AdBeacon

?? Want to take your ad performance to the next level and reduce CPA even further? In Part 2 of this 3-part series, we go deeper into AdBeacon’s advanced optimization tactics that help you allocate ad spend more efficiently by tracking: ? Which products are selling through your ads ? Which channels are best for acquiring new vs. returning customers ? How to optimize landing pages based on real purchase behavior ? Why different products drive different Average Order Values (AOV) ? How coupon codes, cities, and influencers impact cost per acquisition ?? Breaking Down Phase 2: Advanced CPA Optimization Step 1: Understanding New vs. Returning Customers by Channel One of the most overlooked ways to optimize ad spend is understanding which channels are best at acquiring new customers vs. re-engaging existing customers. Step 2: Matching Ad Products to Customer Behavior ?? What if you knew exactly which products customers are buying from your ads—even when you’re advertising a different product? Step 3: Leveraging AOV Data to Push the Right Products ?? Not all products are created equal—some drive more new customers, while others drive a higher AOV (Average Order Value). Step 4: Optimizing Retargeting with Coupon Codes & Influencers Not all returning customers are equal—some come back because they genuinely love your brand, while others return only because of discounts or incentives. Step 5: Creating a Fully Synergistic Strategy Now that we’ve covered: ? Which channels work best for new vs. returning customers ? How product purchase behavior impacts conversion rates ? How AOV should guide product promotions ? How coupon codes, influencers, and geolocation impact CPA It’s time to combine all these insights into a data-driven strategy: ?? New customer acquisition → Use Meta & Google Ads to push high-AOV, first-time buyer products. ?? Returning customer engagement → Use marketing automation, email, and SMS to promote higher-retention products. ?? Landing page optimization → Adjust pages based on what people are actually buying from your ads. ?? Influencer strategy → Partner with creators who bring in high-value customers. With AdBeacon, you now have a full roadmap for reducing CPA, ensuring every dollar spent is backed by real data. ?? Key Takeaways from Phase 2 1?? Track new vs. returning customers at the channel level 2?? Adjust product promotions based on actual purchase behavior 3?? Use AOV data to prioritize products that maximize revenue 4?? Leverage coupon codes, influencers, and geotargeting for optimization 5?? Combine all these insights for a fully optimized CPA strategy ?? Next Up: Phase 3 In the final part of this series, we’ll cover lifetime value (LTV) strategies, upsells, and retention marketing to take your CPA strategy to the next level. Don’t miss it! ?? Which insight from Phase 2 will you test first? Comment below!

?? Want to lower your CPA and maximize your paid media campaigns? Welcome to Part 1 of this 3-part series on how AdBeacon helps you reduce Cost Per Acquisition (CPA) with tactical, data-driven strategies. In this first video, we break down Phase 1, the easiest and fastest way to start saving money on your ad spend—right away! ?? AdBeacon is revolutionizing ad optimization and segmentation, ensuring that you’re not wasting budget on customers who aren’t worth targeting. The key? Hyper-segmentation using RFM analysis (Recency, Frequency, Monetary Value). This method ranks customers based on their purchase behavior and helps advertisers optimize their marketing efforts across multiple channels, including Meta, Google, and email marketing. ?? Why Does RFM Segmentation Matter? One of the biggest mistakes advertisers make is treating all customers the same—resulting in unnecessary spending on unengaged audiences. With RFM analysis, we can categorize customers into groups: ?? Champions: Loyal, high-value buyers who should be nurtured with lower-cost channels like email and marketing automation. ?? Lost Customers: People who no longer engage or purchase and should be excluded from paid campaigns to save ad spend. ?? Potential Buyers: Customers who show promise but need the right messaging and offers to convert. By properly segmenting customers, businesses can allocate budget wisely, increase conversion rates, and ultimately reduce their CPA. ?? ?? Key Takeaways from Part 1: 1?? Exclude low-value customers from paid ads immediately 2?? Focus on retaining and monetizing “Champion” customers efficiently 3?? Use hyper-segmentation to deliver personalized messaging across all channels 4?? Leverage lookalike audiences to attract more high-value customers 5?? Prepare for a more cost-efficient 2025 marketing strategy This is just Phase 1 of the strategy—Phases 2 & 3 will take your ad optimization to the next level! ?? Don’t miss the upcoming videos where we dive into advanced techniques for achieving synergistic, cost-effective ad campaigns.

