ADDO’s purpose is to inspire people today to impact tomorrow. We're a creative consultancy that helps purpose-driven leaders deliver remarkable guest experiences. ADDO’s vision is a future where we’ve transformed every: Brand into a Home Employee into a Host Customer into a Guest Transaction into a Remarkable Experience And we believe it starts with building brands from the inside out.
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TL;DR: Brand leaders showed up. Minds were blown. Hearts were moved. Customer Experience will forever be changed.
Don't watch this banger if you're susceptible to intense bouts of FOMO. All the love to the leaders (Eric Blumenthal, Allison Ausband, and Mindy Hamilton) from our three 100+ year old brands that shared the highest density of wisdom ever at ADDO's 2025 Inside Out Brand Collective... and Kevin Paul Scott.
And it was an honor having you at the Inside Out Brand Collective, Allison Ausband! We loved your wisdom, wit, and the heart for the employees and customers you have at Delta Air Lines.
I was honored to join Kevin Paul Scott recently at the ADDO Inside Out Brand Collective to talk about how we’ve built such a powerful culture at Delta. Our people are what set us apart – the way they care for our customers and each other is unparalleled. Our people are the one thing that no other airline can replicate. You can’t build a culture like that from the “inside out” overnight. But you can start building it by putting people first and putting care at the center of everything you do.
Cha Cha Watch This Now
Best 2025 Leadership Lesson: Cha Cha Cha The famous dance started in Cuba in the 1940s. It’s been one of the most popular dances globally for 85 years. The question is why? The answer: structured steps + spontaneous flare. It’s the last part that’s memorable and makes all the difference. If we are willing to do it. The 4 Types of Leaders that do the dance. ? Cha Cha BLAH - This person does the same steps as everyone else and expects a different result. Similar to the definition of insanity. It’s obvious, goes unnoticed by customers, and falls flat, time and time again. BLAH. ? Cha Cha RAH - This person talks about what they will do. Over and Over and Over. And never does it. All talk. No execution. Just endless hype. RAH. ? Cha Cha NAH - This person starts with a “no”before it can ever become a “yes.” As a famous person once said “close minded leaders close minds.” Don’t be that leader. NAH ? Cha Cha CHA - This person keeps the structured steps and adds their spontaneous flare. It’s differentiated, bold, and iconic. It’s what you can uniquely add based on your insights and experiences that ChatGPT can’t. It’s what customers crave - something refreshingly original. It’s what YOU can provide, something that’s Wow. CHA. We all have a choice. Choose to Cha Cha CHA
@ADDO Winter Retreat 2025
ADDO Co-Founder | Keynote Speaker | Author | Business Builder | Leveraging Leadership to Build Brands From The Inside Out | Inspiring Customer and Employee Loyalty
Leadership Lessons with a Legend! Thankful for Tim Tassopoulos, retired President of Chick-fil-A Restaurants, investing in our ADDO team tonight. My three biggest takeaways: 1) When making decisions, stretch the time horizon. 2) For personal development, a little every day is a lot over time. 3) Remember Galatians 6:9- Don’t grow weary in doing good.
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The Welcome Conference 2024 in NYC by Will Guidara showed how human hospitality will continue to separate good brands from great brands throughout the technology and digital arms race.
Brands need to stop trying to serve the “perfect plan” and start serving the people in front of them. Jade Simmons at The Welcome Conference
ADDO takes on NYC. Headed to The Welcome Conference by Will Guidara.
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2 Parts of the Equation: Snoop recently posted “I want to give a shout out to NBC Universal because the first thing they did was tell me to be me.” Part 1: Authenticity: Snoop has it in spades. He became an Olympic media hit the world over by doing….Exactly what he’s always done. Being his authentic self. Surprising style, original commentary, unexpected appearances, genuine praise, and unforgettable friendships w none other than Martha Stewart. As the iconic meme master, he said: “I want to thank me for believing in me”. We are glad you did. Part 2: Courageous Company: This rarely makes the headline. Far too often we tamper and tone down outsized talent. When it fits inside a box it’s easier to control. The problem is, the brand misses out on all the magic. Customers miss out on the Wow experience. And eventually talent fills stifled which leads to turnover. I give Keynote speeches about fostering a Culture of Courage. I call this “Birds in a Cage” Without courage, your team's passions are like a bird in a cage, wings pressed tight against a cold door, straining to break free but unable to soar. Motivation withers, innovation dies, and the toxic cycle of turnover takes flight at the first sight of an open door, leaving behind only an empty cage echoing what could have been. Opportunity: have compassion for your team members passions. The world craves authenticity. Allow your team to bring their full talents to the table. Nothing is gained by not knowing what your team is dreaming about and the talents they have - personally and professionally. No one needs another copy of a key. Thank you Snoop for believing in you and showing us all what it looks like. Thank you NBC Universal for having the courage to set that strategy and embrace authenticity from the beginning. Snoop soared. The world watched. We were all amazed.