AdExchanger

This week on The Big Story podcast ???, we dive into the debate over the new Trusted Server prototype in ad tech. With ad auctions potentially shifting back to the server, how will privacy ?? and visibility into ad environments ??? be impacted? ?? Tune in for insights on why this is sparking controversy ? and what it means for consumer privacy ?? in advertising. https://bit.ly/42cXVpL #AdTech #Privacy #Podcast #TheBigStory

In 2025, we’re seeing a surge of M&A in commerce & retail media. One deal to watch? Wonder’s $90M acquisition of Tastemade. Wonder, known for its restaurant operations & delivery model, is now expanding into streaming media & content production. This move brings Wonder closer to its goal of becoming an advertising powerhouse. Learn more about how Wonder plans to combine physical and digital in advertising: https://bit.ly/43MX4hZ . . #RetailMedia #MergersAndAcquisitions #AdTech #Wonder #Tastemade #DigitalMarketing

Local car dealerships often face branding challenges, and traditional TV ads aren’t cutting it anymore. Dealer Stream is helping dealerships target consumers more effectively with CTV ads, thanks to a partnership with Blockboard to ensure fraud-free, high-quality ads. Results? Engagement up by 30% and better visibility for dealerships. ???? Learn more about this innovative solution here: https://bit.ly/3DVBAVo #CTV #Marketing #AutoIndustry #DealerStream #AdTech #DigitalMarketing

The retail media boom isn’t slowing down, but it’s evolving. As online retail media growth faces challenges, the next wave will tap into in-store moments and DOOH technology. ?? Cherian Thomas, Head of DOOH at T-Mobile Advertising Solutions, shares insights on how this shift will drive new opportunities and measurable results. Read more: https://bit.ly/4c70Jct . . #RetailMedia #DOOH #AdvertisingTrends #TMobile #CherianThomas #Marketing

iSpot launches Outcomes at Scale, a new solution for faster, automated attribution across linear and CTV video ads. Developed with Paramount, this tool brings scalable, always-on analysis to make post-campaign insights accessible without the hefty cost. Learn more about how it’s reshaping attribution: https://bit.ly/4c8DChI #Advertising #Attribution #CTV #VideoMarketing #iSpot

?? Is your media budget still dominated by Google and Meta? It’s time to consider the power of challenger platforms! ?? Join Jyotsna (Jyoti) Vaidee (VP of Ad Product Management at Reddit, Inc.) and Chloe Wix (Global Head of Product & Commercial Growth at Spotify) at Programmatic I/O: Innovate in Las Vegas (May 19-21) as they share insights on how platforms like Reddit and Spotify are innovating to break the Big Tech duopoly and earn a bigger slice of the media pie. ?? Hear how they’re building the future of advertising to compete with Meta and Google. ?? Register by 4/11 to lock in early bird rates! https://bit.ly/3VNPzlX . . #ProgrammaticIO #DigitalMarketing #AdvertisingInnovation #Reddit #Spotify #MediaBudget #ChallengerPlatforms #AdTech

The need for addressability in advertising is evolving. As privacy regulations tighten and media experiences expand beyond traditional channels, brands must rethink how they connect with consumers. It’s time to shift from outdated addressability strategies to a future of connectivity. Travis Clinger, Chief Connectivity & Ecosystem Officer at LiveRamp, highlights how brands can seamlessly personalize, optimize, and measure across the entire consumer journey — from CTV to AI-driven search. The future of advertising is connected, and it’s already happening. Read more on how connectivity is transforming marketing: https://bit.ly/3RrqwlT #Advertising #AI #MarketingInnovation #Connectivity

The UK's ICO has made online tracking a top priority for 2025 ??, alongside children's privacy ?? and AI guidelines ??. Florence Greatrix from the ICO highlights that ensuring "meaningful choice" for consumers is key ??. Advertisers must prioritize consent ? and compliance ?? in this crucial year, balancing privacy with addressability. Learn more about the ICO's roadmap and the role of privacy-enhancing technologies (PETs) in compliance: https://bit.ly/4iEdQnN #DataPrivacy #Advertising #Consent #PrivacyTech

?? The Agenda is Live! ?? The Programmatic Industry is at a crossroads—are you ready for change? Signal loss, retail media, CTV, AI, and shifting measurement are reshaping the programmatic landscape. Programmatic I/O: Innovate is your chance to stay ahead. ?? What You’ll Gain: ??Exclusive insights on AI & measurement ??Practical strategies for ROI, CTV & retail media ??Networking with industry leaders ?? Keynote Highlight: Shingy will explore how AI is revolutionizing marketing creativity. ?? Agenda Highlights You Can’t Miss: ?? Opening Keynote: AI = Artful Innovation ?? It’s Time to Get Strategic About Brand Safety ?? Making Curation Work for You: What Publishers Need to Know ?? The Guide to Retail Media Without Buyers’ Remorse ?? The New Measurement Fundamentals ? Early bird rates end 4/11—don't miss out on these savings! ?? Register now! https://lnkd.in/eXf8qcrU #Programmatic #AI #AdTech #MarketingInnovation #CTV #RetailMedia #EarlyBird

Warner Bros. Discovery is cautiously testing The Trade Desk’s OpenPath for display advertising, with a focus on CNN's online news properties ??. While CTV integration is on hold ??, WBD aims to drive more advertiser demand and transparency in the programmatic space ??. Learn more about this strategic move and what it means for the future of OpenPath: https://lnkd.in/eXTD9bSH