Adelsberger Marketing

What We're Working On: Intern Emily Edition Our interns are super dedicated and you'll find them working all the time! But NEVER in class... obviously. (But for real, our interns are the best!)

How well do you know your audience? Personalized, organic content not only allows businesses to stand out amidst the noise of social media, it also helps us to cater to the various sub-demographics of our customer base more effectively. On this week's Content Machine, we share this and other insights on where marketing is going in 2025 from Gary Vaynerchuk's Day Trading Attention.

When was the last time you took inventory of the types of content you're offering your customers? Better yet, what types of content you could be offering? Gary Vaynerchuk's latest book, Day Trading Attention, reminds us that recognizing the different types of content we can produce allows us to form a more strategic approach to marketing and to wield each type of content more effectively. Tune in to this week's Content Machine podcast to learn more about how to more intentionally break down your content and customer demographic for a more effective approach to marketing in 2025!

Marketing 101: it's about the customer! Hopefully you know your target demographic. Marketing to small business owners looks a lot different from marketing to new moms, and marketing to senior citizens looks a lot different from marketing to recent graduates. But once you know who you're trying to reach, how can you take things a step further? Specificity. Producing personalized content that can reach even more specific sub-demographics within your customer base ultimately gives you a broader reach and more room to grow. On this week's Content Machine, we discuss personalized content and other marketing strategies for 2025 from Gary Vee's Day Trading Attention.

Digital marketing is always changing. That means that in order to keep up, our marketing strategies must always be changing as well. So what does marketing look like in 2025? In his latest book, Day Trading Attention, marketing guru Gary Vaynerchuk provides a systematic, textbook approach to marketing in 2025. Tune in to this week's Content Machine to hear our A+ review and some insights from the book that will guide your marketing strategy this year!

What We're Working On: Truman Edition A few months in and we think Truman is settling in pretty well around here!

Do you need to send digital files to a commercial printer? Katie gives some tips to make sure you get the best quality print (and earn a ? from your printing partner)!

April Fools'? Why would you do that? Kevin tells you WHY!

What's Katie Doing This Week? She's celebrating #ReadAcrossAmericaWeek with some Dr. Seuss to AM Team Member comparisons!?

What do pandas and murder mysteries have to do with how we approach writing? Hopefully Krista can explain!