could have been prevented. See Jordan Coburn's Last Words here: https://lnkd.in/gTQ63sdu. #ArtificialIntelligence #FentanylCrisis #AddGood United Way of Greater Kansas City City of Kansas City, MO Mayor Quinton Lucas

How big of a "problem" are product returns? Let's take a look at the stats. ?? 1/3 of all products purchased online are returned. ?? 41% of customers place online orders with the intent to return some of the items. ?? 80% of shoppers are less likely to shop from the same retailer again due to a poor returns experience. Are you all too familiar with the product return dilemma eating into your profits? Download our latest retailer deep dive, or watch our on-demand session today to learn how you can come out ahead. Deep Dive: https://lnkd.in/ghyVAgkz On-Demand Session: https://lnkd.in/g2rmMBan #digitalretail #ecommerce #performancemarketing #predictiveanalytics

?? Here are ten holiday stats every retail marketer should know... 1?? Nearly 49% of shoppers prefer a mix of online and in-store experiences. 2?? 40% of consumers are more likely to purchase after watching a video ad. 3?? Using shipping cutoff dates in ad copy creates urgency.?In 2023, one-third of retailers made their holiday shipping deadlines visible. 4?? Anticipate a 20% increase in ad costs in non-battleground states and up to 50% in battleground areas. 5?? 67% of November and 49% of December conversions stem from clicks in October. 6?? Campaigns that use 5–7 different creatives achieve an average return on ad spend (ROAS) that’s 1.5x higher. 7?? In 2023, online and non-store sales performed exceptionally well, showing an impressive 8.2% year-over-year growth. 8?? Cyber 12 has expanded deal-seeking behaviors, with a 7% increase in average eCommerce spend per day after Cyber Monday. 9?? 43% of connected TV (CTV) users find TV ads helpful for their holiday shopping decisions, and 72% would be willing to scan a QR code from a TV ad to make a purchase. ?? 76% of all consumers, and 86% of Gen Zers and millennials, are trading down to more affordable options or quantities. ______________ Want to learn more? Read the full blog today and understand how these stats can inform your holiday campaigns. https://lnkd.in/eNm2YPht #retailmarketing #holidayshopping #paidadvertising #performancemarketing

What's in store for this year's holiday and election season crossover? Here's what Cara Ferguson, VP of Practices at Adlucent, has to say... 1?? Historical trends show no direct relationship between retail shopping behavior and the presidential election, as seen in 2016 and 2020. 2?? Election Searches ≠ Retail Searches: Data analysis indicates no significant correlation between consumer retail searches and election-related activity. 3?? While the election won't suppress retail demand, expect a brief lull followed by a surge in spending 7-9 days post-election, which could shift seasonal shopping trends. Watch our holiday session with Google today: https://lnkd.in/gpZyfBhE Or download our latest whitepaper for more holiday insights: https://lnkd.in/gvuGgdYK #holidayshopping #holidayplanning #retailmarketing

According to eMarketer's latest forecast, Google’s share of the US search ad market is set to dip below 50% for the first time since 2008. It’s a turning point for paid search. So, what does that mean for the industry? We're glad you asked. Here's what Cara Ferguson, our VP of practices, says advertisers need to know: ? Trends in Paid Search Spending and Impressions: Although?paid search ad spending increased by 4.0% year-over-year (YoY) in Q4 2023, ad impressions saw a decline of 15.0% YoY?during the same period. In the US, search ad spend is expected to rise by 11.1% in 2024, reaching $124.59 billion. ? Decline in Clicks on Google Paid Search: Click growth for?paid search ads dropped 8.0% YoY in Q4 2023, with a notable 12.0% decrease in the retail sector.?This decline in clicks may be influenced by the incorporation of generative AI in search engines, which provides answers without needing clicks. ? Google's Dominance and Emerging Competition: Google commands a dominant 91.02% of global search volume as of July 2024. However, Google is facing competition from retail sites like Amazon and social platforms such as TikTok, which are attracting both users and advertisers. ? Cost Dynamics in Retail Media vs. Traditional Search: Retail media search ads are more expensive, with a cost per click (CPC) of $1.32, compared to traditional search’s CPC of $1.10. On Amazon, the CPC is even higher at $1.50, attributed to the high purchase intent of its users. In contrast, Google’s CPC stands at $1.16. ? Shift in Market Share: Amazon’s search ad revenue in the US are growing at a faster rate (17.6% this year) compared to Google’s (7.6%). Amazon’s share of the total US search ad spend is expected to increase to 22.3%, while Google’s share is predicted to decline to 50.5%. ____________ But we'd love to hear from you. How do you plan to pivot as the Google tides continue to shift? https://lnkd.in/epibdAqY #paidsearch #performancemarketing #googleadvertising