?? It’s that time again! The?Campaign Ad Net Zero Awards are back for 2025! The awards celebrate the industry’s very best examples of work in support of sustainable behaviors and better business outcomes. Anyone from our industry can get involved - whether you are an advertiser, agency,?ad tech/martech,?media owner, or production company.?New this year are expanded categories for all regions (including vertical-specific) and category to nominate a person or team as a sustainability champion! You can submit your early bird entries by?May 29 (standard deadline July 17). Google Ad Net Zero Advertising Association IPA (Institute of Practitioners in Advertising) ISBA We Are AdGreen ?? Congrats again to last year's Americas region winners / US supporters with winnings in other regions! MobileFuse L'Oréal Hogarth Greenbids OpenX EssenceMediacom dentsu AlmapBBDO The Guardian
Ad Net Zero US
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New York，NY 1,779 位关注者
Helping the advertising industry respond to the climate crisis.
关于我们
The advertising industry’s drive to reduce the carbon emissions from advertising operations – the businesses, production processes, media ecosystem, and our industry's awards and events - and getting to real net zero. It is also about accelerating advertising-driven sustainable consumer behavior change.
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https://adnetzero.com/ad-net-zero-usa/
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Ad Net Zero US员工
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Another great way to make an impact during Earth Month – help pay it forward and empower the youth movement! We believe in the power of young people to drive real change, and data (such as from Potential Energy Coalition) continues to show that love for the next generation is the most compelling message even within a divisive environment. This April (17–30), Ad Net Zero supporter?Legacy Youth Leadership?is getting?5,000+ high school students?to take action for our?Climate Impact Campaign, giving them the skills and opportunity to take bold steps toward sustainability by making?pledges. Students will choose to: -Take shorter showers to reduce water waste -Eat plant-based meals?to lower carbon emissions -Take sustainable transportation—biking, walking, e-scooters, and more -Commit to plastic waste reduction—rethinking consumption habits For every student who participates, a $10 donation (funded by partners) will directly support?TreePeople Wildfire Resilience Fund, helping restore and protect forestland lost to recent fires in LA. Here’s where you come in! We’re looking for?mission-driven brands?in?sustainability, mobility, outdoor gear, apparel, and marketing agencies?that want to?amplify this impact?while gaining?high-visibility?across schools, digital media, and PR efforts (25M+ impressions!). Get your organization in front of, and support the next generation of climate leaders while making a tangible difference. If your company (or a company you know) aligns with youth leadership, please reach out to Robin Hall? ?#ClimateImpact #Sustainability #YouthLeadership #MarketingForGood
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Sustainability is becoming a core part of how major brands operate and communicate. It was great to hear insights from leaders at Spotify, Google, Indeed, and Pfizer during Ad Net Zero’s brand panel at #GreenMediaSummit. Giant thanks to Sharethrough and Equativ for an inspiring event—exciting to see how innovation, new products, platforms, and partnerships are driving sustainable growth! #GreenMediaSummit #GMS2025
Sustainability is becoming core to how some of the world’s biggest brands operate and communicate. Our brand panel offered a rare behind-the-scenes look at how leaders from Spotify, Google, Indeed, and Pfizer are embedding green practices across operations, advertising, and brand strategy. "Sustainability Talks: Inside the Brand Transformation"" was moderated by John Osborn, Director of Ad Net Zero, and featured: ?? Jennifer Oliveras, Sr. Director- Global Partnerships and Brand Activation at Indeed ?? James Tarone, Director Programmatic and Video at Pfizer ?? Katie Usiak, Ads Sustainability Global Product Solutions Lead at Google ?? Tasha Lenton, Associate Director, Global + EMEA Media at Spotify #GreenMediaSummit #GMS2025
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Spare a few minutes to glance through these valuable highlights from our Q1 series on AI x Sustainability - you'll gain valuable knowledge in just a few minutes of highlights. Full videos are accessible for Ad Net Zero supporters only, but we've curated all of the valuable takeaways and resources into a wrap-up post and created some summary videos showing some of the key points! Expert insights with a holistic view of AI - understanding how AI actually works (and what we mean when we talk about "AI"), the over-use of LLMs when a smaller model could be used once trained, emissions and natural resource impact, implications for production and creative, a look across the globe and into the future with the type of regulation and policy we're starting to see, and what each business can do now to put some more thoughtful guidelines in place. Adam Elman Alison Pepper Aya Saed Dan Ratner Lorna East Konrad Shek Melissa Tifrere Steffen Gentis Tim Davis Jo Fenn Rachel Schnorr Sam Woodman PIEMA REnvP #sustainableAI #responsibleAI #sustainablemarketing #sustainabletech #responsiblemarketing
