Huge congratulations to all of our #CampaignAdNetZeroAwards winners last week! Learn more about all winners in the Campaign writeup: https://lnkd.in/e_fiXaGA Americas winners: ?? Sustainability Best Practice Award - Advertiser/Brand: L'Oréal for their "L'Oréal for the future and Impact Plus in the US and Canada" ?? Sustainability Best Practice Award - Agency: footsprint for their digital sustainability offerings ?? Sustainability Best Practice Award - Ad Tech Services: MobileFuse for their "Employee Green Energy Program" ?? Best Campaign for a Sustainable Behaviour Change: The Americas "Flying guardians" by AlmapBBDO for @Planet LABS and Greenpeace / Greenpeace Brasil *You must check this one out if you aren't aware of this work - brilliant example of getting consumers engaged and gamifying the experience for real-world impact in the Amazon! ???? And the international Grand Prix (across Americas, EMEA and APAC markets) went to MobileFuse with their incredible Employee Green Energy Program. Read the write-up here from earlier this year as well: https://lnkd.in/ehA6ycYt Thank you and congratulations to all of the entrants on the fantastic progress, and a special congrats again to the additional companies who made it to the Americas market shortlist: Diageo Duration Media LLC. Mediavine Sharethrough #sustainablemedia #sustainableadvertising #advertisingawards Ad Net Zero Campaign UK
??We are thrilled to announce, the Grand Prix winners for the Campaign Ad Net Zero Awards are MobileFuse and Sky Media! Take a look at their innovative?campaigns?championing sustainability and pushing towards carbon reduction. ??Sky Media UK took home the award for the Grand Prix-UK?with their campaign ‘Sky: Leading the Industry in Sustainable Production and Positive Environmental Impact.’? The average carbon intensity of TV content, film and media productions in the UK is rising steadily. Sky, conversely, has had a long-running sustainability programme across all aspects of its business, that includes identifying high-carbon activities within its in-house productions and addressing them, as well as using their content to help support audiences make more sustainable choices, and using its Footprint Fund as a force-multiplier in the climate action space.? As our judges put it; “Sky is fully embracing the Ad Net Zero programme, really showing the industry how it should be done by demonstrating how sustainability practices are core throughout their productions and processes.”? ? ??MobileFuse won the Grand Prix- international for ‘The Employee Green Energy Program.’ The Employee Green Energy Program was developed to address the significant but often overlooked problem of carbon emissions from employees working from home. Recognising that 21% of its total emissions stemmed from employee energy consumption at home, MobileFuse’s program not only reduces the carbon footprint of the company and each participant but also fosters a culture of environmental responsibility.? Our judges said “Ensuring the seamless opportunity for the employees to adopt the program and continue with it in the long term through financial support and training just makes sense. An instantly stealable idea for every company.”? Congratulations to all of the winners – you can see the full list here: https://lnkd.in/e3SRTZFF Campaign UK #advertising #anz #canz #campaignadnetzeroawards #bestpractice #sustainablebusinesspractices #sustainability #corporateclimateaction #climateaction