AdImpact estimates 42.2m viewers tuned in to President Trump's 3/4 address to a joint session of Congress across 13 networks. Viewership on the top five: -FOX News: 10.3m -NBC: 6.2m -ABC: 6.1m -CBS: 5.2m -FOX: 3.4m
关于我们
AdImpact is a pioneering advertising intelligence and analytics firm, trusted by customers to navigate today's complex media environment. We specialize in data solutions that illuminate consumer behavior and media trends across linear and streaming, with an intentional focus on data safety and privacy.? Our expertise in tracking and analyzing advertising data empowers businesses to make impactful decisions confidently. Our real-time monitoring captures over one billion TV ad occurrences daily and we maintain the industry’s largest ad catalog of over 1.8M unique creatives, including over 19,000 local advertisers. Our coverage extends over 41,000 zip codes, across all 210 designated market areas (DMAs). We currently capture data and analytics for over 90,000 brands and advertisers. At AdImpact, we don't just understand the present; we equip our clients to anticipate and shape the future of video advertising.
- 网站
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https://adimpact.com/
AdImpact的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Alexandria，Virginia
- 类型
- 私人持股
- 创立
- 2017
- 领域
- Political Advertising、Competitive Tracking、Media Intelligence、Data Visualizations、Broadcast and Cable Rates、Ad Tracking、Data Analytics、Media Intelligence、Media Insights、Ad Intelligence、Advertising Rates、Competitive Advertising、Ad Spending、SaaS、DaaS、Advertising Analytics、CTV Intelligence、Streaming Intelligence、Data Processing和CTV Data
地点
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主要
获取路线
1427 Leslie Ave
108
US，Virginia，Alexandria，22301
AdImpact员工
动态
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AdImpact is rolling out the red carpet for airings data behind this year's #Oscars Best Picture nominees! Here are some Impact Insights: -Wicked has more trailer broadcast airings than all of the 2025 Oscars Best Picture Nominees combined. -Nickle Boys’ is the only Oscar nominated movie with more CTV ad impressions than linear ad impressions. -Timothee Chalamet was featured in 25% of all broadcast airings by this year’s films nominated for Best Picture -A Complete Unknown, I’m Still Here, Conclave, Nickle Boys , and Wicked have all aired ads highlighting their status as a Best Picture nominee. Stay tuned for AdImpact's Roundup for more insights on the Oscars and award show season overall.
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AdImpact took a deeper dive across Super Bowl ad trends in the beer, film, sports betting, streaming, and QSR industries.
To gauge the changing dynamics of Super Bowl ads, read our latest blog analyzing national and local linear ads across five key industries throughout the last three Super Bowls: https://hubs.li/Q037knDW0 The Super Bowl continues to be one of the few programs for advertisers to reach a wide audience, with Super Bowl LIX's record breaking 137M viewers being no exception to that. Despite a hefty $8M price tag for a :30s national spot, advertisers paid up with Fox selling out of ad inventory last November. AdImpact took a deeper dive across Super Bowl ad trends in the beer, film, sports betting, streaming, and QSR industries.
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Our GM Of Data Solutions, Don Norton, will be featured on a streaming and FAST channel panel tomorrow hosted by TVNewsCheck We’re looking forward to a great conversation tomorrow. Register to join the discussion https://hubs.li/Q037mL_J0
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To gauge the changing dynamics of Super Bowl ads, read our latest blog analyzing national and local linear ads across five key industries throughout the last three Super Bowls: https://hubs.li/Q037knDW0 The Super Bowl continues to be one of the few programs for advertisers to reach a wide audience, with Super Bowl LIX's record breaking 137M viewers being no exception to that. Despite a hefty $8M price tag for a :30s national spot, advertisers paid up with Fox selling out of ad inventory last November. AdImpact took a deeper dive across Super Bowl ad trends in the beer, film, sports betting, streaming, and QSR industries.
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AdImpact's Super Bowl viewership data has been featured in Forbes, for the second year in a row. Read Forbes' here: https://hubs.li/Q0377tdL0
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With the score at 40-6 with less than four minutes of game time to go, Kansas saw the biggest drop off in viewership right at the end of the Super Bowl (from 10:00 PM ET - 10:20 PM ET). TV markets across Kansas saw a 12.4% drop relative to market size. The other states willing to switch off from the game were WV (12.2%), WY (11.9%), and OH (11.0%). Meanwhile, the states that left the TV on and experienced the smallest drop off relative to market size were either west coast states (CA (4.4% drop), NV (4.5%), HI (4.8%), and OR (6.2%) or a celebratory PA (6.3%). Keep an eye out as later today we'll be concluding our analysis of the big game's ads and advertising trends.
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AdImpact is a proud participant in Coalition for Innovative Media Measurement (CIMM) and TVB Local TV and Video Innovation Showcase – highlighting the latest advancements and innovations paving the way for better technology, enhanced audience connection, and improved advertising effectiveness across the local market. The report includes our analysis of the "12 News Olympic Zone" during the 2024 Summer Olympics, featuring our advanced local measurement capabilities. To download the report, visit: https://hubs.li/Q036CGkw0