?? Our team is officially on the floor at Natural Products #ExpoWest!???? We’re excited to see the latest innovations in CPG food and beverage take center stage. We’re keeping an eye out for how brands are responding to consumer demands (while getting our fair share of all those samples). Here’s what we’re watching out for this year: ?? Plant-Based 2.0?– The plant-based boom continues, but with more focus on clean labels and whole-food ingredients?over processed alternatives. Will we see the next evolution of plant-based meats and dairy? ?? Protein Goals?– The protein craze has clearly caught hold of consumers on Instagram and TikTok. Will we see that same enthusiasm for all things protein reflected in new CPG products? ?? Sugar Reduction, Naturally?– Low- and no-sugar formulations are evolving. Will new plant-based sweeteners and fermentation-derived solutions gain traction? ???? Functional Everything?– From gut health to cognitive support, functional ingredients are popping up in every category. Will we see new takes on prebiotics, adaptogens, and nootropics? ??? Global Flavors, Comfort Foods?– As consumers seek adventure and nostalgia, will brands balance bold, international flavors with classic comfort food formats? ?? Regenerative Agriculture & Ethical Sourcing?– Transparency is key. Are brands doubling down on soil health, fair trade, and ethical supply chains? We can’t wait to explore what’s next in food and beverage innovation. If you’re attending Expo West, let’s connect!??? #ExpoWest #FoodTrends #CPGInnovation #NaturalProducts #FoodIndustry
Active Ingredients
广告服务
Sausalito，California 910 位关注者
We're a creative agency with a passion to help good brands become great.
关于我们
Active Ingredients is a team of digital business builders. We're strategists, designers, storytellers and tech gurus with a clear purpose: to help build kick-ass digital brands. We listen closely, dive deep to understand your business, and create strategies that tee you up for success on web, email and social. It’s what we love to do. We believe in doing things the right way. Our studio runs on 100% clean energy, and we donate our time and money throughout the year to nonprofits working to solve social and environmental issues. And because we’re Californians, we’re also athletes, musicians, kale-eaters and dog people. We think you’ll love working with us.
- 网站
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https://www.activeingredients.com
Active Ingredients的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- Sausalito，California
- 类型
- 私人持股
- 创立
- 2004
- 领域
- design、web design、interactive、digital、social、motion、creative、video、web development、strategy、brand strategy、user experience、content management system、content strategy、digital marketing、mobile、analytics、custom application development、copywriting和social media
地点
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主要
获取路线
2302a Bridgeway
US，California，Sausalito，94965
Active Ingredients员工
动态
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We’re hiring! Our team of food-loving creatives is looking for a Freelance Social Media Content Creator to join our team. Must be Bay Area/NorCal based. Learn more and apply: https://lnkd.in/gMX9twWZ #socialmediamarketing #socialmediacontent #foodmarketing #cpgmarketing
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We’re hiring! Our team of food-loving creatives is looking for a Freelance Senior Designer to join our team. Learn more and apply: https://lnkd.in/gmpu_gRY #foodmarketing #foodandbeverage #seniordesigner?#CPGfoodandbeverage #marketingdesign
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We dove into Natural Products Expo West last week with 65,000 fellow food lovers. Catch overviews of our top 5 trends in this post — plus trends 6-10 can be found on our blog: https://lnkd.in/gibu_xSe #expowest #expowest2024 #expowesttrends #foodtrends #beveragetrends #cpgmarketing #brandmarketing #cpgtrends
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