Happy Friday! ?? As you'll likely have heard about, Ad Net Zero hosted sessions focusing on the intersection of AI and sustainability across Q1, featuring some fantastic speakers from Google, ITV, Scope3, 4As, ISBA, Reckitt, MurphyCobb, Havas, Public Good, Advertising Production Resources (aka APR Consulting) and the Advertising Association. ?? Now those sessions have come to an end we wanted to spotlight our writeup and short clips from said sessions. ?? These 4 minute videos are intended to give you a flavour of what was discussed at these 1-hour sessions, the full recordings of which are available to Ad Net Zero supporters on demand. ?? While we billed this trio of sessions as 'Exploratory' due to the rapidly developing and relatively new nature of the GenAI space, we wanted to maintain our actionable approach and offer tangible actions one can implement to minimise the environmental impact of their AI usage at work. ?? This included things such as: ? Reduce the energy requirement of your prompt by adding 'Respond to this in a concise manner' or 'Tell me in 3 bullet points'- the size of the response reflects the size of the model and the energy required to answer your query. ?? Limit the number of prompts your teams can give an AI/GenAI model per day. ?? Choose the right model for the right task, selecting these based on their sustainability credentials via 'leaderboards' such as Hugging Face’s AI Energy Score chart- https://lnkd.in/ebecCbyB ?? Upskill yourself and your teams through free courses and via research papers such as https://lnkd.in/dYn4tu4V ?? Find the current or future 'AI Gurus' at your organisation who are keen to delve into this area and develop your business' Responsible AI Policy while increasing efficiencies (maybe that's you?!) Find the full writeup here: https://lnkd.in/eNfx9QWw Find the 'trailers' here: https://lnkd.in/ePb9EAst
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An excellent learning opportunity from one of the foremost behavioral science organizations Rare. Three days of valuable virtual education for a relatively small price - consider having a team member attend and share out the learnings! #consumerbehavior #behavioralscience #socialscience #climateaction
Join us April 8 – 10 for an interactive virtual trainings in two time zones hosted by behavior-centered program design experts Shiyang Li, Meg S., and Fiona Rodgerson. Why should you attend??You'll gain: ? A certificate of completion from Rare’s Center for Behavior & the Environment ? A solid foundation in Behavior-Centered Design?and the levers of behavior change ? Practical strategies you can apply immediately in your work ? A valuable network of peers and experts, all committed to making a difference Register now and take the next step toward making your environmental solutions more effective: https://lnkd.in/eXcHtAw8
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Important changes are coming to the Science Based Targets initiative Net-Zero Standard, and now is the time to weigh in. The draft Corporate Net-Zero Standard V2 is open for public consultation until June 1, offering an opportunity to help shape the future of corporate decarbonization. This update aims to maintain the integrity of real emissions reductions while addressing key business challenges—particularly around Scope 3, emerging economies, and incentives for scaling climate finance and carbon removals. For organizations with SBTi targets (or planning to set them), this is an important moment to engage. Check out SBTi’s 15-minute summary video and upcoming Q&A webinar to learn more. Then, have your say in the consultation:?https://lnkd.in/eXrDgAdJ #NetZero #Scope3 #SBTi #CorporateDecarbonization
The draft Corporate Net-Zero Standard V2 is now open for public consultation - and we encourage everyone to participate. The draft standard sets out a science-based, innovative and pragmatic framework that enables more businesses worldwide to join the 3,000 with net-zero targets or which have committed to set them. It is informed by the latest climate science, regulation, and recognized standards and frameworks, as well as feedback from businesses about what they need to achieve the collective ambition of a net-zero future. The feedback we gather from this and other consultations, our expert working groups and pilot testing will all inform changes ahead of the standard’s final approval. The draft standard aims to accelerate corporate decarbonization by: - Tackling barriers to scope 3, or value chain, action – the most commonly cited challenge by businesses - Maintaining focus on emissions reduction while exploring incentives to support scaling of climate finance and carbon removals - Making it easier for companies in emerging economies to set targets - Incentivizing ambition and action through new model to validate and recognize progress against targets We have a limited carbon budget left. Companies must act at pace to accelerate climate action, driving transformation, building investor confidence and unlocking long-term growth. Head over to our website to learn more about the draft standard and respond to the public consultation: https://lnkd.in/eXrDgAdJ #NetZero #Scope3 #NetZeroStandard #SBTi
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It's always exciting to see our supporters championing sustainability in creative ways to spark important conversations around sustainability and strengthen brand connection! GMR Marketing and McCain Foods recently brought regenerative agriculture to life at Chelsea Market, showcasing how sustainable choices can be both engaging AND delicious! From immersive education to Regen Fries???, this activation highlighted the power of experiential marketing in driving awareness around regenerative farming. #Sustainability #RegenerativeFarming #ExperientialMarketing #ClimateAction #SustainableAdvertising #SustainableMarketing?
