Additive Catchments

Why catchment management matters ???? Clean water, healthy ecosystems, and climate resilience depend on well-managed river basins. However, pollution, deforestation, and extreme weather are putting them at risk. We are tackling these challenges with Catchment Management as a Service (CMaaS) – a data-driven approach that protects water quality, restores ecosystems, and builds climate resilience. Swipe through to learn:? - What catchment management is? - Why it matters for people and nature? - The biggest threats to water systems? - How our CMaaS is making a difference ?? Contact us to find out more! #AdditiveCatchments #WaterIndustry #RiverHealth #CatchmentManagement #CMaaS?

Today is the #International Day of Action for Rivers—a reminder that healthy waterways are vital for our ecosystems, communities, and biodiversity. It’s time to take action.?? At Additive Catchments, we believe protecting rivers starts with proactive catchment management—not reactive solutions. Our CMaaS? (Catchment Monitoring as a Service) platform transforms how river health is tracked. Using cutting-edge sensor networks, AI and predictive analytics, it gives water companies and policymakers the real-time insights they need for better, faster decision-making to deliver impact at scale. Water isn’t just a resource—it’s our responsibility. Let’s protect our rivers today for a healthier, more sustainable tomorrow ?? #RiversDay #Sustainability #AdditiveCatchments #CleanWaterFuture #TechForGood #ArtificialIntelligence

Big news at Additive Catchments! We're thrilled to welcome Marko Dogramadzi as our new Head of Engineering ?? As we continue scaling our catchment-monitoring platform, innovation and cutting-edge technology remain at the heart of our success. That’s why we couldn’t be more excited to have Marko on board! With over a decade of experience at Siemens and Mendix, Marko brings deep expertise in web and mobile application development, the Mendix low-code platform, and integrating industrial technologies. His passion for merging technology with environmental sustainability—especially in the water sector—aligns perfectly with our mission to restore ecosystems and create cleaner environments. Marko has led teams to develop innovative solutions with a strong focus on building products people love. His dedication to protecting the world’s water, inspired by his love for sailing, swimming, and diving, makes him a perfect fit for Additive Catchments. Please join us in giving Marko a warm welcome—we’re excited for the impact he’ll have as we move forward! Rob Passmore, FRSA, Quinton Davies, Dale Van Demark, Hedvig Lyche, Tim Arkinstall #additivecatchments #additiveearth #naturestewardship #consciousculture #riverhealth #CMaaS #SDG

Public trust in water management has been declining due to concerns over transparency, accountability, and data reliability. We believe rebuilding trust starts with independent, high-quality data and meaningful community engagement. As our CEO Rob Passmore, FRSA explains: "Building public trust is fundamental to our mission. By integrating advanced technologies with community engagement, we aim to create a transparent and accountable environmental monitoring system." That’s why we:? - Partner with NGOs and local groups to ensure on-the-ground impact. - Provide accessible, transparent water quality insights. - Work with the University of Plymouth to uphold the highest data standards. Cleaner rivers, stronger communities, and better solutions—all start with trust. What steps do you think are most important in rebuilding public trust in water quality? #WaterManagement #PublicTrust #CommunityEngagement #Additivecatchments

The UK’s rivers face growing pressure from pollution and tighter regulations, yet many solutions remain reactive. At Additive Catchments, we are changing that by using AI and predictive analytics to deliver real-time, scalable solutions for water companies and policymakers. ?? Why AI matters for river health: - Prevents pollution: Identifies risks before they escalate - Simplifies compliance: Keeps ahead of evolving regulations - Builds trust: Provides transparent, data-driven decision-making - Cuts costs: Reduces operational risks and long-term expenses Our partnership with Capgemini takes this further, combining AI-powered insights with on-the-ground expertise to improve water health and industry efficiency. We must act now. Let’s make it happen! Read the article from UK Tech News to see how we're leading the AI-driven transformation of UK river health—the link is in the comments. #AI #WaterTech #Sustainability #CMAAS #RiverHealth #AdditiveCatchments

Today, on #InternationalWomensDay, we celebrate the incredible women driving innovation, resilience, and positive change in environmental sustainability. At Additive Catchments, we believe in the power of diverse voices and collaborative action to create solutions that benefit both people and nature. While we recognise the achievements of women in our field, there is still progress to be made in breaking down barriers and fostering a truly inclusive future. We are proud to work alongside many inspiring women in our ecosystem, including Hedvig Lyche, Jodie Simpson, Rachel Clark CA, CAW, Giulia De Luca, Elena Pérez Celis, Nicole Alley, Ismini-Anna P., Shelley Lawrence, Wendy Manuel, Kirsty Langan, Liz Evenden, Beth Slade, Charlotte Mercer, FRSA, Mel Corrigan, Karyn Georges, Pooja Doll, Caroline Briggs, Kirsty Mckillop, and many more. Your leadership, expertise, and dedication make a lasting impact. Here’s to driving change together! #IWD2025 #AdditiveCatchments #WaterIndustry #RiverHealth #CMaaS?

