AdBuzzDaily

The Twitter/X exodus is happening at a rapid pace post-election as creators, publishers, celebrities, and more are flocking over to the Bluesky Social platform. We spoke with a few creators about why they chose to move there and how it compares to other platforms that are like X. Featured in this story is Elizabeth Moody, senior Partner and Chair of the New Media Practice at Granderson Des Rochers, LLP, Anna Vocino, founder and CEO of?Eat Happy Kitchen, Kevin Shahnazaari Founder of FinlyWealth, and Ray Lauzums, owner of Poggers.com Written by Julian Cannon

By launching its latest campaign, DoorDash aims to connect authentically with the Hispanic community among millennials and Gen Z. With three vibrant out-of-home ads and an anthem film launched on November 11, it celebrates a common Hispanic experience and shows adventurous eaters how to bring all their favorite local restaurants to their homes. Learn more about its marketing strategy for this campaign as we talked with DoorDash’s Managing Director for Partner Agencies, Maria Elisa Vélez. Written by Julian Cannon

Crayola and Audible are working together to reach young Gen Z and Gen Alpha people through its Campaign for Creativity. By offering innovative tools to parents, caregivers, and educators, the two brands hope to increase listening and engagement among younger audiences, as well as address the issue of excessive screen time facing Gen Alpha and Gen Z. Learn more about the partnership and marketing strategy as we chatted with Derek Murphy, Head of Global Business Development at Audible, and Victoria B. Lozano, Executive Vice President of Brand Marketing at Crayola. Written by Julian Cannon

Globant, an IT and software development company, is using digital technology to deepen its connections with Formula 1 fans at the Formula 1 Las Vegas Grand Prix 1 Grand Prix. Using on-site activations, immersive experiences, and social media engagement, Global hopes to enhance F1 fan engagement. Learn more about the brand's marketing strategy for this upcoming F1 race as we talked with Nicolas Rey Petit. Written by Julian Cannon

For the Formula 1 Las Vegas Grand Prix of 2024, NEFT Vodka is preparing a comprehensive marketing campaign that combines the sophistication of the brand with the high energy of Formula 1. NEFT Vodka is deeply rooted in F1's landscape as the official sponsor of Visa Cash App RB, and its activations are intended to highlight its association with F1 this November. Learn more about its marketing strategy for the upcoming F1 as we spoke with Ernie Manansala Jr., Global Chief Marketing Officer at NEFT Vodka. Written by Julian Cannon

The Kleenex brand, which is a brand of Kimberly-Clark, uses its advertising spots to put the spotlight on its customers, aiming to reach parents through its advertising, as well as marking Kleenex's 100th anniversary in business with a most emotive campaign. Learn more about the marketing strategy as we spoke with William Dunn! Written by Julian Cannon

Independent filmmaker and cinematographer Jake Saner has worked with Andie MacDowell, Rain Spencer, and Patrick Gibson. As well as his work with brands such as Diet Coke, Gucci, and Nike, Saner has developed a minimalist, handcrafted style that is often captured using 16mm film and limited resources. This Creator Spotlight focuses on Saner's creative influences, approach, and ability to create authentic and vibrant images. Written by Julian Cannon

I talked to Julian Cannon AdBuzzDaily about why leveraging the #Barbie movie had brands seeing green while the new #Wicked movie might not have the same impact “Wicked is a niche brand mainly relevant to theater enthusiasts. Barbie is Universal. Its brand equity is grounded in the show/experience, which, when transferred to the film, will not have the surprise and impact of Barbie” #branding #marketing #advertising Metaforce

I'm simple. When people ask me questions related to musicals, I answer. Even if I stopped performing in them a decade ago. I'm incredibly stoked to see the new Wicked film and truly believe it'll be the best movie musical since The Greatest Showman. It has a strong leading cast of vocalists led by Cynthia Erivo and a widely recognizable name in Arianna Grande, it's been forthright in its marketing as a musical (see Joker 2's performance to contrast), and "Defying Gravity" is a tentpole song in theatre history and holds power for the film thanks to the trailer and BTS content. However, Wicked was broached in relation to Barbie's marketing and Hollywood's trend to have their own "Barbie Moment" in influencer marketing. And the reality is, Wicked's marketing will never have the same moment. The IP is a powerhouse in the musical theatre community – every friend and cast talent show had at least 2-3 girls singing a Wicked song, including Defying Gravity. But compared to the massive Barbie brand, it lacks generational recognition, nostalgia, and ideal over product. If Wicked is trying to be like Barbie, their marketing is destined to fail by comparison, but they can create their own "Barbie Moment", a defining mark on the industry. Look at the Dune 2 and Deadpool & Wolverine popcorn buckets. While viral for the wrong reasons (Dune 2) and the parody (D&W), the hype around BOTH sets have everyone releasing their own buckets. Thanks to AdBuzzDaily for featuring my thoughts surrounding this topic! What do you think Wicked's "Barbie Moment" be, if any? And do you think they've found that moment already? #Wicked #Barbie #marketing #popcorn #social #campaign

With regards to marketing campaigns and brand collaborations, what worked well with the #Barbie movie (despite being overly commercialized) is not working with #Wicked, which is slated to premiere next month. A New York City media buyer and marketers discuss why this is not appealing to the audience beyond its own niche. Featured in this story is Allen Adamson, Co-Founder and Managing Partner at Metaforce, Collin Schuck, Social Media Manager at the St. Louis-based agency Elasticity, and Chris Leadley, marketing manager and consultant at Forbes Burton. Written by Julian Cannon