???Last weekend, we teamed up with #GMRClient, McCain Foods, to delve into the world of regenerative agriculture at their "Farms of the Future" experience in Chelsea Market. When McCain shared their goal of working with their farmer partners to apply regenerative agriculture practices on 100% of their potato acreage by 2030, we knew that sustainable choices had to take center stage in this footprint. ???Chelsea Market's commitment to sustainable food practices made it the perfect backdrop. Guests discovered the ins and outs of regenerative agriculture vs. conventional agriculture as they journeyed through an immersive space designed with reuse and recycling at the forefront. A worm mascot, AR farmers, and top-notch brand ambassadors guided visitors, culminating in a delicious finale: McCain’s crispy golden Regen Fries.??? ???But the experience didn't end there, attendees also pledged their support for regenerative agriculture by signing seed paper to be planted in NYC this spring. #Sustainability #RegenerativeFarming #ExperientialMarketing #TasteGoodFeelGood
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Ad Net Zero's mission for 2025? Driving business performance and carbon reduction. ?? ? The proof? Our Campaign Ad Net Zero Award winners!??? ? 2024 saw a fantastic showcase of work doing just this, from optimising energy use times to match DOOH platforms with renewable energy, to sourcing pre-loved goods on eBay to recreate an iconic Twiggy editorial.??? ? That's why, earlier this week, we held a breakfast event at Google's offices and heard from some of the 2024 Campaign Ad Net Zero Award winners including Greenbids, Media Bounty | B Corp and Sky and other industry leaders about how they are pushing business boundaries to deliver both successful and meaningful change. ?? ? We are thrilled to say that the awards are returning for 2025, so get ready and mark the date- 27th of March.??? https://lnkd.in/eP22GR4J ? From our community of supporters we are constantly seeing great work exemplifying how sustainability and commercial success can sit side by side, and we want to amplify and celebrate this work to demonstrate to the wider industry (and the world!) that it can be done. ?? ? L'Oréal and Impact Plus' partnership is the perfect proof of this, winning them two awards last year, and was presented to Ad Net Zero supporters in one of our Showcase Sessions earlier this week. Thank you again to Celine Largy and Marion Cardona for speaking at this webinar, and for our supporters out there wanting to watch this on demand, do get in touch with the Ad Net Zero team Sam Woodman PIEMA REnvP Sophie Pemberton ?? #CampaignAdNetZeroAwards #CANZ2025 #allfornone #sustainabilityawards #jointheparty #sustainability #awards
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To my fellow event sustainability pros (and the curious novices dipping their toes in)—MUSE (Members United for Sustainable Events) is hosting a FREE webinar next week with TRACE, isla’s leading event carbon measurement platform. If you’ve been looking for a way to measure emissions in real time (think waste, catering, audience travel, materials, graphics, transport—literally everything), this is for you. Join us below--
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?? ATTN: Production community! Check out this list from Scriptation with 13 Best Sustainable Production Resources for filmmakers, including mentions of measuring carbon emissions with We Are AdGreen, WeAreALBERT's database, zero waste sets with EcoSet, industry movements such as Hollywood Climate Summit, Sustainable Entertainment Alliance, and more! #ClimateAction #SustainableFilmmaking #EcoSet #AdGreen #GreenTheBid #ZeroWasteSets #CarbonMeasurement #GreenProduction
???? The 13 Best Sustainable Production Resources for Filmmakers in 2025 (…and beyond!) ???? From paperless scripts to zero-waste productions, the film & TV industry is stepping up its sustainability game! Whether you're a filmmaker looking to reduce your carbon footprint or a producer aiming for a greener set, these top 13 resources will help you make an impact while creating art. https://lnkd.in/dBX2rfqh ?? Whether you're in pre-production, on set, or in the post, these tools & organisations are helping filmmakers go green without compromising creativity. #SustainableFilmmaking #GreenProduction #FilmIndustry #EcoFriendlyFilms #ClimateAction #SustainabilityInFilm