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?? The digital age has transformed audience segmentation, yet healthcare marketing often lags due to the complexities of HIPAA. Compliance costs can limit data usability, leaving marketers with outdated insights. Theodore Sweetser, VP of Advertising Sales at PurpleLab, discusses the challenges in our current system and explores ways to create a more agile approach while maintaining audience privacy. ?? https://bit.ly/4f6zM8O

???This week on AdExchanger Talks, Pinterest is stepping up its game! CRO Bill Watkins shares how the platform is shifting from underdog to serious player with investments in lower-funnel advertising. Highlights include the Conversions API, direct links, and the new Performance+—Pinterest's response to Google’s and Meta’s AI-driven ad products. ??Tune in to learn more! https://bit.ly/4f72ve2

DoubleVerify (DV) is addressing the challenges of news blocking with its new News Accelerator initiative, aimed at helping advertisers support legitimate news while avoiding misinformation. CEO Mark Zagorski highlighted the impact of automated tools on publishers and advertisers. Jack Marshall, former Wall Street Journal reporter, leads the effort. https://bit.ly/4eILiHX

?? AdExchanger has teamed up with Affinity Solutions to create an insightful study on how leading companies and agencies are adapting their advertising strategies amidst major industry changes, particularly around identity and privacy concerns. The analysis highlights the evolving role of data sources, targeting, and measurement methods. Get your free copy today! https://bit.ly/4h4SxM3

??? Insights from Nick Barrionuevo, Gaming Lead & New Ad Product Solutions at Samsung Ads: CTV is transforming TV advertising by linking it to mobile actions like app downloads. With 88% of US households engaging with CTV, the potential for cross-device interaction is huge! Discover how CTV drives measurable outcomes. https://bit.ly/3BKY8qw . . #SamsungAds #CTV #MobileMarketing

??? In the latest episode of The Big Story podcast, we tackle The Trade Desk's glow-up from underdog to ad tech heavyweight! ?? But as it plays favorites with supply paths, industry leaders like Lotame’s Andy Monfried and Viant’s Chris Vanderhook are throwing shade. Is it all fun and games, or are we witnessing a digital power play? Tune in to find out! https://bit.ly/3BMCx0T . . #AdTech #Podcast #TheBigStory

The Missing Link https://lnkd.in/ejmg4sxg

Exciting news in video monetization! ?? Connatix and JW Player are merging to create JWP Connatix, with plans for a rebrand ahead. This collaboration, rumored since July, marks a significant move in the industry. JW Player's CEO Dave Otten will lead the new entity, while Connatix's David Kashak steps into the chairman role. https://lnkd.in/eAPFQQZG

Seven years ago, many doubted cookieless targeting on connected TV (CTV) was possible. Today, it's commonplace. We’re now bringing programmatic addressability to linear TV audiences. This new market democratizes access to exclusive inventory, allowing smaller buyers to test campaigns affordably, says Andrew Tint of Dish Media. https://lnkd.in/emiDfBJ9

?? AdExchanger's Upfront is happening TODAY! If you haven’t reserved your spot yet, now’s the time to act. Join us for our FREE virtual event at 2 PM ET, where industry leaders will share essential insights to help you stay ahead. What to expect: ?? Insights on 2025 market trends ?? Strategies for engaging niche audiences ?? A showcase of our latest digital capabilities ?? Exclusive services that set AdExchanger apart Plus, engage in an interactive Q&A with industry experts to get your pressing questions answered in real time. Don’t miss this opportunity to shape the future of our industry! https://bit.ly/4dsJ65P