Last week, the UK Government published its National Biodiversity Strategy and Action Plan for 2030 (NBSAP), reinforcing the need for healthy rivers to tackle biodiversity loss and climate change. ???? At Additive Catchments, we believe that sustainable water management is central to delivering these goals. However, turning policy into action requires innovation, collaboration, and data-driven solutions. We’re working to bridge the gap between environmental ambition and on-the-ground impact—helping businesses, policymakers, and communities implement smarter, more integrated catchment strategies. From water quality improvements to nature-based solutions, we ensure that economic and environmental priorities align. Let’s move beyond compliance and towards catchments that work for everyone—ecosystems, industries, and local communities alike. Read the strategy linked in the comments. ?? Join the conversation: How can we better integrate biodiversity goals into water management strategies? #SustainableWater #CatchmentManagement #Biodiversity #NetZero #WaterStewardship #AdditiveCatchments

We recently hosted a series of workshops with our partners, and one thing became clear—collaboration is the key to accelerating progress on river health. At Additive Catchments, we are bringing together technology, data, and industry expertise to drive real change in waterway management. Our latest discussions reinforced the importance of working collectively to transform river health through AI-driven insights, real-time monitoring, and proactive interventions. ?? Key Focus Areas: - Scaling CMaaS? (Catchment Monitoring as a Service): Our AI-powered platform integrating real-time sensor data, earth observation, and analytics to improve water quality monitoring. - Navigating Policy & Compliance: Addressing the UK’s 2021 Environment Act, regulatory frameworks, and risk management strategies, including Section 32. - Aligning for Action: Ensuring our solutions are fit for immediate and long-term impact, leveraging innovation to restore and protect water ecosystems. We are proud to work alongside Siemens, The Rivers Trust, Capgemini, Isle Utilities, AtkinsRéalis, RSE, In-Situ Environmental, Procter Street, and the University of Plymouth, proving that collective action leads to faster, smarter solutions for sustainable river health. A big thank you to all our partners and contributors, and a special thank you to the Capgemini ASE Team for hosting—this is just the beginning of what’s possible when we work together to make a lasting impact. ?? Rob Passmore, FRSA Tim Arkinstall Hedvig Lyche Brett Grosvenor Quinton Davies Jodie Simpson Elena Pérez Celis Ismini-Anna P. Shelley Lawrence Wendy Manuel Liz Evenden Paul Haggerty Beth Slade Charlotte Mercer, FRSA Mel Corrigan Nicole Alley Jeremy Dykes Oliver Raud Oliver Grievson Karyn Georges Christopher Yates Nick Callanan Adam Cartwright Angus Fosten MCIWEM Martin Crawford Shane Roche Brian Cox Steve Hanslow Karl Dalton Gwion Kennard #AdditiveCatchments #WaterIndustry #RiverHealth #EnvironmentalRegulation #CMaaS

According to the latest UK government data, only 14% of rivers in England are in good ecological health. The rest? Polluted by sewage discharges, agricultural runoff, and industrial waste, threatening ecosystems and water quality. We often hear about clean-up efforts, but what if we could prevent pollution before it happens? At Additive Catchments, we are doing just that with Catchment as a Service (CAAS): - Live monitoring to detect pollution early? - AI-driven models to predict contamination risks? - Sustainable solutions to restore water quality naturally? - A reactive approach isn’t enough—we need proactive solutions to protect our waterways. ?? What do you think is the biggest challenge in restoring the UK’s rivers—regulation, funding, or technology? Let’s discuss in the comments. #AdditiveCatchments #WaterIndustry #RiverHealth #EnvironmentalRegulation #CMaaS?

Our Director of Growth and Alliances, Tim Arkinstall, had the incredible opportunity to attend World Water-Tech, where industry leaders came together to shape the future of sustainable water management. ?????? Here are some key takeaways from the Summit that are shaping conversations in the sector: - Rethinking water rescue: We must maximise non-potable sources like rooftop gardens and greywater recycling, an untapped resource with huge potential. - Atmospheric water harvesting: The air contains seven times more water than all the world’s lakes and rivers combined. With minimal energy input, this technology can provide drinkable water even in arid regions. - Nature-based solutions (NBS): These remain underutilised, yet solutions like floating wetlands can naturally pre-treat water before it enters treatment facilities, reducing the burden on infrastructure. We at Additive Catchments, are taking a significant step forward—industrialising our CMaaS? platform to drive real impact in the water sector. By harnessing advanced sensor networks and AI, our technology empowers water companies to stay compliant, all while cutting costs and reducing carbon emissions. One thing is clear: Collaboration is key to solving the world’s biggest water challenges. What innovation do you think has the most potential in water management? Let’s turn insights into scalable action! ?? #WorldWaterTech #WaterInnovation #CatchmentMonitoring #CMaaS #Sustainability