Nikki Bhargava of Reed Smith shares insights on privacy challenges in ad tech, AI, and the FTC’s evolving priorities under a new administration. Key concerns: balancing privacy with innovation & tackling state vs. federal laws. https://lnkd.in/epRyWQ7B . . #Privacy #AdTech #FTC
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Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. Our award-winning publication enables the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 28,000 subscribers. In addition, we produce the leading conference in programmatic media, PROGRAMMATIC I/O; as well as Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology. Visit us at www.adexchanger.com and follow us LinkedIn to stay informed on the latest news.
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Meta is set to impose new restrictions on "sensitive" advertisers, including health, finance, and politics, starting in 2025. Key changes? Limited data sharing and removal from Meta Conversions API. https://lnkd.in/eW3Zjwgh . . #Meta #AdTech #DataPrivacy
Meta Wants None Of Your Sensitivities; Brand Safety Is The New Political Punching Bag | AdExchanger
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The closing arguments in the US v. Google antitrust case wrapped up this week. The DOJ argued that Google’s dominance in the ad tech market harms competition, while Google defended its practices as pro-competitive. Judge Brinkema will deliberate and issue a ruling early next year. https://lnkd.in/efKBqGiX . . #AdTech #Google
What Judge Brinkema Zeroed In On During Closing Arguments In US v. Google | AdExchanger
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Sell-side curation is on the rise, but publishers are pushing back. SSPs are forming deals without input from publishers, leading to concerns over data transparency, pricing, and direct sales impact. As the curation craze grows, publishers need more control and clearer terms. https://lnkd.in/eMc6XJN4
Publishers Grapple With A Lack Of Control Over Deal Curation | AdExchanger
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As we wrap up 2024, ad buyers are set for unprecedented empowerment in 2025! Adam Roodman, GM of Yahoo DSP, shares insights on how choice and control in supply, data curation, and optimization will transform ad buying. ?? https://lnkd.in/eiqh6icE
In 2025, Marketers Should Regain Choice And Control | AdExchanger
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So, You Got Pardoned This Year, Too? https://lnkd.in/eusR44Zn
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Addressable TV advertising has seen significant growth, with over 50% of advertisers now considering it a "must-buy." As streaming shifts to ad-supported content, brands are finding new ways to reach consumers, though challenges around costs and data persist. Explore the trends driving this evolution and what’s next for the future of addressable TV. https://lnkd.in/gDgFRjpm . . . #CTV #Advertising #Marketing #DigitalTransformation
Is Owning Content Actually A Conflict For DSPs? | AdExchanger
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??? This week on The Big Story: Will a potential Trump administration and RFK Jr. as HHS head end TV drug ads? Josh Walsh, CEO of BranchLab, explains why a complete ban is unlikely, despite rising scrutiny on health care advertising. He also discusses challenges to data privacy, location tracking, and the FDA’s new pharma ad guidelines. Plus, we dive into Forrester’s latest SSP wave report, which names the top 10 SSPs in the market—spoiler: Google takes a big hit. ?? Tune in now! https://lnkd.in/eTcE3XdD
No More TV Drug Ads? Don’t Hold Your Breath | AdExchanger
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Ready to unlock the future of B2P marketing? Join us for a FREE webinar on Dec. 10th at 11AM ET, presented by Adstra! We’ll dive into the latest trends in B2P, explore how to optimize your data strategy, and share actionable tips for reaching key decision-makers. ?? Register today! https://lnkd.in/gWHifRFp
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Mediaocean's $500M deal to merge Innovid and Flashtalking is a game-changer for ad tech, creating an independent, omnichannel platform that rivals Google. Innovid CEO Zvika Netter and Mediaocean’s Bill Wise discuss the future of unbiased ad tech. https://lnkd.in/gjC-vgYx
Inside Mediaocean’s $500 Acquisition Of Innovid, With Bill Wise And Zvika Netter | AdExchanger
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