Adloox

?? Adloox Unveils New pre-bid Segments & Unique Granularity in?Google's Display & Video 360! Adloox has partnered with Google Marketing Platform to evolve our ad verification integration into Google's DSP, Display & Video 360 to meet the market's new needs. As a result, brands can efficiently optimize campaigns to fit brand suitability and viewability standards in a new, cost-effective way that favors high-quality environments only. ?? https://lnkd.in/g9_hKRfz

Adloox launches Brand Suitability & Safety Verification & Measurement for Meta, offering coverage for advertisers and agencies! ? This new step in our partnership with Meta is allowing advertisers and marketers to measure, verify, and understand the suitability of content running against their ads, providing unique control and transparency over their social ad campaigns. Adloox customers will have access to verification across Feed and Reels on Facebook and Instagram, taking into account the industry's latest standards, to understand potential sensitivity levels of the organic content their ads appear next to. Learn more ?? https://lnkd.in/e8q7D2YW

Development news: Meta is working on a Content Blocklisting feature for its brand safety and suitability solution. This will be made available to all Brand Safety partners including Adloox once the testing phase is concluded, targeting H1 2025.?Content Blocklist will offer advertisers extra safeguards, allowing partners to create content blocklists for categories adhering to Meta's policies. Stay tuned! ?? https://lnkd.in/ef-27ssj

Adloox + Google Marketing Platform: You can now select our new pre-bid segments on Google Display & Video 360 to protect your campaign easily, at scale, with unique granularity! Learn how ?? https://lnkd.in/eNN-eXxC ?? Brand Suitability Exclusion 12 exclusion segments that include the highest brand safety and suitability detection capabilities, allowing advertisers to exclude a large variety of unsafe content types, such as Crime & Harmful acts to individuals and Society, Human Rights Violations content, or misinformation content. ?? Viewability Optimization Targeting 10 inclusion segments that allow advertisers to only target a top percentage of DV360’s inventory by IAB viewed rate, for display and video (example: Top 10% of display ads inventory by IAB Viewed Rate). ?? Fraud & Invalid Traffic Filtration 6 exclusion segments for filtering invalid and fraudulent traffic, including adware and botnets, to improve campaign ROI. This includes a strong focus on MFA ("Made for Advertising") fraudulent domains or apps.

Adloox + Qwarry: You can now select Adloox Attention Segments while building curated deals on PubMatic Media Console! ?? Updated daily, these segments, built with our advertising attention methodology, let you target URLs and domains with the highest viewability rates, user engagement rates, and contextual brand safety, based on our analysis of millions of daily ad impressions. Learn how to activate ?? https://lnkd.in/enN6xgQa

?? NEW PARTNERSHIP | Adloox and Qwarry, the advanced platform for targeting and semantic analysis, are joining forces to offer attention-based segments on the data marketplaces of major ad platforms, including Xandr, PubMatic and Equativ ?? https://lnkd.in/gVw2vgBR By combining contextual relevance and attention scores based on advanced metrics, we enable brands to maximize the impact of their campaigns while ensuring a more engaging and privacy-compliant user experience.

Great news for the #AttentionEconomy. ?? IAB’s Attention Task Force recently released a series of resources to guide and educate the industry on recent advancements in attention measurement. ?? https://lnkd.in/euDRfHxp Adloox is proud to have contributed to this task force. We are convinced that attention can and should become a primary currency for the industry, enabling advertisers and marketing professionals to better assess their campaigns in an increasingly complex landscape. ?? https://lnkd.in/euFPnvJk ?? Starting in September 2024, the Attention Task Force is developing measurement guidelines in collaboration with the Media Rating Council, with the plan to publish one of these guidelines by the beginning of Q1 2025.

#Statistics ?? WARC recently released "The future of programmatic 2024", a report which explores key trends and topics set to shape programmatic advertising over the next 12 months. "Brand safety tops list of programmatic concerns:?Recent reports have shown advertisers are spending millions of dollars on low-quality ad placements that?violate brand safety standards.?Over 56% of the advertisers and agencies surveyed selected improved ad verification capabilities as a top priority." ?? Adloox brand safety solution safeguards your brand by ensuring your ads don’t end up alongside inappropriate content and don't appear in unsavory environments. Our brand safety solution ?? https://lnkd.in/eqnGZ6Wq The report ?? https://lnkd.in/gmZ9UA8a

Adloox featured in ADWEEK - about customer migration following the termination of Moat and Oracle Advertising. Thanks Lucinda Southern for this insightful overview of the adtech firms being queried following this unexpected turn of events. ??

Our monthly newsletter is out! ?? We've been busy the past few weeks! Take a look at our updates for June and July, including integration and customer news, and some insights on the state of MFA fraud in open web advertising. ??