OAO

We’re live at the AdTech Economic Forum #NYC ?? Rob Beeler is back on stage interviewing Jonathan Roberts and Matt Sanchez, getting the publisher’s POV on challenges, opportunities, and the road ahead. Let’s GO! ?? Publishers is where it all starts. ?? Publishers are “the land.” ?? Great publishers have great data. ?? Publishers the past, present, and future. ?? AI is currently mediocre. Publishers need to keep making great content. They are, and need to continue to be, better than ChatGPT. ?? Publishing has to command a premium. Real premium publishers do real premium things for their advertisers. ?? Quality Publishers = Trust…and trust continues to grow more and more important in our industry everyday. OAO is here! Connect with Craig Leshen, Jennifer Hill, and Michael Alania to say hi! ?? Melissa S Chapman Tom Triscari #ATEF #conference #adtech #economic #digitalmedia #monetization #adops #adopsdotcom

We’re live at the AdTech Economic Forum #NYC ?? Lots of talk about where investment is flowing. ?? Investors are investing now for the 2030s. ?? Targeting strong founders. ?? What does the future hold for the open web? ?? Where else can the ad dollars be spent? ?? What data can we use to make the open web better? ?? Measurement. Optimization. AI. Connect with Craig Leshen, Jennifer Hill, and Michael Alania to say hi! ?? OAO Rob Beeler Melissa S Chapman Tom Triscari Sanja Partalo Eric Franchi Stephen Master #ATEF #conference #adtech #economic #digitalmedia #monetization #adops #adopsdotcom

…and…here…we…go! We’re live at the AdTech Economic Forum #NYC ?? Rob Beeler, Tom Triscari, Rishad Tobaccowala, and Brian O'Kelley have taken the stage to kick things off! Connect with Craig Leshen, Jennifer Hill, and Michael Alania to say hi! ?? OAO Melissa S Chapman #ATEF #conference #adtech #economic #digitalmedia #monetization #adops #adopsdotcom

Only one more sleep until AdTech Economic Forum #NYC ?? We can’t wait to join Rob Beeler, Tom Triscari and the awesome lineup of speakers who will be diving headfirst into the hottest topics at the intersection of #advertising and #finance leadership. ? See you at The Times Center? Connect with Craig Leshen, Jennifer Hill and Michael Alania to say hi! ?? OAO #ATEF #conference #adtech #economic #digitalmedia #monetization #adops #adopsdotcom

?? Back in December, #Google announced the launch of its #AI #video generator, Veo 2. But will its new price tag have a bearing on video ad production? ?? The 50 cents per second of video adds up to $30 per minute ?? This will make #videoads and content across the web - plus CTV - more affordable for smaller advertisers ?? Need help with video? OAO can help. Read the full story below (link in comments) #Veo2 #CTV #adnews #adtech #adtechnews #adops #adopsdotcom

What are the top threats to #publisher #pageviews in 2025? ?? According to a recent AdMonsters article, it’s: 1?? #GenAI - hijacking organic search results? 2?? Ad blockers - 1 billion users block ads globally 3?? Relying on platforms - who often favor short-form video, personal content, and paid placements over organic ?? So how can publishers defend themselves? 1?? Build trust with #personalization 2?? Diversify revenue strategies beyond ad revenue to subscriptions, #ecommerce and #affiliate marketing, #community events and newsletters 3?? Invest in #firstparty #data and #directsold Adapting to a rapidly evolving ecosystem is table stakes if you want to survive as a publisher today. Connect with OAO to learn more, or read the full story in the comments below ?? #embraceAI #AI #revops #publisherrevenue #adops #adopsdotcom

What an incredible week we had at #BaseCampRedRockCanyon! ?? “There's no better community within the digital advertising space. At other events, decisions are being made for #publishers without publishers being present at the table. Here, publishers are helping drive the conversation." - OAO Hot topics included: ? Repairing the publisher-#SSP divide ? Benefits of #outsourcing and #automation ? The case for improving #data #reporting ? How to ensure #brandsafety in 2025 ? Direct Sold innovation ...and much more! If you’d like to talk to us about any of the topics covered at #BaseCamp last week, we’d love to hear from you! Connect with us at OAO or find our contact details in the comments below! ?? Beeler.Tech #basecamp2025 #redrockcanyon #event #nevada #efficiency #programmatic #directsold #adops #adopsdotcom

??? For some time now, #publishers have been scoping the potential of #retailmedia, with 83% eyeing retail investment in 2024. * ??? At OAO, we continue to talk more and more with clients (and prospective clients) about the benefits of diversifying into retail media. ??? ...and now - with latest figures revealing #retail #media ad impressions have surpassed 75B* - many are wondering if it’s time to get started. * Read more in the comments below, and if you want to learn more about how we can help, we’d love to chat! #commerce #commercemedia #diversification #revenuestream #adops #adopsdotcom

The IAB annual State of Readiness report has just dropped and has some interesting findings: ?? 68% say industry should consider carbon footprint of consumption it drives. ?? 48% are now estimating emissions produced by digital media products - doubling from 24% in 2024. ?? Sustainability second-most important challenge for digital advertising industry in 2025 (after measurement). ?? GHG emissions remain top ESG concern (61%), while DEI has grown significantly - 50% in 2025 vs. 30% in 2024. ?? Barriers to progress - lack of industry standards (82%) and education (81%) - though fewer cite financial constraints, implying more investment in sustainability efforts (55% in 2025 vs. 65% in 2024). If your #adops team is committed to sustainable campaigns while maintaining performance, OAO can help. Check out the full report details ?? #sustainability #publisherops #adops #sustainableadvertising #greendeals #adopsdotcom

? This week we’re coming to you live from Base.Camp Red Rock Canyon, a publisher-centric conference with some of the best curated inventory in the industry right now. ?? What we love about #BaseCamp is the ability to ask the questions that matter - plus work through the answers as a community: ?? How do #publishers balance maximizing revenue with creating #sustainable, audience-first experiences? ?? Is the ad-supported model for publishing broken - or can it evolve to meet the demands of today’s market? ?? What meaningful steps can publishers take to regain leverage in a buy-side-dominated industry? ?? How do we make #workflows between sales and ops seamless - not just functional, but frictionless? ?? What’s the real #ROI of chasing new tech, and when does it actually make sense to adapt and adopt? ?? Can we turn #compliance requirements into a competitive advantage - and if so, how do we do it? ?? How can we look at embracing diverse voices and perspectives as a revenue opportunity? Are you at Base.Camp? Connect with OAO to say hi! ?? Beeler.Tech #basecamp2025 #redrockcanyon #event #nevada #efficiency #programmatic #revops #adops #adopsdotcom