AdForum is where brands meet creativity. Follow us for key industry insights, from AI through to the best new creative work! Our three specialist services are geared to connecting marketers-agencies-consultants through online resources and events: Agency Profiles - Discover an agency, its team, work, credentials and news Creative Library - 20-years of the best and fully-credited advertising campaigns from around the world Consultants' Summit - unique closed-door event that brings search consultants inside ad agencies AdForum was born in Paris; grew up in New York and has a client base stretching from London to Sydney. Contact us on [email protected] For agencies: How to set up a profile with us For brands: How to use our resources to review agencies For consultants: Join the Consultants Club and the twice-yearly Summit www.adforum.com https://www.adforum.com/agency ttps://www.adforum.com/creative-work/search
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Thank you Michelle Panisara for your insights on Healthcare marketing!
We’re thrilled to share that Michelle Panisara, our Creative Group Head, has been featured in an exclusive interview with AdForum ???? Michelle delves into revolutionizing healthcare marketing in Southeast Asia, highlighting how creativity and innovation are reshaping the industry landscape. ???????? ?? Read the full interview here: https://lnkd.in/gk_Cnuui #HealthcareMarketing #YellAdvertising
?? What's trending in the landscape of healthcare marketing? ?? AI customization ?? Influencer partnerships ?? Gamification for increased consumer engagement Tune into our interview with Jason Gingold, Head of Strategy at Mekanism, for more insights on the transformative role of technology in healthcare! Link below. https://lnkd.in/gvnDFd69 #healthcare #healthandwellness #advertising #marketing #innovation #AdForum
"Great creative work is effective because it’s creative. And the most effective work is effective because it is creative." Check out this excellent piece written by Tahaab Rais of Publicis Groupe MENAT about the connection between creativity and effectiveness. Link below! https://lnkd.in/gz44QnEk #creativity #effectiveness #marketing #PublicisGroupe #AdForum
Don't miss this week's top campaigns on AdForum.com, featuring retailer John Lewis' highly anticipated holiday campaign from Saatchi & Saatchi, Ocean Spray's Thanksgiving spot out of Orchard Creative, OgilvyES' adorable animated Christmas spot for Suchard, an animated holiday spot from TBWA\London for Starbucks, and O2's debut of AI Daisy, the newest member of their fraud prevention team, out of VCCP! Link below ? #top5 #advertising #creativity #global #marketing #holidays #christmas2024 #AdForum https://lnkd.in/gBfAtkaS
You know what time it is: Friday creative download ?? This month's top campaigns in the Automotive sector features work from Publicis Conseil for Renault's newest EV lineup, Grabarz & Partner's sporty and elegant spot for the Porsche Macan, Droga5's nostalgic spot for Royal Enfield starring Eddie Mulder, a fresh spot for Hyundai out of INNOCEAN UK, and Lifelong Crush for OK Tire. Link below! https://lnkd.in/gA2FkTF6 #top5 #auto #creativity #advertising #hyundai #porsche #marketing #AdForum
"One of the most significant shifts is the rise of influencer marketing, moving beyond celebrity endorsements to embrace micro-influencers with specialized knowledge and trusted healthcare professionals." Christianna Sarkis Gorin, Chief Growth & Strategy Officer at Ogilvy Health, elaborates on the agency's strategy for using social media, influencers, and data to drive authentic connections. Read the full interview below! https://lnkd.in/gXEVBPEx
This week's Agency of the Week, Grey, is on a mission to create "Famously Effective" ideas that move people, business and the world forward. Noticed for its creative and business performance, the agency has won a Grand Effie in every market it operates and has been named a Top 100 Global Most Loved Workplace. Check out their impressive catalogue of work at the link below! https://lnkd.in/gZic6SaJ #Grey #agencyspotlight #creativity #advertising #marketing #AdForum
?? Friday creative download: Check out this month's round up of top campaigns in the Travel sector, featuring work from OgilvyES for the Public Company of Tourism and Sports of Andalusia, Uncommon Creative Studio's "Your Family In The Skies" for the British Airways, WienNord Serviceplan's latest installment for the Austrian National Tourist Office, a spot out of TBWA\Australia for Tourism New Zealand, and Jung von Matt DONAU for the Vienna tourist Board. Link below! https://lnkd.in/gGQxQpM4 #top5 #bestads #travel #tourism #holiday #creativity #advertising #Adforum
"The more devices speak to each other and the more access to information grows, the more we’re reminded as marketers to mirror the trends: stay interconnected, pursue new sources of insight, and be immediate with your impact." Jill Lewis, SVP / Group Account Director at Marcus Thomas LLC, spoke to AdForum about the challenges marketers face in the evolving landscape of healthcare advertising, trends in health tech, and how Marcus Thomas is helping healthcare brands innovate. Check out the full interview at the link below! https://lnkd.in/ghE7Kjq3 #healthcare #wellness #technology #innovation #marketing #advertising #AdForum #interview
Having just wrapped up the second AdForum Consultant Summit of this year, the area of new business / agency search is top of mind. Delighted to see that search consultant Joanne Davis is sharing her experience and guidance in a new book! Check out the interview below for a lead in to Joanne's insights #agencyreviews #pitchprocess #consultants #newbusiness
Happy to share AdAge’s interview with me about my new book, “How to Get Your Agency to Run Through Brick Walls – without paying more.” E.J. Schultz, thanks for some great questions on the always-timely topic of client-agency relationships! ? Here’s the link to the article-- https://lnkd.in/eRfMM-t7 Or, you can listen to the podcast-- https://lnkd.in/e9Xw2jaM ? Here’s the link to buy books – at a discount - directly from our publisher, Internationalist Press: https://lnkd.in/eVCxMHue ? Enjoy!?(And, although we appreciate reviews,?no book report required!)