AdExchanger

As third-party cookies phase out and consumer privacy concerns grow, retail media is emerging as a powerful channel for brands. Amazon Ads’ Adam Rubens discusses how personalized, privacy-first ads using first-party data are key to success. Learn how AI and a full-funnel strategy can help brands thrive in this evolving space. https://lnkd.in/eT6gVYth

As the holiday season approaches, the TV remains the center of our homes. With streaming platforms vying for dominance, the battle for TV operating systems heats up. As Justin Fromm of Samsung Ads notes, controlling the OS means controlling the consumer relationship. https://lnkd.in/e6FX88eq

???This week on AdExchanger Talks: Closing arguments in the US v. Google case didn’t reveal anything new, but Judge Brinkema’s questions to both sides speak volumes. Jason Kint, CEO of Digital Content Next, breaks down the key takeaways, including her apparent skepticism about Google’s defense citing Ohio v. Amex. Kint, who was in the courtroom, shares insights from this pivotal moment in the trial. ?? Listen now! https://lnkd.in/ezZE_EMp

Nikki Bhargava of Reed Smith shares insights on privacy challenges in ad tech, AI, and the FTC’s evolving priorities under a new administration. Key concerns: balancing privacy with innovation & tackling state vs. federal laws. https://lnkd.in/epRyWQ7B . . #Privacy #AdTech #FTC

Meta is set to impose new restrictions on "sensitive" advertisers, including health, finance, and politics, starting in 2025. Key changes? Limited data sharing and removal from Meta Conversions API. https://lnkd.in/eW3Zjwgh . . #Meta #AdTech #DataPrivacy

The closing arguments in the US v. Google antitrust case wrapped up this week. The DOJ argued that Google’s dominance in the ad tech market harms competition, while Google defended its practices as pro-competitive. Judge Brinkema will deliberate and issue a ruling early next year. https://lnkd.in/efKBqGiX . . #AdTech #Google

Sell-side curation is on the rise, but publishers are pushing back. SSPs are forming deals without input from publishers, leading to concerns over data transparency, pricing, and direct sales impact. As the curation craze grows, publishers need more control and clearer terms. https://lnkd.in/eMc6XJN4

As we wrap up 2024, ad buyers are set for unprecedented empowerment in 2025! Adam Roodman, GM of Yahoo DSP, shares insights on how choice and control in supply, data curation, and optimization will transform ad buying. ?? https://lnkd.in/eiqh6icE

So, You Got Pardoned This Year, Too? https://lnkd.in/eusR44Zn

Addressable TV advertising has seen significant growth, with over 50% of advertisers now considering it a "must-buy." As streaming shifts to ad-supported content, brands are finding new ways to reach consumers, though challenges around costs and data persist. Explore the trends driving this evolution and what’s next for the future of addressable TV. https://lnkd.in/gDgFRjpm . . . #CTV #Advertising #Marketing #DigitalTransformation