AdBuzzDaily

Madwell's Clear the Air video for Ozium Air Sanitizer continues to make waves. Check out AdBuzzDaily’s article on how the campaign is set to expand the brand’s distribution, increase brand awareness, and help transition Ozium from a niche product to a mainstream essential! The video, an authentic entertainment experience, is just one of the many ways Madwell is able to connect with consumers in a way that speaks directly to their sensibilities. From co-writing the song, to directing the video and using proprietary XR technology capabilities, Madwell produced the entire video in-house with help from its sibling companies, Starfish and WLab. https://lnkd.in/gJcTAC_v

Today's AdBuzzDaily story covers Ozium's campaign featuring Wiz Khalifa and how it continues its brand refresh it began in 2024, including its focus on TikTok and Instagram. Learn more about the strategy as I chatted with John Rabenhost, CEO of NiTEO Products

I was on the ground at this year's #SuperBowl and before I left, the chatter around inside the media box and food areas, is most of the Gen Z reporters and marketers I spoke with felt that the ads relied too much of the older celebrities to be featured. Some of the Gen Z marketers I spoke with did not know who some of the celebrities were. Today's AdBuzzDaily story is about the oversaturation of the same celebrities in these ads who are featured way too longer over the years than they need to be. Some agree that this is an ongoing concern, some are fine with it. Featured in this story is Liam Perkins, Digital Marketing Manager at Privr, Rawan Haroun, founder of Haus Unbranded, Jack Evans, Production Manager at FUSE Create, Ben Villnow, Content Strategist at True Media, and Alexandra Caceres, U.S. Head of Marketing at Metricool

Various brands have taken notice of Unrivaled Basketball, a women's basketball league with a 3-on-3 format, including Adobe Express and Samsung Electronics. They are not only mobilizing around it to reach Gen Z, but want to be genuine as well. Olga Suvorova, Vice President of Mobile Experience Marketing at Samsung Electronics America, talks with us about Samsung's partnership with the league. Written by Julian Cannon

TikTok could see a ban in the United States as soon as this sunday and creators are already going to other platforms with their brand partners. We spoke with two creators and a few marketers about how this will impact the social media industry. Featured are Paul Benigeri, Co-Founder and CEO of the AI-driven influencer marketing platform Archive, and Jonathan Futa of Group RFZ. Written by Julian Cannon

Sydney Gifford is at the center of the legal battle because she alleged that fellow influencer Alyssa Sheill copied her aesthetic and social media posts in her Instagram account. Marketers and legal experts alike have described this as one of the most unusual cases in the history of influencer marketing. This story features Adam Wagner, COO at Raindrop Agency, Kristin Grant, Managing Attorney at Grant Attorneys at Law PLLC, Ruth Carter (they/them), an IP lawyer, Olivia McNaughten, Senior Director at GRIN, and Daria Belova, Marketing & PR Director at HypeFactory Influencer Marketing Agency. Written by Julian Cannon

Totino's, the iconic General Mills brand known for its pizza rolls, is set to make a bold debut with its first-ever?Super Bowl?ad campaign during the Big Game. Learn more about why the brand decided to enter the Super Bowl ad pool as we spoke with Victoria Fahey, Brand Experience Manager for Totino’s Pizza Rolls. Written by Julian Cannon

In an effort to attract sponsors, brands, and fans, the National Basketball Association (NBA)’s Detroit Pistons have created a new AI-driven digital arena that combines the best of both worlds. As part of this effort, The Detroit Pistons are redefining fan engagement with "Detroit Pistons World," an immersive virtual world powered by MeetKai Inc., an alliance that has led to a record number of victories and championships. Learn more about it on today's story as we chatted with Adam Falkson, Detroit Pistons Vice President of Business Intelligence, Kevin Bresnahan, VP, Business Development, MeetKai, and Mike Donnay, VP of Marketing Operations for the Detroit Pistons. Written by Julian Cannon

2024 saw the most polarizing brand collaborations of the year. There were some good ones like Formula 1 x Charlotte Tilbury Beauty, while others were head scratching like Oreo x Sour Patch. Today's story dives into what marketers thought about these collaborations. Featured is Chris Roebuck, CEO of Clicktivated Video, Inc., Horowitz Agency’s Marketing and Public Relations Coordinator Haley Kinney, John Tanner Director for creative agency, Chase Design Group, and Dustin Engel, CEO & Co-Founder of Elegant Disruption. Written by Julian Cannon.

By taping into the viral social media trend of cooking fails, Knorr North America wanted to show the real side of Thanksgiving dinner. By partnering with influencers, using out-of-home and digital advertising, and more, the brand was able to connect with consumers who could relate to people who had cooking disasters during this time period. We chatted with Gina Kiroff, the Chief Marketing Officer of Knorr about the marketing strategy of this campaign. Written by Julian Cannon.