Ad Tech Explained

Confused about The Trade Desk's newly announced TV operating system? Ad Tech Explained has you covered. https://lnkd.in/eCtMxWmj

Thanks to Azerion for sponsoring our latest article: Sell Side Curation Explained: https://lnkd.in/g5iDuibV

The lack of a persistent/universal identifier tied to video creatives fuels enduring nightmares for ad ops, product managers, and engineers across reporting and creative management. In this explainer, I review those ongoing problems and then dive into the ACIF proposal and how it could finally spur the adoption of creative registry services like AD-ID so we can all operate on common creative IDs across the programmatic ecosystem to vastly improve reporting, frequency capping, competitive separation, troubleshooting, and more. https://lnkd.in/gaPCizvd

AppLovin is YUGE.

Programmatic bloat has led SSPs to introduce features like traffic shaping to better deal with a tsunami of bid requests and capitalize on gains in efficiency. Check out this explainer to learn how traffic shaping works and why it is beneficial. https://lnkd.in/gyX_Tqat

DoubleVerify was quick with its Adalytics rebuttal this time around. Claims Adalaytics doesn’t understand the nuances of how DV works. Public naming and shaming is a dangerous game and these companies are not taking it lying down anymore. https://lnkd.in/gtsHSRwi

What is The Trade Desk's Premium Internet? 1. A rebranding exercise of the Internet to entice advertiser budgets away from the closed walled gardens of Google and Meta 2. A call to action for publishers to clean up their acts to maximize their potential demand from The Trade Desk 3. A new paradigm of targeting quality inventory across the open web within The Trade Desk's platform 4. A storytelling tactic to weave a compelling narrative for investors to align with The Trade Desk's vision of maintaining growth More here: https://lnkd.in/gZvPGWsQ

AI answer engines could severely reduce publisher traffic and advertising revenue. Read this post to learn how publishers can overcome this challenge. https://lnkd.in/gXWmey9f

Learn about Microsoft’s Ad Selection API and why it may be a superior alternative to Google’s Protected Audience API. https://lnkd.in/gSNqtUCe

This is how I view the value of different groups of users in the next era of ad tech. Read the full breakdown of the framework here: https://lnkd.in/e6CAg47u