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We're excited to share that Meta has recently made a change to its Facebook Feed ad aspect ratio, helping improve ad performance and creative planning. While just introduced as a new creative size in September 2024, Meta now recommends the 4:5 portrait aspect ratio as the new best practice for all single-image ads on Facebook Feed. This change increases the vertical space allowance for these ads, providing more space for creating immersive and engaging content. Why This Matters for Your Campaigns Improved Ad Performance: Meta tests have shown that ads with the 4:5 aspect ratio outperform their 1:1 square image counterparts with a +3% better CTR and a +2% better Conversion Rate on average. This shift means your ads will not only look better but also drive better results across Meta's platforms. Opportunity for Creative Flexibility: The new 4:5 format provides a larger canvas for your images, giving you more room to communicate your message while maintaining a consistent appearance across Facebook and Instagram platforms. This consistency across placements streamlines your creative workflow, reducing the need to create multiple versions of the same ad. Consistent Standards Across Platforms: As Meta is already supporting 4:5 for Instagram, this update ensures that all your creative assets can be seamlessly reused across placements. This simplifies planning and gives you more flexibility with how you approach cross-platform ads. How Add3 Will Help Creative Optimization: Optimize your existing ad creatives for the new 4:5 aspect ratio, and can partner with creative agencies & departments for any necessary resizing to ensure your images are formatted for both Facebook Feed and Instagram placements, maximizing visual impact and engagement. Performance Tracking: Once updates have been made, we’ll adjust your custom report to segment for this new ad size specifically, allowing you to view the specific KPI changes coming from this new ad size. This will allow us to make data-driven adjustments to optimize our campaigns for better results. (written by Cassandra Mabbitt. ?? ) #metaads #digitalmarketing #facebookads #instagramads #creativeoptimization #performancemarketing #paidsocial

Introducing Add3LEAD – A dedicated team of lead generation experts focused on supercharging your pipeline! ?? Focused on data-driven strategies and precision targeting, Add3LEAD helps you reach and convert the right audience. Let’s transform your business growth together! ?? https://lnkd.in/gEKWKd4i #Add3LEAD #LeadGeneration #DigitalMarketing

Exciting things are coming soon!??? ?? ? We’re about to change the game for lead generation. Stay tuned for more! #Add3LEAD #LeadGeneration

We're back from summer break and ready to help you crush Q4 with what doesn't work anymore in Digital Marketing! ?? In our latest episode, Max Melendez and Adam Ansoff with guest Yuanjie Tu, PhD dive into the future of data visualization and AI-powered insights that are transforming the way businesses approach marketing. From blending Google Analytics with platform data to making sense of it all in one report, we’re here to help you stay ahead of the curve and cut through outdated tactics. Tune in and learn how real-time data and AI can power up your marketing strategy! ?? Listen Here (or wherever you get your podcasts): https://lnkd.in/gWPHJn_3 #DigitalMarketing #AI #DataVisualization #MarketingTrends #PowerBI #FutureOfMarketing

Our GM of Add3SHOP, Ashley Royalty, sat down with Skai and gave all the hot news on what's happening with Retail Media. ?? ?? Go have a listen: https://lnkd.in/eFuwNc7m

???New Updates with Roundel Media Studio??? AVOID DSP FEES?by migrating to Roundel Media Studio ???When brands?switch Target Sponsored Product campaigns to Roundel Media Studio, they save on DSP fees and can see improved performance, with an average increase of 30% in ROAS observed by advertisers who have ramped up in Roundel Media Studio. Add3 can help you onboard into Roundel Media Studio and realize these benefits. Roundel Media Studio is an ideal self-service platform for agencies, with reduced costs and stronger performance, as we’ve seen with a few of our retail clients. ????Upcoming Changes:?As of today, Roundel Media Studio will open for onboarding. By October, Roundel Media Studio advertisers will enjoy first-look bidding access to Target Product Ads inventory. This priority access is a game-changer for optimizing ad spend and performance. We're committed to providing top-tier service and results for our clients. This update from Roundel Media Studio is a strategic move to ensure you get the most out of your ad investments. Let's make the most of this opportunity together! For any questions or further information, reach out to our SHOP team. #Add3 #DigitalMarketing #RoundelMediaStudio #AdStrategy?

Here it is. I started in this industry on April 21, 1996. It's been quite a journey, and I'm still here, working with algorithms. But AI? That's a game changer for all of us. Back in 2010, I launched the Seattle Interactive Conference 2024 with some close friends (Gloria Connors, Rachel Willner, Jason Llorin, Cathy Mabee, michiko swiggs, Mark Peterson, Mike Scaturo, Zach Huntting) and peers. Next week, we're bringing the event back to The Conference Center in downtown Seattle, where it all began. It's clear that Covid has reshaped how we view networking and in-person events. My entire career in digital marketing has been built on the strength of my network. From the start, I understood the importance of stepping out of my comfort zone, meeting new people, and learning about various disciplines. This approach has helped me make valuable introductions, secure jobs and clients, and build lifelong relationships with people I enjoy being around. Many of my friends, colleagues, and industry peers have supported and celebrated at Seattle Interactive. I know that many of you have found future jobs and connected with like-minded professionals through this event. I would love to see you all again next week in person at SIC. If you've recently been laid off, are re-entering the workforce, or if your boss won't cover the conference pass, let me know. I'm here to help however I can. Over the past 14 years, I've spent countless hours curating content, helping people gain the confidence to speak on stage, and ensuring our partners see the value in what we're building for the creative and marketing community in Seattle. See you next week? Help me break through the Algorithm and tell me how we met and what year you think it was. Ty! #SeattleNetworking #SIC2024 #SeattleCreatives #UXUI #DigitalMarketing #SEM #SEO #SocialMedia

??? New Episode Alert ?? Join Ashley Royalty as she sits down with Danielle Egick from PAIGE as they explore TikTok mastery, brand awareness, and influencer strategies.?? ? Plus, enjoy an exclusive 10% off at www.paige.com with code PODCAST! Don't miss out! Available wherever you get your podcasts: https://lnkd.in/gWPHJn_3 #marketingstrategies #podcast #retailmedia #ecommercemarketing

We're proud to support the upcoming Seattle Interactive Conference 2024 where our very own Director of Sales West Ruben Ayala and Brian Rauschenbach Chief Media Officer at Add3 will lead an exciting fireside chat on the intersection of #AI and #advertising. Learn more about this great event and the technologies disrupting how we work and live at https://lnkd.in/gc9QRqH. #SIC2024 #AdTech

??? Exciting Episode Alert! Join our host James Hamlin and special guest Jake Lambert from Fresh Egg Digital Marketing Agency as they dive deep into Advanced CRO Strategies in E-commerce. ?? In this episode, we explore cutting-edge insights on AI tools, testing methodologies, and how to optimize user experiences effectively. Whether you're in retail, finance, or any industry, you won't want to miss Jake's expert tips! Tune in now to stay ahead in the digital landscape: https://lnkd.in/gWPHJn_3 #CRO #Ecommerce #DigitalMarketing #AI #UserExperience #Podcast