AdExchanger

On Day Four of the Google ad tech antitrust trial, we revisited April 18, 2019—a pivotal day when Google announced major changes to its auction dynamics, including a shift to first-price auctions and the introduction of unified pricing rules (UPR). Despite Google’s promise of “convenience,” publishers were alarmed. Testimony from Rahul Srinivasan, Google’s former GAM product manager, and DOJ-published recordings reveal the contentious atmosphere of that meeting. Stay tuned for more insights from the trial! https://bit.ly/3zhwa4N . . #AdTech #Antitrust #Google

??? This week on our podcast, we dive into the high-stakes antitrust trial against Google, where programmatic ad mechanics are under scrutiny. Join us as Index Exchange CEO Andrew Casale, one of the trial's key witnesses, shares insights on his experience and testimony. Get an inside look at how online ad auctions, header bidding, and Google's pricing rules are being examined in court. Don’t miss this exclusive discussion! Listen now ?? https://bit.ly/3B5c52b

?? The term “open internet” can have a negative connotation for advertisers, often associated with imprecise attribution and low-quality inventory. Ben Hovaness, Chief Media Officer at OMD Worldwide, will challenge these perceptions and offer new insights on the open web at AdExchanger’s Programmatic I/O conference in NYC, September 23-24. Don’t miss this opportunity to rethink your approach to ad tech! Register today to gain valuable perspectives. https://bit.ly/4ggl5BP . . #ProgIO #AdTech #OpenWeb

?? Is your healthcare marketing strategy truly data-driven? You’re not alone if it isn’t. Despite decades of data use in advertising, the healthcare sector often falls short due to fragmented systems and poor integration of marketing and clinical data. With over 97% of healthcare data remaining untapped, there’s a significant opportunity for creating targeted, impactful solutions. Theodore Sweetser of PurpleLab highlights that the future of healthcare marketing lies in blending data with human intuition. This approach can lead to highly personalized campaigns that resonate with specific patient demographics and healthcare providers. However, the gap between having data and effectively utilizing it remains a challenge. Leveraging this potential could transform marketing efforts and reduce the cycle of agency changes. Let’s explore how to turn data into actionable insights and drive more meaningful healthcare marketing strategies. https://bit.ly/3TsUOGt

?? The federal antitrust trial against Google is delving deep into the complexities of ad tech! On Day Three, even seasoned ad tech reporters are grappling with intricate terms like Truthful DRS. ?? Highlights from the day include: - Brad Bender's Testimony: The former Google exec faced tough questioning and was deemed a hostile witness. - Revealing Emails: Internal communications exposed Google's strategies on display advertising and header bidding, shedding light on competitive practices. Catch up on the detailed Day Three recap to stay informed about this pivotal trial. ???? https://bit.ly/3ZlYZb1

Navigating consent and privacy isn’t as straightforward as it seems. Join us for an in-depth workshop with privacy and legal expert Daniel B. Rosenzweig, where you'll uncover the complexities of consent management. Learn about: - Implementing legal signals like Global Privacy Control - Managing industry-specific opt-outs from IAB, Facebook, and Google - Addressing the differences between EU and US privacy requirements - Configuring consent management platforms to handle conflicting regulations Ensure your strategies are compliant and respect your customers' privacy. Don’t miss this opportunity to deepen your understanding and stay ahead in the privacy landscape. ???? https://bit.ly/3Te5JTv

Day Two of the Google antitrust trial in Alexandria, VA, kept the spotlight on ad tech. ??? Stephanie Layser, global head of publisher ad tech at AWS, testified about her frustrating experiences with Google’s ad server during her time at New York Post and News Corp. She described using DFP as feeling like being held hostage, with switching ad servers too risky due to potential revenue loss. The struggle to escape Google's grip continues. https://bit.ly/4el5UoS

It’s not too late to register for our FREE webinar with Start.io at 12PM ET today! Discover how regulatory shifts and ad-tech policy changes are reshaping publisher strategies. Learn to adapt to the loss of third-party cookies by focusing on first-party data, enhancing audience engagement, and leveraging contextual advertising. Seize this chance to stay ahead in a rapidly changing environment. Register today. https://bit.ly/3TiNtt4

We’re just 2 weeks away from Programmatic I/O New York, the leading conference in programmatic advertising. With the Google trial, the first presidential debate, and the upcoming election, understanding these developments is essential for optimizing your digital advertising strategies. Join industry leaders and innovators for a two-day experience that will set the tone for 2024. Secure your spot today! https://bit.ly/3Te5JTv

On the first day of Google's antitrust trial in Alexandria, Virginia, federal court heard detailed testimony on ad tech, including header bidding, unified pricing, and the end of the publisher waterfall. The DOJ argued that Google maintains monopolies over the ad server, ad exchange, and ad network markets by tying its services and restricting competition. Judge Leonie M. Brinkema is overseeing the bench trial, which will determine Google's role in these alleged monopolies. Catch up on Day One of the trial for key insights. https://bit.ly/3XeyBNs #Google #AdTech #Antitrust #DigitalAdvertising