?? Brace yourself—your ad data is lying to you. Most attribution platforms are basically glorified accountants—they only tell you what happened after someone buys. But what about the thousands of people who ghost your site like a bad Bumble date? ?? @_phoenixha and @jordantwestecom pulled back the curtain on what the reality is and address questions that everyone wants answers for... ? Who visits your site (even if they don’t buy) ? What they’re interested in (bed sheets? crypto? world domination?) ? If your ads are actually reaching the right people ? How to retarget high-intent users before they vanish forever ?? The Brutal Reality: Your Meta ads could be sending garbage traffic—or maybe your website is just a conversion graveyard. Either way, wouldn’t you rather know? ?? Fix your funnel, stop wasting ad spend, and actually make your retargeting work. Because right now, you're probably just following people around the internet like a creepy ex. This is the future of ad tracking, and it’s coming FAST. Do you think 2025 is the year this problem gets solved - or - is the cycle unbreakable?

Personal Branding Matters More Than Ever! Whether you’re an entrepreneur, a business leader, or a creative professional, putting a face to your brand can build trust, create loyalty, and make your business stand out in an overcrowded market. In our latest episode of Fail With Fire - Phoenix Ha got candid with Michael True about tapping into the value personal branding has and why it 100% needs to be part of your strategy. Personal branding has impact across the board, and during the conversation they unpacked... - The changing landscape of online reputation and social media behavior - Why having a recognizable face behind a brand builds consumer trust - How personal branding creates a “halo effect” for business success - The power of storytelling and relationship-building in entrepreneurship - Why customer loyalty is tied to authenticity and mission-driven leadership - Strategies to increase your visibility and public presence Big Takeaway: It’s not just about what you do—it’s about why you do it and who is behind it. Brands without a face have to rely on constant marketing campaigns, while personality-driven businesses create loyal communities that weather any storm. What’s Your Take? Do you think personal branding is essential for success in today’s world? Drop your thoughts in the comments!

Being a woman in media, marketing, and business comes with unique challenges—from imposter syndrome to pushing back against industry norms. Many talented women feel like they’re not ready to take up space, but the truth is: this industry needs more strong female voices. In this honest and insightful conversation @_phoenixha and @SarahLevinger break down... - Why confidence—not just skill—is key to success - How to push back against industry “absolutes” and speak your truth - The role of childhood experiences in professional growth - Why emotional intelligence is a strength—not a weakness - How to overcome self-doubt and imposter syndrome in business - Why women need to support each other, not compete If you’ve ever felt shy, overlooked, or hesitant to step into leadership, this video is a love letter for you... - Confidence Comes with Experience. Many women hold back because they feel they’re not ready—but no one feels “ready” at first. Growth happens outside of your comfort zone. - Push Back & Challenge the Narrative. Industry “experts” often speak in absolutes, but real success comes from asking questions, testing strategies, and thinking for yourself. - Emotional Awareness is a Superpower. Many women have high emotional intelligence, which helps them lead, communicate, and navigate tough situations—a critical advantage in media & business. - The Industry Needs More Strong Female Voices. If you feel intimidated by the space, remember: you belong here. The more women step up and lead, the better the industry becomes. - Not Everyone Will Like You—And That’s Okay. When you take up space, some people will be uncomfortable—but success comes from focusing on your mission, not external validation. Have you ever struggled with confidence in business or media? Drop a comment below!

?? Overcoming the Pressure of Success: The Mindset Shift You Need In today’s hyper-competitive world, it’s easy to feel like you’re falling behind. You scroll through social media, hear about people making millions, and suddenly, your own progress feels… small. But here’s the truth: You’re only seeing their peak. You didn’t see the years of struggle, failure, and learning that came before it. ?? Key Lessons on Success & Pressure: ?? Everyone starts somewhere. The people you admire weren’t always successful—they started at zero, just like you. ?? Social media shows the peak, not the process. The millions in revenue, the big achievements, the flashy wins—they don’t show the years of struggle, self-doubt, and failure it took to get there. ?? Knowing your value comes with isolation. When you truly realize your worth, you start to see the world differently—but it can also separate you from the majority who are still following outdated rules. ?? There’s no one-size-fits-all strategy. Industry experts love absolutes—but the reality is, success comes from testing, failing, learning, and adapting. ?? Success isn’t about keeping up—it’s about alignment. If you don’t like who you are while chasing success, is it really success? ?? Have you ever felt pressure to “keep up” in your career or business? Drop a comment below!

