Adelaide

?? BIG news: The 2025 Outcomes Guide has arrived—and it’s our most expansive edition yet! ?? 2024 was a breakthrough year for attention metrics and the advertisers who embraced them. On average, AU-powered campaigns delivered:?? ?? 55% stronger lower-funnel impact ?? 41% higher brand lift The 2025 Outcomes Guide features 52 case studies across 18 industries, revealing the strategies behind these results and demonstrating how attention metrics fuel full-funnel performance gains. Here’s a sneak peek at what’s inside: ?? How a travel brand achieved a 95% lift in Awareness ?? How a CPG drove 19.3x higher Conversions ?? How an apparel brand increased Add to Cart actions by 152% Ready to unlock the power of attention metrics? ?? Download your free copy today??

?? Spotify users aren’t just listening—they’re watching. In 2024, time spent with video on the platform increased by 44% year-over-year. Adelaide’s recent audit of Spotify inventory found that its video ad formats capture twice the attention of other major social platforms, outperforming OLV AU Benchmarks by 29%. With AU, premium publishers like Spotify can showcase the true value of their offerings and help advertisers make the most of their high-quality formats.? ? ?? Learn more in the article below—link in comments.

On the latest MediaJel webinar, Adelaide’s Tyler DeTour joins Edward Montanus and Jake Litke to break down how attention metrics are redefining the advertising landscape. What you’ll learn:? ?? Why attention outperforms traditional metrics in today’s landscape ?? How to capitalize on arbitrage opportunities to drive better business results ?? The role of attention metrics alongside multi-touch attribution Check out the full episode below. ??Link in comments below ??

Brand-building remains a top priority for B2B marketers—but proving its impact can be a challenge. With tightening privacy regulations, connecting ad exposures to outcomes is increasingly challenging, and survey data from hard-to-reach decision-makers can be unreliable and inefficient. In a recent article, Adelaide CEO Marc Guldimann explains how attention metrics give B2B advertisers a clearer view of media quality—focusing on placements that truly drive results. Why Attention Metrics Matter for B2B: ? Eliminate waste by knowing a placement’s value before an impression is served ?? Maximize performance by investing in high-quality placements ? Compare media quality seamlessly across channels, formats, and devices ?? Read the full article for more insights! (Link in comments)

?? On today’s episode of The Programmatic Pulse by Sentient Talent, Sean Halpin sits down with Adelaide CEO Marc Guldimann to discuss his career journey, the rise of attention as a media currency, and what it really takes to shift industry incentives. ?? Tune in to the full episode—link in the comments.

?? Programmatic Pulse New Episode ?? Ep.63 | Marc Guldimann | Founder & CEO at Adelaide ATTENTION PLEASE A fantastic way to learn about one of the hottest vertical's in AdTech from the leader in this space. Must listen. Chapters below ?? 00:15 - Marc's Career Journey 07:12 - Inspiration Behind Adelaide's Name 08:20 - Building a Team Roadmap 09:55 - Top Line View of Attention in Media 13:00 - Establishing Attention as a Mainstream Media Currency 16:36 - Attention and how Media is now Bought 19:02 - Incentives for Advertisers, Platforms and Consumers 24:10 - Content: Quality vs Quantity 28:30 - Entrepreneurship from an Early Age 29:10 - Marc's Career Advice Links in comments #attention #programmatic #adtech #podcast

Join the Financial Times for a networking breakfast and deep dive into how transparency shapes brand trust, campaign performance, and audience engagement. ? How has trust in media evolved? ? What role does transparency play in effective advertising? Adelaide’s Sam Gonzalez-Freedson will take the stage alongside Fran Cassidy, Enzo Diliberto, and Lucy Marchington to explore how publishers are building a fairer, more transparent marketplace—leveraging quality metrics like AU to drive accountability and impact. Be part of the conversation—register here: https://lnkd.in/e58DSG97 ?? Thursday, 6th March 2025 | 09:00 - 11:00 ?? Bracken House, 1 Friday Street, London, EC4M 9BT

I’m happy to share that I’ve obtained a new certification: Fundamentals and Applications of Attention from Adelaide!

I'm hiring a Head of Staff to help me manage projects, prototype things, collaborate on writing and decks, and handle light operations / organizational work. The role is based in NYC. The ideal candidate is a recent graduate and analytical, product-minded builder - someone who is curious about new technology and takes initiative to learn new tools. Having built something with a LLM like Cursor, Claude or ChatGPT is a prerequisite. No experience in advertising required, just a curious nature and intrinsic motivation to learn and solve problems. If you or someone you know might be a good fit, please send me a message here or email [email protected] Link to Full JD in the comments

?? Four months ago, Adelaide launched High AU pre-bid segments in The Trade Desk...and there was much rejoicing! ?? The results are coming in from Cint and they're strong to quite strong... ?? Display: AU pre-bid targeting drove 28% lift in Aided Awareness, Favorability, and Consideration. ?? OLV: AU pre-bid segments drove 18% lift in those same KPIs. Automatically targeting high-quality inventory with AU pre-bid segments is getting so simple (literally "push button, get attention") thanks to the work Jordan Weiers, Sarah Powell, MBA, and the Adelaide partnerships have done! ?? Link in comments ??