Ad Net Zero US

Join us April 8 – 10 for an interactive virtual training hosted by behavior-centered program design experts Shiyang Li and Meg S. Why should you attend??You'll gain: ? A certificate of completion from Rare’s Center for Behavior & the Environment. ? A solid foundation in Behavior-Centered Design?and the levers of behavior change ? Practical strategies you can apply immediately in your work. ? A valuable network of peers and experts, all committed to making a difference Register now and take the next step toward making your environmental solutions more effective: https://lnkd.in/eXcHtAw8

The draft Corporate Net-Zero Standard V2 is now open for public consultation - and we encourage everyone to participate. The draft standard sets out a science-based, innovative and pragmatic framework that enables more businesses worldwide to join the 3,000 with net-zero targets or which have committed to set them. It is informed by the latest climate science, regulation, and recognized standards and frameworks, as well as feedback from businesses about what they need to achieve the collective ambition of a net-zero future. The feedback we gather from this and other consultations, our expert working groups and pilot testing will all inform changes ahead of the standard’s final approval. The draft standard aims to accelerate corporate decarbonization by: - Tackling barriers to scope 3, or value chain, action – the most commonly cited challenge by businesses - Maintaining focus on emissions reduction while exploring incentives to support scaling of climate finance and carbon removals - Making it easier for companies in emerging economies to set targets - Incentivizing ambition and action through new model to validate and recognize progress against targets We have a limited carbon budget left. Companies must act at pace to accelerate climate action, driving transformation, building investor confidence and unlocking long-term growth. Head over to our website to learn more about the draft standard and respond to the public consultation: https://lnkd.in/eXrDgAdJ #NetZero #Scope3 #NetZeroStandard #SBTi

???Last weekend, we teamed up with #GMRClient, McCain Foods, to delve into the world of regenerative agriculture at their "Farms of the Future" experience in Chelsea Market. When McCain shared their goal of working with their farmer partners to apply regenerative agriculture practices on 100% of their potato acreage by 2030, we knew that sustainable choices had to take center stage in this footprint. ???Chelsea Market's commitment to sustainable food practices made it the perfect backdrop. Guests discovered the ins and outs of regenerative agriculture vs. conventional agriculture as they journeyed through an immersive space designed with reuse and recycling at the forefront. A worm mascot, AR farmers, and top-notch brand ambassadors guided visitors, culminating in a delicious finale: McCain’s crispy golden Regen Fries.??? ???But the experience didn't end there, attendees also pledged their support for regenerative agriculture by signing seed paper to be planted in NYC this spring. #Sustainability #RegenerativeFarming #ExperientialMarketing #TasteGoodFeelGood

???? The 13 Best Sustainable Production Resources for Filmmakers in 2025 (…and beyond!) ???? From paperless scripts to zero-waste productions, the film & TV industry is stepping up its sustainability game! Whether you're a filmmaker looking to reduce your carbon footprint or a producer aiming for a greener set, these top 13 resources will help you make an impact while creating art. https://lnkd.in/dBX2rfqh ?? Whether you're in pre-production, on set, or in the post, these tools & organisations are helping filmmakers go green without compromising creativity. #SustainableFilmmaking #GreenProduction #FilmIndustry #EcoFriendlyFilms #ClimateAction #SustainabilityInFilm

Compare production routes with Early Insights - book your space for our webinar! We have used feedback from the production community to create our upcoming?Early Insights feature, designed for use early on in production, or even at bid stage. Early Insights takes your educated guesses and combines them with broad benchmarks to estimate your project’s carbon impact. This means you can make informed carbon reduction decisions right from the start - and test out the impact of different production routes, such as shooting locally, or abroad.? The feature will be live very soon, so join our webinar on?Wednesday 19th?March?where we'll show you how quick and easy it is to create an Early Insight, and answer any questions you might have. Sign up here: https://lnkd.in/e2f9vaGt Thanks to our industry partner, Get Set Hire, whose support enables us to put on this event.?

POSSIBLE is proud to partner again with Datonics for a third year! As the first and only certified CarbonNeutral? data provider in advertising, Datonics will be hosting a Sustainable Brands dinner on Sunday night as well as our Beach Cleanup on Monday afternoon. ? Connect with other brand leaders who are turning their focus to sustainability in their ad supply chain for a dinner hosted by Datonics CEO Michael Benedek and Ad Net Zero US Director John Osborn at the Hakkasan restaurant located in Fontainebleau Miami Beach. ? Make meaningful impact, connect with fellow attendees, and help protect Miami Beach and its marine wildlife in association with Clean Miami Beach [a 501(c)(3) non-profit]. Bring your team, your sunglasses, some sunscreen, and a water bottle and sign-up for the 3rd annual POSSIBLE Beach Cleanup ?? https://lnkd.in/dPvpJnYQ ? #POSSIBLE2025 #Sustainability #Connection #Impact

It's one year since Matt Bourn and I published our book, Sustainable Advertising. It's a vision for how marketing and advertising could support a better future. We are reflecting on what's changed over the year and what's next. In this article I consider some of the recent winners of Campaign Ad Net Zero awards, Sky and Media Bounty, and how they have shown a strategic, multi-year and methodical approach to future proofing their business, to make them all-round better thriving businesses. Not narrowly defined. Not just ticking off some requirements on a list. I ask why so many businesses find this hard to do and suggest some traps to avoid... Share what leadership behaviours you think make better businesses #SustainableAdvertising #ClimateAction #SustainableMarketing #BetterBusiness #ResponsibleMarketing #ResponsibleBusiness #CircularLiving Advertising Association Ad Net Zero Ad Net Zero US Kogan Page Publishing Campaign UK Stephen Woodford Alessandra Bellini John Osborn Sophie Pemberton Rachel Schnorr Anthony Falco Alex d'Albertanson Polly Devaney Mariella Brown Grace Hughes Madeleine Brooks Donna Goddard-Skinner David Hall Stephanie Lambert Alex Robinson David Wilson Nik Gowing Leo Rayman Charlie Beevor Jake Dubbins Harriet Lamb Catherine David Susan Thomas Sophie Thomas Kathrine Maceratta Thomas Lingard Karen Hamilton Sarah Jones Fiona Ball Paul Randle Ravi Sunnak Eileen Stretton