Activate HQ

THIS. Authentic connection to the brand and authentic content from the influencer are keys to success in influencer marketing.

Emerging Trends to Watch in 2025 continued: ?? ?Trend #3: UGC Will Power Brand Content Too! In 2025, brands won’t just?inspire?great content — they’ll?buy it! ?? ?High-performing organic posts from creators will become an increasing go-to resource for brands looking to boost their marketing game. From viral TikToks to authentic Instagram posts, brands will increase their licensing of standout content to complement traditional campaigns.??? ?? ?? ? #UGC #InfluencerMarketing #MarketingTrends2025 #ContentThatConverts

?? ?The future of entertainment is here!??? 90,000 fans packed Wembley Stadium. Over 171.1 MILLION views on YouTube. ￡4.5M+ raised for charity. The Sidemen Entertainment Charity Match proves what we already knew—creators aren’t just internet personalities; they’re?omni-channel celebrities?leading the new era of entertainment. With global audiences tuning in across platforms, the media landscape is shifting, and creators are at the center of it all. Traditional sports? Meet creator-led spectacles. The game has changed.??? ? ?? #SidemenFC #CreatorsAtTheCenter #NewEraEntertainment

We're continuing to grow the team at Activate HQ and are hiring a sales associate to support our business development and sales efforts. ?? The candidate must be a self-starter, goal-oriented person who likes to compete, loves social media and marketing, is a terrific communicator (verbal and written), and is a great team player. It's a perfect opportunity for someone who wants to make a mark in the influencer marketing industry and deepen their sales and marketing skills. ? Please send candidates to [email protected] ?

Trend #2: Psychographic Targeting – Influencers Coalesce Community ?? ? In 2025, brands will go beyond demographics, tapping into psychographic targeting to reach consumers based on interests, values, and lifestyles. By partnering with influencers who are true leaders in their communities—whether parenting, gaming, film, sports, or beyond—brands can drive deeper engagement and mobilize passionate audiences. At Activate, we’ve seen this strategy deliver real results, and we’re investing in it even more this year. ?? Which community do you connect with most? Drop it in the comments! ?? #InfluencerMarketing #PsychographicTargeting #2025Trends

Different generations, different platforms! (from EMARKETER ) ?? Aligning your platform strategy with your target audiences is critical to maximizing your impact. ? ?? #MarketingInsights #SocialTrends #eMarketer

?? 7 Trends Shaping 2025!??? We’ll be sharing the 7 trends we're leaning into that our CEO?Aaron Earls outlined in our "2025 Influencer Trends" report over the coming weeks. After proven performance in 2024, these trends aren’t just hype—they’re the now and the future. Trend #1: Full Funnel Strategy – Social Shopping?????? From engaging stories to strategic paid social ads and affiliate links, influencer marketing is now a full-funnel powerhouse, seamlessly driving awareness?and?conversions. Expect TikTok, Facebook, Instagram, and YouTube to double down on social shopping, making clickable links even more prominent and shoppable content more accessible.??? ? Stay tuned for more trends!??? ?#MarketingTrends #SocialShopping #2025Strategy

? Congratulations to our amazing partner MGM and the?#NickelBoys?team for their Best Picture and Adapted Screenplay nominations at the?#AcademyAwards! ?

We are grateful for 2024 and the incredible opportunities in 2025. ? Thank you to our many incredibly talented, collaborative, and purposeful partners who help make what we do a joy. ? PURPOSE + PEOPLE = PERFORMANCE ?? #influencermarketing

Excited to celebrate Emma Earls' promotion to?Research Manager!??? ?Emma’s analytical expertise, unwavering curiosity, and dedication to delivering actionable insights have been pivotal to our team's success. Emma truly embodies our core values, representing our focus on?people and purpose?to achieve performance. Her leadership and commitment make her an invaluable part of our journey forward. Congratulations, Emma, on this well-deserved achievement!??? #Leadership #TeamGrowth #ResearchExcellence #PeopleAndPurpose #CongratsEmma