Balancing the financial risks of having a just-in-time (JIT) inventory strategy, to lower costs and speed up delivery times, versus a just-in-case (JIC) inventory strategy can be difficult at times.? ? Incorporating Corporate Trade into your strategy can help you: ·???Reduce Tariff Impact ·???Manage Risks ·???Maintain Business Agility ? Ready to unlock hidden value? Let’s Achieve More.? https://lnkd.in/eS9gyeGY
Active International
广告服务
Pearl River，New York 11,828 位关注者
More value for assets, greater return on ad spend, and innovative funding for expenses.
关于我们
Active International, the corporate trade leader for nearly four decades, enables companies to maximize the value they receive for assets, increase their return on ad spend, and generate funding for unbudgeted expenses. Independent, with an unrivaled vantage point of the media industry, we help large and small brands and agencies achieve a higher ROI; leveraging incremental value in the same quality properties and services they already purchase.
- 网站
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https://www.activeinternational.com
Active International的外部链接
- 所属行业
- 广告服务
- 规模
- 501-1,000 人
- 总部
- Pearl River，New York
- 类型
- 私人持股
- 创立
- 1984
- 领域
- Media、Travel、Freight & Logistics、Real Estate、Corporate Trade、Supply Chain、Shopper Marketing、Asset Solutions和Commercial Innovation
地点
Active International员工
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Paulo Horta
President at Active International
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Jordan Rosenfeld
EVP Chief Accounting Officer
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Howard Butterman
Senior Vice President at Active International | Corporate Trade| Strategist | Creative Financial Solutions
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Christian Kirschbaum
SVP International Sales & Business Development, International Division, Active International
动态
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Topics we cover in this week's Video News: Live sports thrive on streaming platforms, media agency CTV budgets set to increase in 2025, and a look at the growth potential of FAST channels. Plus, the FTC pushes back in court to protect "click-to-cancel" rules. https://lnkd.in/eup4h5hw
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A new episode of "About That with Carl Mayer" featuring Alaina Donnellon is out now! Today's topic is impression-based buying.
In this episode of "About That," Carl Mayer talks to Alaina Donnellon, SVP Local Media at Active International, about the benefits of impression-based buying and the importance of integrating streaming with traditional TV. #impressionbasedbuying #localmedia
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This week we cover the value families place on shared viewing time, lessons all advertisers can learn from 2024's political ad campaigns, and how Oscar’s Best Picture nominees boost streaming revenue. Plus, Wheel and Jeopardy! will soon be streaming. https://lnkd.in/ebYPDNXt
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This week, we explore how TV ads can drive online product research, the big turnout for SNL's 50th birthday party, and January's increased TV viewership. Plus, the industry gets a little closer to some consistent terminology. https://lnkd.in/epaqaEfM
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Higher import costs, disruptions in the supply chain, or increased administrative burdens are some of the difficulties faced by businesses today. The minute-by-minute changes could cause whiplash. Discover how Active can help you balance the financial risks of having a just-in-time versus a just-in-case inventory strategy. ·??Receive up to 3x the market value for your stock. ·??Resell on your terms to protect your brand. ·??Refuel your growth with increased media spend. ? Ready to unlock hidden value? Let’s Achieve More. https://lnkd.in/eS9gyeGY
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Today in Video News: We compare content spending for streaming and broadcast, TV's effectiveness in reaching Black audiences, and the record cost of a spot in Sunday's Super Bowl. Plus, a way to advertise in the Big Game without breaking the bank. https://lnkd.in/e3K2UzQF
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??Today we explore how Linear TV and CTV can work together in a campaign, a big step forward for Nielsen's hybrid measurements, and where to stream the Super Bowl for free!?? Plus, a look back at Ridley Scott's follow-up to Blade Runner. (Hint: It was only 60 seconds long.) https://lnkd.in/eCByeQk3
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Today, we cover how retail performed in 2024, some mixed predictions for CTV in 2025, and two different takes on The Golden Globes' viewership. Plus, we discuss how local news outlets have become an even more essential source of trusted facts. https://lnkd.in/e-Q_KWtD
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