Adelaide

The Business of Attention is just around the corner—Join us on November 12th in NYC! Adelaide is hosting a must-attend event for media innovators eager to explore the latest advancements shaping the Attention Economy. Hear from industry leaders and attention experts on cutting-edge techniques for measuring and buying media. Discover how these innovations are redefining value in today's advertising ecosystem—and learn how to leverage them for superior business outcomes. Our esteemed speaker lineup includes: ?? Dave Penski - CEO, Publicis Media ?? Joe Marchese - Executive Chairman, Build Partner, Human Ventures ?? Sara Badler - Chief Advertising Officer, The Guardian ?? Josh Stinchcomb - Global CRO, Dow Jones ?? Paolo Provinciali - VP of Marketing Growth, Performance, LinkedIn ?? Parvati Vaish - SVP, Analytics, Havas Media Network ?? Gabriel Dorosz - Head of Audience & Insights, The New York Times ?? Craig Kostelic - Global Chief Business Officer, Condé Nast ?? Olivia Morley - Sr. Analyst, Madison and Wall ?? Casper Verhoofstad - Group Product Manager, Google ?? Malcolm Devoy - Worldwide Chief Planning Officer, PHD ?? Guy Griggs - VP of National Sales, The New York Times ?? Katie Secret - EVP, Global Head of Marketing, Outbrain ?? Edward McElvain - Chief Product Officer, Mediahub Worldwide ?? Jonah Goodhart - CEO, Mobian ?? Joe Zawadzki - General Partner, Aperiam; Chairman, FxM ?? Sahil Patel - Reporter, The Information ?? Angelina Eng - VP of Measurement, Addressability, IAB ?? Scott McDonald - CEO, Advertising Research Foundation (ARF) ?? Josh Chasin - Principal, KnotSimpler, Inc. Tickets are going fast! RSVP today to secure your spot. https://lnkd.in/em52tn9r

???? Last week’s Business of Attention presented by Adelaide was an overwhelming success, with over 250 attendees in NYC exploring the impact of attention metrics on the media landscape! ?? ?? If you didn’t have a chance to attend or missed some of the content, then fear not…we have a 10-minute highlight reel for you and highlights below, so enjoy! ?? Jonah Goodhart, sharing his vision for the future of measurement. ?? Gabriel Dorosz outlining the New York Times Advertising strategy for attention metrics. ?? Joe Marchese and Dave Penski from Publicis Media breaking down trends in the attention economy. ?? Paolo Provinciali and Casper Verhoofstad talking about how LinkedIn uses attention metrics and Google DV360 to find programmatic bargains. ?? A sell-side panel with Josh Stinchcomb from The Wall Street Journal, Guy Griggs from The New York Times, Sara Badler from The Guardian US and Craig Kostelic from Condé Nast that covered the growing interest in attention metrics from advertisers. ?? Nicolas Grand from GroupM, Parvati Vaish from Havas Media Network and Katie Secret from Outbrain sharing advice on scaling attention in the advertising ecosystem ?? Edward McElvain from Mediahub Worldwide leading a conversation with programmatic partners and sharing his years of experience using attention metrics. ?? Malcolm Devoy from PHD releasing a new planning tool that incorporates AU. Huge effort from everyone...until next year!! #AUEverywhere

???Adelaide’s CEO, Marc Guldimann, recently joined Ari Paparo and Eric Franchi on The Marketecture Media Podcast for a crash course on attention metrics. In the episode, Marc explores: ° The evolution of attention metrics through four distinct waves? ° Today’s attention measurement methodologies ° Why attention is emerging as the new currency in digital advertising ° The untapped potential of attention arbitrage Tune in to the full episode for a deep dive into the history of attention metrics, expert insights, and a dose of comedic relief.?

?? One of the more exciting announcements at last week’s Business of Attention event is Adelaide's brand new strategic partnership with Viomba, which will give us billions of opt-in eye-tracking insights to make AU even more accurate! ?? TL;DR: ?? Viomba’s eye-tracking panel data will make the AU metric more accurate and enhance Adelaide’s ability to measure attention across multiple platforms. ?? This partnership will also allow Adelaide customers to get creative insights from their current campaigns to enable even more actionable insights for brands and agencies. ???? Excited to work with Markku M?ntymaa and his team to help us “Finnish” what we’ve started!! ????

?We’re excited to announce a strategic partnership with Finland-based eye-tracking company Viomba. Perry Papadopoulos, Adelaide’s VP of Product & Engineering, shared his thoughts on this collaboration: “Viomba has built one of the most robust datasets in the industry, leveraging extensive empirical data from infrared eye-tracking. Their predictive modeling capabilities are transforming how we understand user engagement and human attention.” Through this partnership, Adelaide will leverage Viomba's advanced eye-tracking technology to deliver deeper insights on channels across the US and EMEA.? ?? Stay tuned for more exciting developments!

We’re hiring an entry-level Sales Coordinator in Chicago! Know anyone looking to kickstart their career in ad tech? Adelaide is seeking a self-motivated Sales Coordinator based in Chicago. This person will gain hands-on experience at a company whose mission is to bring greater transparency and quality to the media landscape through evidence-based metrics. The ideal candidate will have 0-1 years of work experience, with strong analytical, communication, and project management skills. Please PM me if you know anyone who might be a good fit!

Thank you to everyone who joined us for Adelaide's full-day event, The Business of Attention! The day consisted of:? ?? Close to 400 RSVPs ?? 25+ speakers ?? 435 minutes of insights Our speakers delivered compelling discussions on navigating today's attention economy, highlighting just how crucial this conversation is in our evolving media landscape—Jonah Goodhart, Co-Founder and CEO of Mobian shared, “The complexity of digital requires smart measurement.” In the coming weeks, we'll share key session highlights and exclusive content from the day, so stay tuned!

Doing Marketecture is one of the hardest squares on the Adtech CEO bingo card - so I was excited they let me on to discuss attention metrics, the evolution of media quality and how currencies are made. Thanks to Ari Paparo and Eric Franchi for having me, and please give it a listen - come for the history of attention metrics and stay for the meth jokes...

We’re excited to welcome Sara Badler to our Board of Advisors! As Chief Advertising Officer at The Guardian US, Sara leads advertising revenue strategy and oversees client partnerships. Her impressive career spans leadership roles at Morning Brew, Dotdash Meredith, The New York Times, Hearst, and Forbes. "Sara's track record of driving innovation in digital advertising, combined with her deep understanding of publisher needs, makes her an invaluable addition to our advisory board. Her expertise will be crucial as we work with publishers to demonstrate and maximize the true value of quality metrics." - Marc Guldimann, CEO of Adelaide. Sara’s deep expertise and strategic insights will be instrumental as we continue to innovate and expand our publisher offerings. Welcome aboard, Sara!

Grateful to represent New York Times Advertising with Guy Griggs & be part of a brilliant event with a whole lot of brilliant people talking about the evolving media market at Adelaide's Business of Attention today, including Jonah Goodhart, Olivia Morley, Katie Secret, Parvati Vaish, Nicolas Grand, Joe Marchese, Dave Penski, Paolo Provinciali, Casper Verhoofstad, Sahil Patel, Josh Stinchcomb, Sara Badler, Craig Kostelic, Edward McElvain, Mike McNeeley, Michael Guzewicz, Joe Zawadzki, Malcolm Devoy, Claire Browne, Scott McDonald, Perry Papadopoulos, Angelina Eng & Daniel Slotwiner. Thanks to Kaitlin Nizolek, Zach Kubin, Marc Guldimann and their teams for all their hard work in pulling off a great day of learning and conversation. #businessofattention