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After presenting at the 51st Annual Governor’s Conference on Tourism in Arkansas, Leroy Bridges is back with a new edition of Bridges to Destinations. In this edition, he covers: - Arkansas Tourism’s Measurement Success – How first-party data connects marketing efforts to real bookings - Traveler Demand from Canada & Mexico – Why the data tells a different story than the headlines - Global Data Privacy Shifts – What growing consumer resistance to third-party data means for your marketing strategy Get the full edition here: https://lnkd.in/da37DJt9 ? #BridgesToDestinations #DMO #DestinationMarketing #AdaraInsights #FirstPartyData

As winter fades, U.S. domestic travelers are gearing up for fresh adventures—while inbound travelers are setting their sights (and wallets) on luxury. The classics stay popular, but which destinations are seeing a surge? And what activities will take center stage this season? Stay ahead of the curve—discover the latest insights in our U.S. Spring newsletter and learn how to capture the shift in travel preferences. Click on the Picture to Read. #WorldonHoliday #Adara #USA #USTravel #TravelTrends

Travelers around the globe, with diverse needs and interests, are at the heart of travel decision-making—where to visit, when to go, and where to stay. For destination marketing organizations, knowing who your travelers are and what they need can be a game changer. Here's to Visit North Carolina for partnering with Adara and leveraging our industry-leading Private Consortium, a first-party data infrastructure that helps destinations harness and maximize their own data. Curious? Learn more about Adara’s Private Consortium here: https://lnkd.in/dN2wK5qy ? #VisitNorthCarolina #Adara #PrivateConsortium #TravelData #DestinationMarketing #DMO

As DMOs and travel businesses gear up to make the most of ITB Berlin next week, conversations about harnessing travel-intent data could be key to driving profitable and sustainable growth. ? Join Jay W., President & GM of Adara, along with our leaders Ben Russell and Jordan Rumsby in Berlin. We look forward to insightful discussions on the future of data and digital media in travel. ? ? Let’s connect over a coffee chat—see you there! #ITBBerlin #TravelData #DataTrends #TravelIntent #TravelMarketing

With spring just around the corner, are U.S. domestic travelers ready to leave winter behind and embrace something new? Which activities will take center stage this season? How can your destination capture the shift in travel preferences as the season changes? Find it in our U.S. Spring Domestic Travel Trends report: https://rb.gy/yln9y4 #WorldonHoliday #USTravel #TravelTrends #Adara #Traveldata

As travelers shake off winter and plan their spring getaways, where are they headed? What’s driving domestic travel demand in the U.S.? Our latest Spring Travel Trends Report on World on Holiday reveals top destinations, booking patterns, and shifting traveler preferences from March to May 2025. Read it here: https://rb.gy/yln9y4 #WorldonHoliday #USTravel #TravelTrends #Adara #Traveldata

Hotel bookings in Munich are soaring for the upcoming spring. What's the reason for a rising interest in this German city? Find out in our latest World on a Holiday Hot Spot coverage: https://rb.gy/kgkneo #worldonaholiday #Munich #traveltrends #traveldata #Europetravel

Japan's travel market sees a distinct shift in its driving forces this winter. Learn about the travelers planning extended stays in the Land of the Rising Sun and uncover how they plan to immerse themselves in this enchanting destination. Explore these trends in detail with our Japan Winter Travel Trend Report: https://bit.ly/3YINs4G Gain insights into the when, where, and who of global travel with World on Holiday, the world’s first forward-looking, complimentary travel insights hub powered by Adara – a RateGain Company. Subscribe here: www.woah.travel hashtag #Adara #WorldonHoliday #JapanTravel #TravelData #TravelInsights

Indian travelers are flocking to Japan in record numbers. Is it the allure of cherry blossoms, the pull of ancient traditions, or something else? Families and couples are leading the way—why now? Dive into the data with World on Holiday to uncover the story: https://bit.ly/40GypcC #TravelTrends #IndiaToJapan #WorldOnHoliday #DestinationMarketing #JapanTourism

We’re excited to be at Destinations International's Marketing and Communications Summit 2025 in Austin next week! Our destination marketing experts — Leroy Bridges, Daniel Horsch, and Jeremy Harvey will be there, discussing how DMOs can leverage first-party data to boost visitation, measure the true impact of their marketing efforts, and gain deeper insights into visitor spending patterns. Looking forward to connecting with industry friends! #DestinationMarketing #Adara #Data #DMO #Measurement #Targeting #DestinationsInternational