ActualTech

B2B Marketers: If your content and webinars aren’t pulling their weight, it might be time to rethink the strategy behind them. ?? We’ve seen too many teams treat webinars like one-off events—and content like a checklist. There’s a better way. One that builds momentum, trust, and real results. This article breaks it down in five simple (but powerful) ways. ?? https://lnkd.in/dhYNzDae #B2BMarketing #DemandGen #ContentStrategy #WebinarsThatWork #FutureB2B #SmartStudio

IT pros are looking hard at the potential for artificial intelligence-driven tools to transform their approach to offensive security. That’s a key takeaway from a poll this month of attendees at an ActualTech Media webinar. In general, offensive security refers to proactive and adversarial security measures to identify, exploit, and fix vulnerabilities before malicious attackers can find and exploit them. To be clear, the “offensive” in offensive security means going on offense against your own networks and infrastructure, not to “hacking back” against perceived attackers, which would be illegal in many cases and, given challenges with attribution, could be misdirected toward fellow victims rather than enemies. Offensive security consists of elements like penetration testing, red teaming, vulnerability management, exploit development, and social engineering. IT pros seem excited by the possibilities of turning over some of those processes to AI – 44 percent of poll respondents, a plurality, said they were exploring AI solutions, although they haven’t implemented them yet. IT pros are more in the kicking-the-tires stage than the adoption stage, though. Only 7 percent of respondents described themselves as actively integrating AI-driven tools into their security processes. Meanwhile, skepticism is real: 11 percent of respondents were skeptical about the effectiveness of AI in offensive security. Another big group, 24 percent, are continuing to rely on traditional methods with no immediate plans for AI adoption — which could be counted as another faction of the skeptic camp. The other 13 percent were unaware of AI applications in offensive security. Overall, those integrating or exploring AI-driven tools for offensive security outnumbered those sticking with traditional approaches, skeptical of AI, or unaware of AI’s role in offensive security by a narrow margin at 51 percent to 49 percent. Read more about the poll results and analysis by Scott Bekker here: https://lnkd.in/gk3gFkEv

?? The Cyber Threat Landscape Is Changing - Are You Keeping Up? Organizations know they need to strengthen their cyber resilience, but are they actually prepared for what’s coming? A recent ActualTech Media poll uncovered some eye-opening insights about where companies stand - and let’s just say, the results should be a wake-up call. * What’s really driving cybersecurity priorities this year? * How prepared are organizations to adapt? * And what’s the one mindset shift that could make all the difference? If you’re in IT or security, these findings matter. See where your peers stand and what steps to take next. Read the full breakdown here ?? https://lnkd.in/giVVeTCu #CyberSecurity #CyberResilience #ITLeadership #ZeroTrust #ActualTechMedia

Huge thanks to our sponsors, ActualTech, for supporting the RSAC networking party! ??With their expertise in boosting B2B growth through expert-led digital events and targeted content distribution, they're helping marketers find their "secret weapon" and engage with IT decision-makers. We’re excited to celebrate together on April 27 at Novela SF! Don’t miss out—RSVP now: ??https://hubs.ly/Q03bh-480 #RSAC2025

RSA Conference 2025 is just around the corner. Want to make the most of it? Check out our latest resource on how to turn this event into a high-value marketing opportunity. https://lnkd.in/geEQVb2Z #TechMarketing #CybersecurityMarketing #RSAC2025 #B2BMarketing #LeadGeneration

A must attend event for Tech Marketers. Get deep tech-buyer insights directly from ActualTech Co-founder Scott Lowe.

B2B marketers—are you making the most of your webinar leads? Your webinar generated leads, but do you know how to convert them?

?? Ready to make a lasting impression at RSA 2025? With the conference attracting thousands of cybersecurity professionals, it's crucial to differentiate your brand. ActualTech Media can get you content-ready for RSA with content designed to captivate your audience and boost engagement. Don't miss the opportunity to enhance your presence and drive meaningful connections at RSA 2025. Learn more about our offerings here! https://lnkd.in/gHVd56Aw With the conference just over a month away, don't delay. #RSAC #RSA #RSAConference #EventContent #Cybersecurity #CybersecurityMarketingSociety

Mark your calendar! 25 Minutes to Level Up Your 2025 Marketing: Trends, Tips & Big Wins We’re serving up lunch and 25 minutes of actionable insights to fuel your 2025 marketing strategy. ? The top marketing trends you need to know ? Ready-to-use tips for instant impact ? Strategies that will deliver big wins BONUSES: The first 100 registrants score a $20 gift card—so don’t wait! One attendee will win a $12,500 marketing package—our biggest giveaway yet! When: Thursday Feb 27 @ 1:30pm Eastern ?? Register here: https://lnkd.in/gCHQUqND #MarketingTrends #DemandGen #GrowthMarketing #B2BMarketing #WebinarAlert #MarketingStrategy #ActualTechMedia

I was invited to speak with Scott Bekker, Keith Ward, Amanda Darman-Allen, and Scott Lowe on a webinar next week! See you there https://lnkd.in/emSNSNSp