Action Research

We are excited to announce that our own Jennifer Tabanico, will be speaking with the founder of community-based social marketing, Dr. Doug McKenzie Mohr, at the Pacific Northwest Social Marketing Association’s SPARKS Conference next month. This two-day event is bringing together a dozen social marketing experts to speak on behavior change and some of the urgent issues we face like racial equity, public health, environmental health, and more.??? Sign up here:?https://lnkd.in/g8i-UsnD.

This month, we are reading “Contagious” by Jonah Berger. In this book, they discuss that anything (products, ideas, or behaviors) can be contagious if it leverages social currency, triggers, emotion, public visibility, practical value, and stories properly. A big reason why is people showcase their social capital by sharing ideas, products, and ideas they think will improve the lives of others and earn them credibility. ?? What are you reading this month? Let us know in the comments below! ?? #BehaviorChange #CBSM #CommunityBasedSocialMarketing #SocialImpact

We had so much fun celebrating Joey becoming a father! The funniest game we played at his baby shower was seeing who could guess what candy was put in each diaper via smell. Our Project Associate Kayla was the winner guessing 9/10 correctly! ?? Joey, all of us couldn’t be more excited for you as you embark on this incredible journey with Justin and Kieran. ?? #BehaviorChange #CBSM #CommunityBasedSocialMarketing #SocialImpact

Jennifer, Joey, and Jessica had a wonderful time at this year’s California Stormwater Quality Conference in Sacramento! We presented on our work with the County of San Diego and Orange County Stormwater Program, connected with key stakeholders, and caught up with old friends. It was wonderful seeing everyone and we can’t wait for next year’s conference in Pasadena! ?? #BehaviorChange #CBSM #CommunityBasedSocialMarketing #SocialImpact

Happy birthday to our Creative Associate, Michael Walsh! ?? We’re grateful for how you’ve transformed our clients’ social media pages to educate residents while entertaining them. The AR team is proud of the work you’ve done over the past 3 years, and we look forward to many more with you! We hope you enjoy your honey badger tote and socks, New York Jets glass, and popcorn, and have a terrific day! ?? #BehaviorChange #CBSM #CommunityBasedSocialMarketing

BOOK UPDATE! ?? Our President, Jennifer Tabanico, has been diligently writing content for the 4th edition of Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing with Doug McKenzie Mohr, Ph.D. We’re excited to announce that it’s expected to be printed in early December! ?? Be the first to know when it goes on sale here: https://cbsm.ck.page/book #BehaviorChange #CBSM #CommunityBasedSocialMarketing #SocialImpact

For the?9th?consecutive year, Jennifer led a community-based social marketing (CBSM) workshop for the San Diego Zoo Wildlife Alliance Advanced Inquiry Program! This hands-on session taught students about CBSM and tasked them with using information in the park to make decisions about important behaviors to target. Learn about the program here: https://lnkd.in/gQSqUQgJ. Jennifer is proud to teach future environmental leaders by helping them maximize their impact for positive behavior change. San Diego Zoo Wildlife Alliance Miami University

Happy birthday to our newest Project Director, Jessie Cooper! ?? Jessie, we’re so grateful to have another California State University San Marcos alum on our team. We admire your diligence, initiative, and cheerful personality which brighten all of our days! We hope you enjoy your new Rachel Bloom book and spice jars, and have a fantastic day! ?? #BehaviorChange #CBSM #CommunityBasedSocialMarketing #SocialImpact

Our team enjoyed working with the Zero Waste Working Group at Swarthmore College to identify and test strategies that would support their zero waste goals. Following the community-based social marketing process, we selected a target behavior, identified barriers & benefits, developed strategies, and piloted them. Using a “sort smart” game to practice the placement of items, 3-D prompts on waste bins, a photo commitment board, and in-person support, the proper sorting of 4 target materials increased over the pilot period. ?? If you have a zero waste project you need help with or are looking to increase recycling and composting on your campus, please reach out! We’d love to help. Contact us by calling 760-722-4000 or email [email protected]. #BehaviorChange #CBSM #CommunityBasedSocialMarketing

Happy birthday to our President, Jennifer Tabanico! ?? We’re in awe of you, Jennifer! From writing books on behavior change, to speaking at conferences across the country, to leading our incredible team, you accomplish so much with such grace and expertise. Our entire team is incredibly grateful to be a part of the Action Research team and can’t imagine life at AR without your leadership. We hope you enjoy your bird house, Phillies trivia book, Phillie Phanatic sticker, and have the best day! ?? #BehaviorChange #CBSM #CommunityBasedSocialMarketing