Activation Agency Co

This year, 420 was a big deal for us- we met the consumer in the most territories in one day yet! We had 54 promotional sales demos across the state, representing the following brands: Claybourne, Clone Goddess, Dompen, Gold Drop, Ember Valley, Hello Again, KOA, and Wheelhouse. We onboarded 20 new ambassadors to meet our client's needs, reminding ourselves that training, management, and thorough?education are some of our strongest attributes. This number reflects a 260% increase in our field coverage, compared to 420 last year. We have been steadily increasing our footprint and are humbled to say all our new clients have come to us organically, through our cannabis network and client referrals. If you're reading this, we love you! Thanks for following our journey- we're just getting started.?

In partnership with Wheelhouse Cannabis Dispensary and Delivery Service, Activation Agency supported Hall of Flowers Dispensary with staffing, operations, and customer service for the first time this year. Along with Blaze HQ, this year's approach allowed for a streamlined retail checkout as show-goers could add products to their cart electronically, and pay through the app ahead of time. Strategic and seamless, this followed our leave-no-trace ethics and allowed users to better keep track of the inventory they’d collected. Operationally- A2 took the reins on staffing & daily direction. Our ambassadors worked the retail- from checking out customers on Blaze’s POS, organizing inventory, packing orders, and maintaining excellent customer service. We pride ourselves on showing up as retail experts- assisting customers in any & every way possible and acting as a support arm that our clients can lean on. We ended this show feeling inspired and validated that our efforts in the industry are being seen and appreciated, and our passion for the promotion of plant medicine is what will carry us to the top. #brandambassadors #staffing #retailoperations #management #dispensaryoperations #promotionalsales

Can't wait for Hall of Flowers You'll find us at booth C129 with our client Happy Chance Activated #brandambassadors will be working the dispensary in partnership with Wheelhouse Cannabis Dispensary and Delivery Service Stop and say hi if you see us.. SEE YOU ALL IN VENTURA! #GettingActivated #A2 #ActivationAgency #hof

Our chosen data platform,?PINATA, has played a crucial role in the success of our Brand Ambassador program. We use it to gather valuable, live data points during our?tasks in the field?such as competitor analysis, conversion rates, and general feedback along with customer interactions. PINATA is how we guarantee our client’s return on investment- acting as their eyes and ears in the field- and collecting every piece of data along the way. Brand visibility and accelerated sell-through are our two most valuable offerings- measured and validated through?PINATA reporting. Happy to have had them as such a valuable partner in 2023, and we look forward to another year of robust data collection and progressive metrics alongside them in 2024.

Until next time Vegas! We always leave industry conventions inspired and motivated to keep pushing forward and expanding our footprint. Grateful to love what we do and have fun doing it. This industry is not for the weak and it’s always amazing to see other’s progress & plans for the future. #mjbizcon #vegas #inspired #cannabisindustry #womenincannabis #expansion #activationagency