Adelaide

?? It’s been a fantastic week at Adelaide with the announcement of our high attention pre-bid integration with The Trade Desk! ?? One question we hear often is: How do you use eye-tracking data??Well…Adelaide features one of the most diverse sets of real-world eye-tracking data available. Rather than relying on a single panel or vendor, Adelaide's diverse attention data provides a broader and more representative view of media quality. The AU model also leverages billions of outcome-related data points, because while attention is crucial, it’s the?outcomes?that ultimately make the difference! ?? More details on both datasets below. ?? #AUEverywhere

??Exciting news! We’ve partnered with Sightly to bring advertisers more granular media quality and contextual insights on YouTube. Edward McElvain, Chief Product Officer at Mediahub Worldwide, says: “By applying Adelaide’s attention measurement to Sightly’s deep understanding of contextual targeting in the YouTube landscape, we can empower brands with greater depth of ad quality insights for optimizing campaign effectiveness.” Looking ahead, we’ll explore advanced solutions that allow Sightly clients to leverage AU and Sightly’s Brand Mentality platform—combining real-time contextual alignment with high-quality media. Read more:

???? Come work with Olivia Garhard and the rest of the fantastic Adelaide team in London as we grow our presence in EMEA! ???? We're looking for a Senior Customer Success Manager to champion client relationships and drive the adoption of our AU metric across brands, agencies, and media partners ?? If that sounds like something you or someone you know is interested in, you can apply below! ??

Leading publishers like The New York Times recognize that traditional metrics don’t always reflect the true value of their inventory—and they’re using AU to prove it. Gabriel Dorosz from New York Times Advertising shares how his team is leveraging attention metrics to drive demand and transform how “premium inventory” is bought, sold, and valued. ?? Click the link below to learn more.

?? Adelaide's Hiring ?? I'm looking for a Senior Customer Success Manager to join the growing EMEA team in London! As a Senior CSM you’ll build strong client relationships, deliver data-driven insights, and collaborate across teams to maximise client success. ?? Apply here: https://lnkd.in/d-xm8hhJ We also have other open roles across the business, take a look here: https://lnkd.in/dAXMcaBe #Hiring #Adelaide #CustomerSuccess #DigitalMedia #CSM #AdTech #JoinOurTeam

Adelaide is proud to celebrate two major wins at the AdExchanger Awards! ?? Adelaide AU: Best Measurement or Analytics Capability ?? Diageo + Adelaide: Most Innovative Measurement Approach These awards highlight the innovation, dedication, and collaboration driving our mission to elevate media quality standards—strengthened by the support of our incredible clients and partners. Special thanks to Aimee Fanton, Marlies Mols, Philippa J., our partners at PHD, and the entire Adelaide team for making this possible!

???? Adelaide swept the measurement awards at the?AdExchanger gala last night!????? ?? Adelaide AU won?Best Measurement or Analytics Capability ?? Diageo and Adelaide took home the award for?Most Innovative Measurement Approach These wins are not only a huge achievement for our clients but also validates the incredible work the people at Adelaide do every day. Shoutouts and thanks to Aimee Fanton, Marlies Mols and Philippa J. at Diageo, and to Edward Bristow, Martin Bush, Olivia Garhard, Christina Adams, Fernando Carrasco, Jordan Weiers, Tony Unger, Karl Sjulsen, Perry Papadopoulos and to Kaitlin Nizolek who spends hours crafting these entries to give us the best chance to win! Proud to be part of such a talented group pushing for more transparency of media quality and attention measurement...MFP!! #AUEverywhere #attentioneconomy

?? Mark your calendars for Tuesday, November 12th, in NYC! Adelaide is thrilled to host The Business of Attention, an in-person event where industry leaders will examine the future of the Attention Economy and its impact on the media landscape. Hear from experts like Sara Badler, Angelina Eng, Joe Marchese, Scott McDonald, Dave Penski, Parvati Vaish, Joe Zawadzki, and more. This is a must-attend event for anyone focused on attention metrics and media quality. Register your interest below to stay updated on all the details!

"We are excited to partner with Adelaide to bring their innovative attention metrics to our screens," said Leigh Lowery, Chief Revenue Officer at Captivate. "These advanced metrics validate that Captivate consistently delivers a higher-quality media experience, providing our clients with the assurance that their campaigns are reaching the right people in the most impactful way." https://lnkd.in/eMTzfCvA

Adelaide has partnered with Onetag to bring attention-based targeting to their AI-powered Smart Curation platform! Now, Onetag clients can easily activate AU-based targeting alongside other programmatic targeting tactics or work with our team to curate custom deals. This integration offers one of the most streamlined targeting methods using AU, enabling advertisers to easily enhance media quality and media buying precision. Read more: https://lnkd.in/erMvB2ie