Arnold’s ‘Worth the Wait’ campaign likens the process of forging a natural gem to that of finding a life partner.
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Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. ? Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. ? From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, Ad Age Small Agency Conference & Awards, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
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Ad Age员工
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Shana Starr
President @ Bastion Amplify | Driven Marketing Executive | Proven Team Leader | Growth Driver | Strategist | Entrepreneur | Brand Enthusiast | Built…
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动态
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Why Gen Z is embracing freelancing more than earlier generations: https://lnkd.in/g2S-f8YT
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Hi-Chew has introduced a new character named Chewbie to resonate with Gen Z, drive sales and make it easier to create social media content.
Behind Hi-Chew’s creation of its first brand mascot
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Airbnb is marketing its new co-host feature with an animated spot that was created in-house.
How Airbnb is marketing its new co-host feature
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“Duo Unleashed!” is a Duoling- branded comic in partnership with global entertainment company Webtoon. “This collaboration has provided us an exciting opportunity to introduce Duolingo and its dynamic cast of characters to Webtoon’s audience of passionate global readers,” said Linda Simensky, head of animation and scripted content at Duolingo. “We loved getting to expand Duo’s story in this new space and look forward to even more fans meeting him on Webtoon.”
Duo the Owl, Lily and other Duolingo characters star in a new Webtoon comic series
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Holding back dollars and declines in custom content among impacts of political pressure on investment in diverse-owned media.
Diverse-owned media investment faces new challenges in election uncertainty
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Bonchon’s new agency will help to promote the Korean fried chicken chain’s 40 new locations this year.
Korean fried chicken chain Bonchon awards lead US creative to a Gen Z agency
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Virgin Voyages is debuting a reality competition series inspired by HBO’s "The White Lotus." The effort will combine commerce and entertainment in a play to shift brand perception, according to executives.
Why Virgin Voyages is creating a reality show to reach Gen Z
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Rare Beauty, the makeup brand founded by Selena Gomez, launches its first global brand campaign. https://lnkd.in/eqCx8f5Q
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Today's roundup of creative campaigns includes McDonald’s marketing "mistakes," a one-person Pizza Hut pop-up, Beats by Dre's Pill Assistant campaign and more. Here are 11 creative campaigns to know about today: https://lnkd.in/esFX7TTn
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