?? What’s the REAL price of your business decisions? One of the most critical yet misunderstood aspects of running a business??Pricing. If you're a SaaS company, agency, or eCommerce brand, understanding pricing strategy isn't just about choosing a number—it's about knowing what you're willing to pay for the money you make. @_PhoenixHa and @Jordanwest shed light on how brands should approach pricing, value perception, and scalability in an industry where margins are everything. Whether you're struggling with how to price your SaaS product, determine perceived value, or decide whether free trials still work, this episode is a MUST-WATCH. Check out @jordanwest-ecom on YouTube for the full unedited breakdown! We digress... ?? If you’re an entrepreneur, business owner, or marketer, you NEED to understand this. 1. The Hidden Costs of Pricing Your Product Pricing isn't just about numbers—it's about strategy. Why charging less could cost you MORE in the long run. How perceived value influences pricing decisions. 2. Why Free Trials Might Be Killing Your Growth Free trials are everywhere—but do they still work? Why most people never convert after a free trial. The psychological shift needed to get customers to commit. 3. Scaling Pricing Without Losing Margins It's a balancing act: affordable pricing vs. sustainable profit. Media buyers and brands MUST think about margins. The importance of pricing flexibility and adaptation never ends 4. AdBeacon’s Pricing Strategy: A Fresh Approach Why Phoenix’s pricing model stands out in the industry. How we keep costs low while delivering massive value. Your thoughts? Bring them on ????????????

Did you know that we created our own attribution model? Attribution modeling is a critical part of digital advertising, but with so many models—first click, last click, full impact, linear—which one should you actually use to optimize your campaigns? ?? Enter the Lighthouse Attribution Model - designed specifically to simplify optimization and eliminate inflated revenue reporting. ?? Traditional models are great for reporting but fail when it comes to actual ad performance improvement. ?? What Makes Lighthouse Different? Lighthouse is a last-touch linear attribution model, meaning it assigns equal credit to each touchpoint—within the same marketing channel—leading to a sale. Unlike other models, it does not inflate revenue across multiple platforms but instead focuses on the impact of a specific channel, making it easier to optimize ad spend effectively. ?? For example: If a customer clicks on a Meta ad twice and a Google ad twice before making a $100 purchase, Lighthouse—when optimizing within Meta—will only count the Meta clicks, giving them equal credit ($50 each) while ignoring Google's influence. This provides a clear, actionable way to optimize without overcomplicating reporting. What do you think?

Everyone is talking about AI. But who is actually trying to make it useful? Oh yeah - we are!!!!

Are free trials really the best way to get customers? In theory, they sound great—give potential users a chance to test out a product before committing. But in reality? They often lead to low engagement, high churn rates, and wasted resources. During a recent podcast with @jordanwest - we dove into our firsthand experience with AdBeacon, and our experience with free trials—only to discover that they weren’t converting users into long-term customers. ?? Here’s what we learned: People typically don’t value what they get for free. - Free trials don’t guarantee engagement—most people sign up and never use the product. - If your product isn’t being used, you don’t know if it's bad or just misunderstood. - Shifting from free trials to qualified demos & paid plans can lead to massive revenue growth. ?? How We Fixed It After struggling with engagement and retention, we pivoted to a structured demo process where every customer had to be qualified before getting access. This small shift turned out to be a game-changer, allowing us to: ? Triple MRR in just over a year. ? Improve retention rates by focusing on the right ICP (ideal customer profile). ? Identify & serve agencies instead of brands, who were churning fast. ?? The Key Takeaway If you’re running a SaaS business (or any subscription-based model), free trials might be doing more harm than good. Instead, consider: - A low-cost entry price instead of free. - A qualification process to ensure serious users. - Making users feel like they “earned” access to your product...because...they did! ?? What do you think? Have you had success with free trials? Drop your thoughts in the comments!